Tokyu Stay Official Accommodation Rights Resale Service Utilizing NFT Wins Grand Prix in Open Category at "Japan Tourism NFT Awards 2025"
The "Tokyu Stay Official Accommodation Rights Resale Service," a collaborative NFT-based platform for hotel reservations, has won the Grand Prix in the Open Category at the "Japan Tourism NFT Awards 2025." This innovative service, developed by Tokyu Fudosan, Tokyu Resorts & Stay, Kaizen Platform, and POCKET RD, addresses industry challenges like cancellations and demand mismatches by offering a flexible booking and resale model for accommodation rights.
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- 📰 Published: April 6, 2026 at 23:00
- 🔍 Collected: April 6, 2026 at 14:30
- 🤖 AI Analyzed: April 18, 2026 at 07:23 (280h 52m after Collected)
We are pleased to announce that the "Tokyu Stay Official Accommodation Rights Resale Service" (hereinafter "the Service"), which utilizes NFTs, has won the Grand Prix in the Open Category at the "Japan Tourism NFT Awards 2025," hosted by the General Incorporated Association Japan Web3 Tourism Association. The Service was jointly developed by Tokyu Fudosan Co., Ltd. (Head Office: Shibuya-ku, Tokyo, President and Representative Director: Tatsuaki Tanaka, hereinafter "Tokyu Fudosan"), Tokyu Resorts & Stay Co., Ltd. (Head Office: Shibuya-ku, Tokyo, President and Representative Director: Kenichi Yamawaki, hereinafter "Tokyu Resorts & Stay"), Kaizen Platform Inc. (Head Office: Minato-ku, Tokyo, President and Representative Director: Kenji Sudo, hereinafter "Kaizen Platform"), and POCKET RD Inc. (Head Office: Minato-ku, Tokyo, President and Representative Director: Hiroya Momikura, hereinafter "POCKET RD").
The Service involves issuing accommodation reservations planned and operated by Tokyu Fudosan and Tokyu Resorts & Stay as NFTs (*), providing a mechanism for secondary market trading when they can no longer be used. Kaizen Platform was responsible for the service's UX design and DX promotion, and POCKET RD was responsible for the NFT issuance and blockchain infrastructure development, realizing this through the collaboration of the four companies. It was comprehensively evaluated as a new accommodation distribution model that addresses industry issues such as hotel cancellations and supply-demand mismatches.
■Overview of "Japan Tourism NFT Awards 2025": Recognizing NFT/Web3 Utilization Cases in the Tourism Industry
The "Japan Tourism NFT Awards" is an award that discovers and recognizes cases of NFT and Web3 technology utilization in the tourism field. This is the third year, and its purpose is to promote the social implementation of Web3 technologies in the tourism industry, with evaluation criteria including solving tourism challenges, contributing to regional economies, and creating new travel experiences.
The awarded Service resolves issues for both accommodation providers and users by issuing accommodation reservations as NFTs and providing a mechanism for users to sell them on the secondary market if they cannot go. It was evaluated as an innovative accommodation distribution model utilizing NFTs, and more broadly, for the collaboration of four companies with different expertise in real estate, DX, and blockchain, achieving social implementation of a service that users can intuitively use without being aware of Web3 technology, and demonstrating future potential as an implementation model for Web3 utilization in the tourism and accommodation industry.
■Background of Service Development: Towards Solving Structural Issues in the Hotel Industry Such as High Cancellation Rates and Supply-Demand Mismatches
The hotel industry faces challenges with high accommodation reservation cancellation rates, making demand forecasting and inventory management difficult. Generally, accommodation reservation cancellation rates can reach around 40-50%, creating an inefficient market structure where hotels need to accept bookings approximately twice the actual demand.
Accommodation providers face issues such as the risk of vacant rooms due to last-minute cancellations, delayed cash inflow because payments cannot be received until the stay under normal plans, and complexity in financial management due to offering multiple accommodation plans, including "non-cancellable plans." On the user side, there are also challenges such as non-refundable accommodation costs for non-cancellable plans when sudden schedule changes prevent stays, highlighting the need for increased flexibility in accommodation bookings.
Against this backdrop, the four companies—Tokyu Fudosan, Tokyu Resorts & Stay, Kaizen Platform, and POCKET RD—collaborated to develop this Service.
■Roles of the Four Companies and Collaboration System
The Service has been realized through a four-company collaborative system that leverages each company's strengths.
Tokyu Fudosan Co., Ltd.: Overall business planning and supervision. Promoting the utilization of NFT and Web3 technologies in tourism, resort, and real estate businesses.
