Grandberry Park Achieves Record Sales of 41.4 Billion Yen in FY2025! Six Consecutive Years of Record-Breaking Performance Since Opening!

Tokyu Malls Development Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President: Koji Oyama) announced that Grandberry Park (Machida City, Tokyo; General Manager: Masashige Shimizu), an entertainment park directly connected to Shibuya Station via a 35-minute express train on the Den-en-toshi Line, achieved total facility sales of 41.476 billion yen (106.1% year-on-year) in fiscal year 2025 (April 2025 - March 2026). This marks the sixth consecutive year of record-breaking performance since the facility opened in 2019. Visitor numbers also reached 12.69 million (104.0% year-on-year), indicating strong performance in both sales and visitor traffic.

Through regular renewals, Grandberry Park consistently strives to create an environment with high freshness and sensitivity. Many stores that underwent renewal last year recorded sales exceeding expectations, driving the overall growth of the facility.

Grandberry Park, one of Tokyo's largest open-mall outlet complexes, opened in November 2019. Following fiscal year 2024, the facility aims to provide "always fresh and highly sensitive facility experiences" in fiscal year 2025 as well, strengthening continuous renewals, attracting inbound demand, and implementing stay-type initiatives that link events with stores.

**Key Initiatives Contributing to Sales Growth in FY2025**

1. Updating facility appeal through continuous renewals
2. Enhancing "unique-to-this-location" food experiences (rarity x local character) to improve circulation and stay value
3. Successful continuation of events and implementation of effective PR strategies

**1. Updating facility appeal through continuous renewals**

Grandberry Park promoted continuous renewals by replacing 34 tenants in FY2024 and 31 tenants in FY2025. In addition to foreign brands, the facility strengthened its efforts to attract sports and outdoor brands that are highly compatible with its characteristic of being adjacent to a park, thereby enhancing the overall appeal of the facility.

**2. Enhancing "unique-to-this-location" food experiences (rarity x local character) to improve circulation and stay value**

The facility promoted the introduction of food tenants with rarity and local character, such as "Godiva Crepe," which opened its first store in Tokyo, and "Berg no Shigatsu," long loved in the Tama Plaza area along the Tokyu Line, offering "experiences that can only be enjoyed here." Furthermore, measures such as increasing the number of shared seating areas to stimulate eat-in demand and illustrator collaborations at the Gathering Market were implemented, creating a lively and comfortable atmosphere.

**3. Successful continuation of events and implementation of effective PR strategies**

Large-scale events such as "HAWAIIAN DAYS 2025," held during Golden Week, were continuously refined and held annually. At the same time, PR efforts, mainly through TV broadcasts, were strengthened.