What is 'Distributed Shichi-Go-San' increasing in spring? | Pre-shooting costume ranking and actual situation survey
Kimono rental service 'Rental Kimono MySelect' conducted a survey of 100 women in their 30s-50s, announcing that 'Distributed Shichi-Go-San' - holding pre-shooting and shrine visits in spring - is increasing. This trend is driven by a desire to avoid crowds and photograph in comfortable weather, with pale-colored costumes gaining popularity.
📋 Article Processing Timeline
- 📰 Published: May 8, 2026 at 20:10
- 🔍 Collected: May 8, 2026 at 11:31
- 🤖 AI Analyzed: May 9, 2026 at 01:22 (13h 51m after Collected)
LIN Co., Ltd. (Kani City, Gifu Prefecture), which operates the kimono rental service 'Rental Kimono MySelect,' conducted an questionnaire survey targeting 100 women in their 30s-50s regarding 'opportunities and methods for wearing kimonos.'
The results revealed that in recent years, 'Distributed Shichi-Go-San,' where pre-shooting and shrine visits for Shichi-Go-San are held in spring, not just during the peak autumn season, has been increasing.
The background to this trend includes needs such as 'wanting to avoid crowds,' 'wanting to photograph in comfortable weather,' and 'wanting to capture photos with cherry blossoms and fresh greenery,' indicating a gradual shift in the perception of the Shichi-Go-San season.
45% have experienced Shichi-Go-San | Spring pre-shooting demand also increasing
The survey asked about 'events where kimonos were worn,' with:
Shichi-Go-San: 45%
Furthermore, based on our company's rental performance, the number of Shichi-Go-San rentals from March to May has been increasing year by year, with more families choosing 'spring pre-shooting.'
Popular costume trends ranking for spring Shichi-Go-San
【Girls】
1st place: Light blue
2nd place: Pale pink
3rd place: Multi-color
【Boys】
1st place: White/Ecru
2nd place: Black/Grey
3rd place: Navy
In recent years, there has been a stronger tendency to choose 'soft, pale colors' that are conscious of natural light and compatibility with cherry blossoms, rather than traditional dark colors.
LIN Co., Ltd. (Headquarters: Kani City, Gifu Prefecture, Representative Director: Ryugo Hayashi), which operates the kimono rental service 'Rental Kimono MySelect,' announces the popular color rankings for Shichi-Go-San costumes rented in the first half of 2026 (March 1 to May 6, 2026).
For girls, among 320 rental cases, light blue, pale pink, and multi-color ranked highest.
In recent years, for both boys and girls, there has been an increasing trend towards choosing colors that consider how they appear in natural light and how they harmonize with family photos.
Especially for spring Shichi-Go-San, there is a strong tendency to choose 'soft and elegant colors' that are compatible with cherry blossoms and fresh greenery.
Click here for the 'Rental Kimono MySelect' Shichi-Go-San rental list:
https://www.tomesode-myselect.com/SHOP/236916/list.html
'Color and overall impression' are important in Shichi-Go-San costume selection
Regarding 'points emphasized in choosing a kimono,' the results were:
● Color (overall impression): 58%
● Pattern (design): 49%
● Price (budget): 38%
Especially for Shichi-Go-San, many people prioritize 'the impression left in photos,' tending to focus on compatibility with the background and balance with siblings and family.
'Avoiding crowds' and 'comfortable shooting' are reasons for spring popularity
Reasons for holding Shichi-Go-San in spring include:
● Avoiding crowds
● Reducing the burden on children
● Comfortable climate
● Shooting with cherry blossoms/fresh greenery
While the autumn Shichi-Go-San season sees concentrated bookings for shrines, photo studios, and beauty salons, spring generally allows for more relaxed shooting and visits, leading to support for the idea of 'spending time naturally as a family.'
'Difficulty in preparation' emerges as a Shichi-Go-San concern
On the other hand, in a survey of 'regrets about choosing a kimono,' the results showed:
● Preparation was difficult: 24%
● Struggled with color/pattern selection: 22%
● Cost more than expected: 22%
Particularly for Shichi-Go-San, there are many preparation items such as costumes, hair styling, photography, and travel, which increases the desire to 'reduce the burden as much as possible.'
Our company's initiatives
Rental Kimono MySelect is strengthening its efforts to respond to the distributed Shichi-Go-San in spring, including:
● Spring color coordination proposals
● Proposals for distributed use of pre-shooting periods
● Enrichment of product photos and videos
● Family coordination proposals
We will continue to strive to create services that allow children and families to celebrate their special day without undue burden.