Tokyu Resorts & Stay Co., Ltd.: Operation of the hotel brand "Tokyu Stay" and implementation/operation of services. Utilization of customer base through the membership program "SMART CLUB."
Kaizen Platform Inc.: UX (User Experience) design for the entire service and DX promotion support. Designing a seamless user experience that does not require users to be aware of blockchain technology.
POCKET RD Inc.: Development of the NFT issuance platform and blockchain infrastructure utilizing the Web3 BaaS "Digital Double." Providing the technical foundation for accommodation rights tokenization, wallet management, and secondary market circulation.
Through this four-company collaboration, the Service aims to provide the following value:
【For Accommodation Providers】
* Improved cash flow through advance sales of accommodation rights
* Reduced risk of vacant rooms due to cancellations
* Maximization of sales opportunities through the liquidity of accommodation inventory
【For Users】
* Ability to sell accommodation rights even with sudden schedule changes
* Ability to purchase accommodation rights even at the last minute
* Provision of a more flexible travel experience
Furthermore, check-in is possible on the day of stay simply by presenting the NFT ticket's QR code, allowing for easy use without being aware of blockchain technology.
■Future Outlook: Initially expanding to 31 Tokyu Stay facilities, with potential partnerships with other accommodation providers in view
Tokyu Fudosan has been working on creating new experiential value by utilizing NFT and Web3 technologies in its tourism, resort, and real estate businesses. While NFTs were initially used in fields like digital art, their application as proof of rights for real-world assets such as tickets and memberships has been expanding in recent years.
The awarded Service is currently introduced in 6 facilities of the hotel brand "Tokyu Stay" operated by Tokyu Resorts & Stay. In the future, the target facilities within "Tokyu Stay" will be expanded, with plans to roll out to 31 facilities nationwide. Furthermore, the mechanism of this Service has the potential to transform the distribution structure of accommodation reservations itself and is envisioned for broader expansion to the entire hotel industry in the future.
The four companies will continue to deepen their collaboration, leveraging their respective expertise, and contribute to the creation of new travel experiences and the sustainable development of the tourism industry by integrating the tourism industry with digital technology.
* NFT (Non-Fungible Token): A token that can confer uniqueness and proof of ownership to digital data or usage rights by utilizing blockchain technology.
■Comments
Mr. Taku Iwashita, General Incorporated Association Japan Web3 Tourism Association:
This project was highly innovative in its application of NFTs not just as digital assets, but to the distribution of real services such as accommodation rights. It was evaluated as an initiative with high contribution to the entire tourism industry, as a model with the potential to solve issues in the accommodation industry such as cancellations and supply-demand mismatches. In particular, the fact that four companies from the real estate, DX, and blockchain fields collaborated to realize a service that users can use without being aware of Web3 technology is expected to become a model case for Web3 social implementation in the future tourism sector.
Mr. Hiroki Shirokura, Resort Business Group, Resort Business Department, Hotel & Resort Business Headquarters, Wellness Business Unit, Tokyu Fudosan Co., Ltd.:
We are deeply honored to receive the Grand Prix at the "Japan Tourism NFT Awards 2025." This Service is an initiative that aims to build a new distribution model for accommodation reservations by utilizing NFT technology to address long-standing issues in the accommodation industry, such as cancellation problems. By collaborating with Kaizen Platform's UX design capabilities and POCKET RD's blockchain technology, we have realized a service that is easy for users and contributes to solving industry challenges. We will continue to deepen our collaboration with the four companies, integrating tourism, accommodation, and real estate businesses with digital technology to create new travel experiences and contribute to the development of the tourism industry.
Kenji Sudo, Representative Director, Kaizen Platform Inc.:
We are very pleased to receive this award. Under our mission of "KAIZEN the World ~Kaizen the world with a smooth way of working~," Kaizen Platform has been supporting companies' DX promotion. In this project, we pursued UX design that allows users to naturally use cutting-edge technologies like NFTs and blockchain without being conscious of them. We believe that being recognized not only for the innovation of the technology but also as a service that can actually contribute to solving the accommodation industry's issues demonstrates the intrinsic value of DX. We will continue to collaborate with Tokyu Fudosan, Tokyu Resorts & Stay, and POCKET RD to forge the future of the tourism industry with the power of technology.
Hiroya Momikura, Representative Director, POCKET RD Inc.:
We are honored to receive this award. POCKET RD's Web3 BaaS "Digital Double" is a platform that enables companies to quickly build services utilizing blockchain technology. In this project, we provided integrated technical support, from the NFT conversion of accommodation rights to wallet management and the secondary market mechanism. It is of great significance to have demonstrated that Web3 technology can be socially implemented in familiar domains such as tourism and accommodation and actually contribute to solving industry issues. Moving forward, with our vision of "Created in Japan. Creating futures that don't exist here yet," we will promote the social implementation of Web3 technology together with our partners.
