Kimono Selection Regrets Ranking 2026 | Towards an Era of Not Just Choosing by Price
LIN Co., Ltd.'s 'Rental Kimono My Select' conducted a survey of 100 women in their 30s-50s regarding kimono selection. The results revealed a growing emphasis on appearance in photos and ease of preparation, not just price, indicating the direction for service enhancement.
📋 Article Processing Timeline
- 📰 Published: May 11, 2026 at 19:00
- 🔍 Collected: May 11, 2026 at 10:31
- 🤖 AI Analyzed: May 11, 2026 at 11:28 (56 min after Collected)
LIN Co., Ltd. (Headquarters: Kani City, Gifu Prefecture, Representative Director: Ryugo Hayashi), which operates the kimono rental service "Rental Kimono My Select," conducted a survey targeting 100 women in their 30s to 50s on "kimono wearing opportunities and selection methods."
The results showed that in kimono selection, there is a strong tendency to prioritize "appearance in photos" and "ease of preparation" in addition to "price."
Furthermore, real voices were collected regarding "regret points" after actually using a kimono.
Kimono Selection Priority Ranking
According to the survey results, the points emphasized in kimono selection were:
1st place: Color (overall impression) 58%
2nd place: Pattern (design) 49%
3rd place: Price (budget) 38%
4th place: Formality/suitability for the occasion 24%
5th place: Ease of rental 23%
In recent years, instead of being "solely price-focused,"
● Impression when captured in photos
● Balance with surroundings
● Personal style
There is a growing tendency to emphasize these aspects.
Kimono Selection Regrets Ranking
On the other hand, regarding "regrets in kimono selection,"
1st place: None in particular 32%
2nd place: Preparation was difficult 24%
3rd place: Cost more than expected 22%
4th place: Troubled by color/pattern selection 22%
5th place: Not enough time 14%
The results showed that while major regrets are few,
● Burden of preparation
● Difficulty in color selection
● Unexpected costs
Many voices expressed concerns about these issues.
"Photo-worthiness" vs. "Actual Appearance" also a challenge
Also,
Different from the impression seen in photos: 9%
This response was also observed.
In recent years, with smartphone browsing becoming central, concerns about "difficulty in discerning actual colors and textures" have increased.
Especially for light colors and nuanced shades, the impression can change easily depending on the lighting, leading to comments like "difficult to judge from photos alone."
Trend towards balancing "rationality" and "appearance"
This survey revealed a tendency to prioritize "rationality" such as:
● Few opportunities to wear
● Desire to reduce storage burden
● Desire to use only when needed
While simultaneously seeking:
● Photo-worthiness
● Color atmosphere
● Harmony with family photos
The value of "wanting to choose a satisfactory item at the necessary timing," rather than mere "saving," is spreading.
Our Initiatives
At Rental Kimono My Select, we are strengthening:
● Easy-to-choose product pages for first-time users
● Video-based color and texture confirmation
● Scene-specific coordination proposals
● Easy-to-understand size guidance
● Beginner's guide to selection
We will continue to strive to create a service that can be chosen with peace of mind, emphasizing "clarity for regret-free kimono selection."
[Survey Overview]
・Survey Organizer: LIN Co., Ltd. (Rental Kimono My Select)
・Survey Method: Internet survey
・Survey Period: May 7, 2026
・Survey Target: 100 women in their 30s-50s (those with experience wearing kimono for Shichi-Go-San, Omiyamairi, Coming-of-Age ceremonies, weddings, etc.)
・Valid Responses: 100 people
・Survey Agency: Freeasy
The results showed that in kimono selection, there is a strong tendency to prioritize "appearance in photos" and "ease of preparation" in addition to "price."
Furthermore, real voices were collected regarding "regret points" after actually using a kimono.
Kimono Selection Priority Ranking
According to the survey results, the points emphasized in kimono selection were:
1st place: Color (overall impression) 58%
2nd place: Pattern (design) 49%
3rd place: Price (budget) 38%
4th place: Formality/suitability for the occasion 24%
5th place: Ease of rental 23%
In recent years, instead of being "solely price-focused,"
● Impression when captured in photos
● Balance with surroundings
● Personal style
There is a growing tendency to emphasize these aspects.
Kimono Selection Regrets Ranking
On the other hand, regarding "regrets in kimono selection,"
1st place: None in particular 32%
2nd place: Preparation was difficult 24%
3rd place: Cost more than expected 22%
4th place: Troubled by color/pattern selection 22%
5th place: Not enough time 14%
The results showed that while major regrets are few,
● Burden of preparation
● Difficulty in color selection
● Unexpected costs
Many voices expressed concerns about these issues.
"Photo-worthiness" vs. "Actual Appearance" also a challenge
Also,
Different from the impression seen in photos: 9%
This response was also observed.
In recent years, with smartphone browsing becoming central, concerns about "difficulty in discerning actual colors and textures" have increased.
Especially for light colors and nuanced shades, the impression can change easily depending on the lighting, leading to comments like "difficult to judge from photos alone."
Trend towards balancing "rationality" and "appearance"
This survey revealed a tendency to prioritize "rationality" such as:
● Few opportunities to wear
● Desire to reduce storage burden
● Desire to use only when needed
While simultaneously seeking:
● Photo-worthiness
● Color atmosphere
● Harmony with family photos
The value of "wanting to choose a satisfactory item at the necessary timing," rather than mere "saving," is spreading.
Our Initiatives
At Rental Kimono My Select, we are strengthening:
● Easy-to-choose product pages for first-time users
● Video-based color and texture confirmation
● Scene-specific coordination proposals
● Easy-to-understand size guidance
● Beginner's guide to selection
We will continue to strive to create a service that can be chosen with peace of mind, emphasizing "clarity for regret-free kimono selection."
[Survey Overview]
・Survey Organizer: LIN Co., Ltd. (Rental Kimono My Select)
・Survey Method: Internet survey
・Survey Period: May 7, 2026
・Survey Target: 100 women in their 30s-50s (those with experience wearing kimono for Shichi-Go-San, Omiyamairi, Coming-of-Age ceremonies, weddings, etc.)
・Valid Responses: 100 people
・Survey Agency: Freeasy