Tokyu Stay Adds New Designs to Summer Uniforms, Enabling Staff to Work More Individually with Choice of Uniforms

Tokyu Resorts & Stay Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President: Kenichi Yamawaki, hereinafter "the Company") has added new designs to the summer uniforms for its lifestyle hotel chain "Tokyu Stay," which operates nationwide. By increasing the options for uniform coordination, we aim to create an environment where each staff member can provide hospitality that fully utilizes their individuality and personality.

Design Keyword: "The Essence of Tokyu Stay"

The essence of Tokyu Stay lies in being a lifestyle hotel that creates experiences where customers can deeply understand themselves and encounter a "new self" at the end of their journey through all kinds of "connections," such as "the city and oneself," "the past and the future," "Japan and the world," and "the brand and sensibility." Under the brand concept "Stay Connected.," Tokyu Stay offers a unique accommodation experience.

New summer uniforms have been designed with the goal of enabling hotel staff, who are "Experience Curators" living in and deeply knowing the local area, to communicate in a way that is characteristic of Tokyu Stay, while freely expressing their individuality in comfortable uniforms without stiffness.

Giving Shape to Staff Feedback: New Summer Uniforms Connecting with Staff as Well as Customers

In March 2025, the Company renewed its uniforms for the first time as Tokyu Stay. The simple, gender-neutral design based on navy and white, along with the introduction of multiple coordination patterns, has created a working environment where each staff member can work comfortably.

For this addition of summer uniforms, we conducted a staff survey, including feedback on the March renewal, and reflected their requests for design and functionality in the design and production.

By providing uniforms that are appropriate for Tokyu Stay, a lifestyle hotel, we will continue to promote the creation of a workplace where customers can have a more comfortable and fulfilling stay, and where staff can provide hospitality in a way that is true to themselves and feels good.

Jacket Wearing Image: Logo mark embroidery as a single accent

Customer Service Image: Customer Service Image

Pursuit of Comfortable Fit, Functionality, and Approachability

Through the staff survey, emphasis was placed on fabric that allows for comfortable wear even in the summer, and uniforms equipped with functionality that enables comfortable hospitality.

The fabric uses Reflax®ECO*, which is made from recycled PET bottle materials in part, offering multi-functionality such as wrinkle resistance and low pilling, thus achieving functionality while considering the environment. The band collar brightens and streamlines the face area, and while it is a relaxed shirt, it gives an impression of sincerity. The refreshing blue, reminiscent of the Tokyu Stay logo, creates a cool, summery, and approachable atmosphere.

*Reflax® is a registered trademark or trademark of Sanwell Corporation.

About Tokyu Stay

At Tokyu Stay, under the brand concept "Stay Connected.," we propose stays that connect people with regions and cultures across Japan, allowing customers to experience new discoveries and reunions with themselves.

[Number of Facilities] 34 facilities nationwide

[Official Website] https://www.tokyustay.co.jp/

[Instagram] https://www.instagram.com/tokyustay_connected/

[Sister Brands] nol kyoto sanjo (Nakagyo-ku, Kyoto City), nol hakone myojindai (Hakone-machi, Kanagawa Prefecture)

About Tokyu Resorts & Stay Co., Ltd.

Tokyu Resorts & Stay operates hotels, golf courses, ski resorts, and e-commerce businesses nationwide, including Tokyu Stay and Tokyu Harvest Club, as well as award-winning properties such as Kinugawa Keisui and ROKU KYOTO, LXR Hotels & Resorts. Since the 1960s, the company has been involved in villa management and golf course operations, and in the 1980s, began operating ski resorts and managing Tokyu Harvest Club. In the 1990s, it launched "Tokyu Stay," and has been involved in a wide range of facility operations for many years. Currently, the over 100 facilities operated by the Company welcome many guests not only from Japan but also from around the world, with approximately 8 million visitors annually.

Leveraging its extensive track record and know-how, as well as its strong network with local communities, companies, and government agencies, the Company aims to convey the charm of various regions across Japan and provide new "fun" and "experiences" to all customers.