■About "Tokyu Resorts & Stay SMART CLUB"
By joining "SMART CLUB," guests can enjoy smarter and more comfortable stays at Tokyu Stay locations nationwide, including the Tokyo metropolitan area, with benefits such as complimentary paid amenities, accommodation rights resale*, and simplified reservations through a common account. Furthermore, it enables advance arrangements for lift tickets, rentals, and lessons at Tokyu Snow Resort, and centralized management of golf course reservations, allowing for smooth enjoyment of leisure activities like skiing and golf.
*Only specific plans eligible for resale (non-refundable) are applicable.
*Reservations at Tokyu Snow Resort and Tokyu Golf Resort exclude some facilities.
*"Full Set Rental Plan" is excluded.
■About "Tokyu Stay"
Tokyu Stay aims to be a "lifestyle hotel where people gather and conversations connect," starting from guest rooms that are as comfortable as "home," valuing the time and experiences that connect the city and guests, and creating various opportunities for interaction, such as between guests and Japanese culture, and guests and local communities. The rooms are functionally designed with an emphasis on relaxation, equipped with amenities such as washer-dryers and mini-kitchens, making them comfortable for long-term stays.
[Tokyu Stay Official Website]: https://www.tokyustay.co.jp/
[Number of Tokyu Stay Facilities] 33 facilities nationwide (Hiroshima opening scheduled for May 2026)
[Sister Brands] nol kyoto sanjo (Nakagyo-ku, Kyoto City), nol hakone myojindai (Hakone-machi, Kanagawa Prefecture)
■About Kaizen Platform Inc.
Kaizen Platform Inc. is an AI integrator that supports the creation of business results by integrating advanced technologies such as generative AI into companies' business processes and customer touchpoints. From UX design to DX promotion, it combines an AI-powered cloud infrastructure with professional services to improve customer experience and operational efficiency for companies. It has a track record of supporting over 1,400 companies and is listed on the Tokyo Stock Exchange Growth Market.
Company Name: Kaizen Platform Inc.
Representative: Kenji Sudo, Representative Director
Location: Shirokane Takanawa Station Building 10F, 1-27-6 Shirokane, Minato-ku, Tokyo
URL: https://kaizenplatform.co.jp/
■About POCKET RD Inc.
POCKET RD is a technology company that develops solutions utilizing 3D and Web3 technologies, with the vision of "Created in Japan. Creating futures that don't exist here yet." Through its Web3 BaaS "Digital Double," it provides infrastructure services that support companies in building Web3 services, including NFT issuance functions, wallet management, and marketplace features. It has a track record of collaboration with major companies such as KDDI and Hankyu Hanshin Holdings, and promotes the social implementation of Web3 technologies.
Company Name: POCKET RD Inc.
Representative: Hiroya Momikura, Representative Director
Location: Akasaka JEBL 9F, 4-8-18 Akasaka, Minato-ku, Tokyo
URL: https://pocket-rd.com/
The Service involves issuing accommodation reservations planned and operated by Tokyu Fudosan and Tokyu Resorts & Stay as NFTs (*), providing a mechanism for secondary market trading when they can no longer be used. Kaizen Platform was responsible for the service's UX design and DX promotion, and POCKET RD was responsible for the NFT issuance and blockchain infrastructure development, realizing this through the collaboration of the four companies. It was comprehensively evaluated as a new accommodation distribution model that addresses industry issues such as hotel cancellations and supply-demand mismatches.
■Overview of "Japan Tourism NFT Awards 2025": Recognizing NFT/Web3 Utilization Cases in the Tourism Industry
The "Japan Tourism NFT Awards" is an award that discovers and recognizes cases of NFT and Web3 technology utilization in the tourism field. This is the third year, and its purpose is to promote the social implementation of Web3 technologies in the tourism industry, with evaluation criteria including solving tourism challenges, contributing to regional economies, and creating new travel experiences.
The awarded Service resolves issues for both accommodation providers and users by issuing accommodation reservations as NFTs and providing a mechanism for users to sell them on the secondary market if they cannot go. It was evaluated as an innovative accommodation distribution model utilizing NFTs, and more broadly, for the collaboration of four companies with different expertise in real estate, DX, and blockchain, achieving social implementation of a service that users can intuitively use without being aware of Web3 technology, and demonstrating future potential as an implementation model for Web3 utilization in the tourism and accommodation industry.
