Tokyu Hotels & Resorts and GSTC sign MOU to introduce international sustainability standards in Japan
Key facts
- Tokyu Hotels & Resorts and GSTC sign MOU to introduce international sustainability standards in Japan
- Tokyu Hotels & Resorts has signed an MOU with the Global Sustainable Tourism Council (GSTC) to promote sustainable tourism.
- Source: PR Times
- Date: June 11, 2026
Direct answer
Tokyu Hotels & Resorts has signed an MOU with the Global Sustainable Tourism Council (GSTC) to promote sustainable tourism.
- Citation
- Tokyu Hotels & Resorts and GSTC sign MOU to introduce international sustainability standards in Japan (June 11, 2026), PR Times
- Source
- PR Times
- Date
- June 11, 2026
Tokyu Hotels & Resorts has signed an MOU with the Global Sustainable Tourism Council (GSTC) to promote sustainable tourism.
📋 Article Processing Timeline
- 📰 Published: June 11, 2026 at 19:00
- 🔍 Collected: June 11, 2026 at 10:21
- 🤖 AI Analyzed: June 11, 2026 at 10:57 (36 min after Collected)
Tokyu Hotels & Resorts Co., Ltd. (Shibuya-ku, Tokyo; President: Takashi Takei) announced that it signed a Memorandum of Understanding (MOU) with the Global Sustainable Tourism Council (GSTC) on June 10, 2026.
GSTC is an international non-profit organization that manages the 'GSTC Criteria,' the international standard for sustainable tourism. Through this partnership, both parties will cooperate on:
1. Utilizing GSTC Criteria: Using them as a framework for sustainability roadmaps and KPIs.
2. Sustainable Operations: Expanding services that consider environment, society, culture, and economy.
3. Talent Development: Conducting training for all employees and stakeholders.
4. Knowledge Sharing: Promoting awareness through seminars and case studies.
President Takei stated, 'By utilizing international knowledge, we aim to contribute to the globalization of the Japanese tourism market.'
GSTC is an international non-profit organization that manages the 'GSTC Criteria,' the international standard for sustainable tourism. Through this partnership, both parties will cooperate on:
1. Utilizing GSTC Criteria: Using them as a framework for sustainability roadmaps and KPIs.
2. Sustainable Operations: Expanding services that consider environment, society, culture, and economy.
3. Talent Development: Conducting training for all employees and stakeholders.
4. Knowledge Sharing: Promoting awareness through seminars and case studies.
President Takei stated, 'By utilizing international knowledge, we aim to contribute to the globalization of the Japanese tourism market.'
FAQ
What year did Tokyu Hotels & Resorts sign an MOU with GSTC?
Tokyu Hotels & Resorts signed the MOU with GSTC in 2023.
Which organization partnered with Tokyu Hotels & Resorts to promote sustainability standards?
The Global Sustainable Tourism Council partnered with Tokyu Hotels & Resorts.
What is the full name of the organization abbreviated as GSTC in the article?
The full name is the Global Sustainable Tourism Council.
What does the MOU between Tokyu Hotels and GSTC aim to introduce in Japan?
The MOU aims to introduce international sustainability standards in Japan.
What is the primary goal of the collaboration between Tokyu Hotels and GSTC?
The primary goal is to promote sustainable tourism in Japan.