Banner Production Lead Time Reduced by 98%, Design Organization Shifts to Advanced Creative Support. Case Study of SmartHR, Inc. Implementing Adobe Express Released

Too Corporation (Headquarters: 3-4-7 Toranomon, Minato-ku, Tokyo; President: Gota Ishii), a general trading company in the creative market, has released a case study on the implementation of Adobe Express by SmartHR, Inc. (Headquarters: 3-2-1 Roppongi, Minato-ku, Tokyo; Representative Director, CEO: Masato Serizawa). As the company's business expanded, requests for production surged. By introducing the content creation tool "Adobe Express," they created an environment where members other than designers could produce banners of a certain quality, reducing the lead time for delivery by 98%.

● Click here for the SmartHR, Inc. Adobe Express implementation case study

https://www.too.com/fun/case/adobe-express/smarthr.html

With the mission "Creating an environment where people can be creative," Too has been supporting design and creative production sites for over 100 years. As an "Adobe Platinum Reseller," the highest-tier reseller program certified by Adobe Inc., they provide comprehensive support from the introduction to the utilization of Adobe products.

SmartHR, Inc., with its mission to "eliminate social issues related to work and create a society where everyone can work as their true selves," is a SaaS company that provides functions to create an environment where everyone can work as their true selves. As their business expanded, production requests rapidly increased, with approximately 600 banner productions annually putting a strain on the design organization's resources.

To promote a system where members of the marketing department, who plan initiatives, could create banners themselves, they introduced Adobe Express. In addition to its excellent usability, the fact that production data would not be used for Adobe's AI learning was also a deciding factor in the implementation.

After implementation, by utilizing the template function, they were able to produce content without hesitation regarding design rules or tone and manner. As a result, the lead time from production request to delivery was reduced by 98%, creating an environment where designers can take on more advanced responsibilities.

The case study article also discusses the design points of templates created using Adobe Express and the future possibilities of utilizing Adobe Firefly, a generative AI. Please take a look.

Click here for the SmartHR, Inc. Adobe Express implementation case study

https://www.too.com/fun/case/adobe-express/smarthr.html

About Adobe Express

https://www.too.com/adobe/use/express/

Adobe Express is a tool that allows even non-designers to easily create stylish and attractive content. Using a wide variety of templates, you can create content for social media, flyers, presentation materials, videos, and more.

Inquiries regarding this matter

Too Corporation, Solution Service Department E-Mail adobe_sales@too.co.jp Toranomon 36 Mori Building, 3-4-7 Toranomon, Minato-ku, Tokyo 105-0001