■Background of Service Development: Towards Solving Structural Issues in the Hotel Industry Such as High Cancellation Rates and Supply-Demand Mismatches
The hotel industry faces challenges with high accommodation reservation cancellation rates, making demand forecasting and inventory management difficult. Generally, accommodation reservation cancellation rates can reach around 40-50%, creating an inefficient market structure where hotels need to accept bookings approximately twice the actual demand.
Accommodation providers face issues such as the risk of vacant rooms due to last-minute cancellations, delayed cash inflow because payments cannot be received until the stay under normal plans, and complexity in financial management due to offering multiple accommodation plans, including "non-cancellable plans." On the user side, there are also challenges such as non-refundable accommodation costs for non-cancellable plans when sudden schedule changes prevent stays, highlighting the need for increased flexibility in accommodation bookings.
Against this backdrop, the four companies—Tokyu Fudosan, Tokyu Resorts & Stay, Kaizen Platform, and POCKET RD—collaborated to develop this Service.
■Roles of the Four Companies and Collaboration System
The Service has been realized through a four-company collaborative system that leverages each company's strengths.
Tokyu Fudosan Co., Ltd.: Overall business planning and supervision. Promoting the utilization of NFT and Web3 technologies in tourism, resort, and real estate businesses.
Tokyu Resorts & Stay Co., Ltd.: Operation of the hotel brand "Tokyu Stay" and implementation/operation of services. Utilization of customer base through the membership program "SMART CLUB."
Kaizen Platform Inc.: UX (User Experience) design for the entire service and DX promotion support. Designing a seamless user experience that does not require users to be aware of blockchain technology.
POCKET RD Inc.: Development of the NFT issuance platform and blockchain infrastructure utilizing the Web3 BaaS "Digital Double." Providing the technical foundation for accommodation rights tokenization, wallet management, and secondary market circulation.
Through this four-company collaboration, the Service aims to provide the following value:
【For Accommodation Providers】
* Improved cash flow through advance sales of accommodation rights
* Reduced risk of vacant rooms due to cancellations
* Maximization of sales opportunities through the liquidity of accommodation inventory
【For Users】
* Ability to sell accommodation rights even with sudden schedule changes
* Ability to purchase accommodation rights even at the last minute
* Provision of a more flexible travel experience
Furthermore, check-in is possible on the day of stay simply by presenting the NFT ticket's QR code, allowing for easy use without being aware of blockchain technology.
■Future Outlook: Initially expanding to 31 Tokyu Stay facilities, with potential partnerships with other accommodation providers in view
Tokyu Fudosan has been working on creating new experiential value by utilizing NFT and Web3 technologies in its tourism, resort, and real estate businesses. While NFTs were initially used in fields like digital art, their application as proof of rights for real-world assets such as tickets and memberships has been expanding in recent years.
The awarded Service is currently introduced in 6 facilities of the hotel brand "Tokyu Stay" operated by Tokyu Resorts & Stay. In the future, the target facilities within "Tokyu Stay" will be expanded, with plans to roll out to 31 facilities nationwide. Furthermore, the mechanism of this Service has the potential to transform the distribution structure of accommodation reservations itself and is envisioned for broader expansion to the entire hotel industry in the future.
The four companies will continue to deepen their collaboration, leveraging their respective expertise, and contribute to the creation of new travel experiences and the sustainable development of the tourism industry by integrating the tourism industry with digital technology.
* NFT (Non-Fungible Token): A token that can confer uniqueness and proof of ownership to digital data or usage rights by utilizing blockchain technology.
■Comments
Mr. Taku Iwashita, General Incorporated Association Japan Web3 Tourism Association:
This project was highly innovative in its application of NFTs not just as digital assets, but to the distribution of real services such as accommodation rights. It was evaluated as an initiative with high contribution to the entire tourism industry, as a model with the potential to solve issues in the accommodation industry such as cancellations and supply-demand mismatches. In particular, the fact that four companies from the real estate, DX, and blockchain fields collaborated to realize a service that users can use without being aware of Web3 technology is expected to become a model case for Web3 social implementation in the future tourism sector.
Mr. Hiroki Shirokura, Resort Business Group, Resort Business Department, Hotel & Resort Business Headquarters, Wellness Business Unit, Tokyu Fudosan Co., Ltd.:
We are deeply honored to receive the Grand Prix at the "Japan Tourism NFT Awards 2025." This Service is an initiative that aims to build a new distribution model for accommodation reservations by utilizing NFT technology to address long-standing issues in the accommodation industry, such as cancellation problems. By collaborating with Kaizen Platform's UX design capabilities and POCKET RD's blockchain technology, we have realized a service that is easy for users and contributes to solving industry challenges. We will continue to deepen our collaboration with the four companies, integrating tourism, accommodation, and real estate businesses with digital technology to create new travel experiences and contribute to the development of the tourism industry.