Survey Outline
Survey Host: LIN Co., Ltd. (Rental Kimono MySelect)
Survey Method: Internet survey
Survey Period: May 7, 2026
Survey Target: Women in their 30s-50s (those with experience wearing kimonos for Shichi-Go-San, Omiyamairi, Coming-of-Age ceremonies, Weddings, etc.)
Valid Responses: 100 people
Survey Agency: Freeasy
The results revealed that in recent years, 'Distributed Shichi-Go-San,' where pre-shooting and shrine visits for Shichi-Go-San are held in spring, not just during the peak autumn season, has been increasing.
The background to this trend includes needs such as 'wanting to avoid crowds,' 'wanting to photograph in comfortable weather,' and 'wanting to capture photos with cherry blossoms and fresh greenery,' indicating a gradual shift in the perception of the Shichi-Go-San season.
45% have experienced Shichi-Go-San | Spring pre-shooting demand also increasing
The survey asked about 'events where kimonos were worn,' with:
Shichi-Go-San: 45%
Furthermore, based on our company's rental performance, the number of Shichi-Go-San rentals from March to May has been increasing year by year, with more families choosing 'spring pre-shooting.'
Popular costume trends ranking for spring Shichi-Go-San
【Girls】
1st place: Light blue
2nd place: Pale pink
3rd place: Multi-color
【Boys】
1st place: White/Ecru
2nd place: Black/Grey
3rd place: Navy
In recent years, there has been a stronger tendency to choose 'soft, pale colors' that are conscious of natural light and compatibility with cherry blossoms, rather than traditional dark colors.
LIN Co., Ltd. (Headquarters: Kani City, Gifu Prefecture, Representative Director: Ryugo Hayashi), which operates the kimono rental service 'Rental Kimono MySelect,' announces the popular color rankings for Shichi-Go-San costumes rented in the first half of 2026 (March 1 to May 6, 2026).
For girls, among 320 rental cases, light blue, pale pink, and multi-color ranked highest.
In recent years, for both boys and girls, there has been an increasing trend towards choosing colors that consider how they appear in natural light and how they harmonize with family photos.
Especially for spring Shichi-Go-San, there is a strong tendency to choose 'soft and elegant colors' that are compatible with cherry blossoms and fresh greenery.
Click here for the 'Rental Kimono MySelect' Shichi-Go-San rental list:
https://www.tomesode-myselect.com/SHOP/236916/list.html
'Color and overall impression' are important in Shichi-Go-San costume selection
Regarding 'points emphasized in choosing a kimono,' the results were:
● Color (overall impression): 58%
● Pattern (design): 49%
● Price (budget): 38%
Especially for Shichi-Go-San, many people prioritize 'the impression left in photos,' tending to focus on compatibility with the background and balance with siblings and family.
'Avoiding crowds' and 'comfortable shooting' are reasons for spring popularity
Reasons for holding Shichi-Go-San in spring include:
● Avoiding crowds
● Reducing the burden on children
● Comfortable climate
● Shooting with cherry blossoms/fresh greenery
While the autumn Shichi-Go-San season sees concentrated bookings for shrines, photo studios, and beauty salons, spring generally allows for more relaxed shooting and visits, leading to support for the idea of 'spending time naturally as a family.'
'Difficulty in preparation' emerges as a Shichi-Go-San concern
On the other hand, in a survey of 'regrets about choosing a kimono,' the results showed:
● Preparation was difficult: 24%
● Struggled with color/pattern selection: 22%
● Cost more than expected: 22%
Particularly for Shichi-Go-San, there are many preparation items such as costumes, hair styling, photography, and travel, which increases the desire to 'reduce the burden as much as possible.'
Our company's initiatives
Rental Kimono MySelect is strengthening its efforts to respond to the distributed Shichi-Go-San in spring, including:
● Spring color coordination proposals
● Proposals for distributed use of pre-shooting periods
● Enrichment of product photos and videos
● Family coordination proposals
We will continue to strive to create services that allow children and families to celebrate their special day without undue burden.
Survey Outline
Survey Host: LIN Co., Ltd. (Rental Kimono MySelect)
Survey Method: Internet survey
Survey Period: May 7, 2026
Survey Target: Women in their 30s-50s (those with experience wearing kimonos for Shichi-Go-San, Omiyamairi, Coming-of-Age ceremonies, Weddings, etc.)
Valid Responses: 100 people
Survey Agency: Freeasy