Kenji Sudo, Representative Director, Kaizen Platform Inc.:
We are very pleased to receive this award. Under our mission of "KAIZEN the World ~Kaizen the world with a smooth way of working~," Kaizen Platform has been supporting companies' DX promotion. In this project, we pursued UX design that allows users to naturally use cutting-edge technologies like NFTs and blockchain without being conscious of them. We believe that being recognized not only for the innovation of the technology but also as a service that can actually contribute to solving the accommodation industry's issues demonstrates the intrinsic value of DX. We will continue to collaborate with Tokyu Fudosan, Tokyu Resorts & Stay, and POCKET RD to forge the future of the tourism industry with the power of technology.
Hiroya Momikura, Representative Director, POCKET RD Inc.:
We are honored to receive this award. POCKET RD's Web3 BaaS "Digital Double" is a platform that enables companies to quickly build services utilizing blockchain technology. In this project, we provided integrated technical support, from the NFT conversion of accommodation rights to wallet management and the secondary market mechanism. It is of great significance to have demonstrated that Web3 technology can be socially implemented in familiar domains such as tourism and accommodation and actually contribute to solving industry issues. Moving forward, with our vision of "Created in Japan. Creating futures that don't exist here yet," we will promote the social implementation of Web3 technology together with our partners.
■About "Tokyu Resorts & Stay SMART CLUB"
By joining "SMART CLUB," guests can enjoy smarter and more comfortable stays at Tokyu Stay locations nationwide, including the Tokyo metropolitan area, with benefits such as complimentary paid amenities, accommodation rights resale*, and simplified reservations through a common account. Furthermore, it enables advance arrangements for lift tickets, rentals, and lessons at Tokyu Snow Resort, and centralized management of golf course reservations, allowing for smooth enjoyment of leisure activities like skiing and golf.
*Only specific plans eligible for resale (non-refundable) are applicable.
*Reservations at Tokyu Snow Resort and Tokyu Golf Resort exclude some facilities.
*"Full Set Rental Plan" is excluded.
■About "Tokyu Stay"
Tokyu Stay aims to be a "lifestyle hotel where people gather and conversations connect," starting from guest rooms that are as comfortable as "home," valuing the time and experiences that connect the city and guests, and creating various opportunities for interaction, such as between guests and Japanese culture, and guests and local communities. The rooms are functionally designed with an emphasis on relaxation, equipped with amenities such as washer-dryers and mini-kitchens, making them comfortable for long-term stays.
[Tokyu Stay Official Website]: https://www.tokyustay.co.jp/
[Number of Tokyu Stay Facilities] 33 facilities nationwide (Hiroshima opening scheduled for May 2026)
[Sister Brands] nol kyoto sanjo (Nakagyo-ku, Kyoto City), nol hakone myojindai (Hakone-machi, Kanagawa Prefecture)
■About Kaizen Platform Inc.
Kaizen Platform Inc. is an AI integrator that supports the creation of business results by integrating advanced technologies such as generative AI into companies' business processes and customer touchpoints. From UX design to DX promotion, it combines an AI-powered cloud infrastructure with professional services to improve customer experience and operational efficiency for companies. It has a track record of supporting over 1,400 companies and is listed on the Tokyo Stock Exchange Growth Market.
Company Name: Kaizen Platform Inc.
Representative: Kenji Sudo, Representative Director
Location: Shirokane Takanawa Station Building 10F, 1-27-6 Shirokane, Minato-ku, Tokyo
URL: https://kaizenplatform.co.jp/
■About POCKET RD Inc.
POCKET RD is a technology company that develops solutions utilizing 3D and Web3 technologies, with the vision of "Created in Japan. Creating futures that don't exist here yet." Through its Web3 BaaS "Digital Double," it provides infrastructure services that support companies in building Web3 services, including NFT issuance functions, wallet management, and marketplace features. It has a track record of collaboration with major companies such as KDDI and Hankyu Hanshin Holdings, and promotes the social implementation of Web3 technologies.
Company Name: POCKET RD Inc.
Representative: Hiroya Momikura, Representative Director
Location: Akasaka JEBL 9F, 4-8-18 Akasaka, Minato-ku, Tokyo
URL: https://pocket-rd.com/