Tokyu Department Store Tamaplaza Hosts 'Tamaplaza Bus Goods Fair' for Summer Vacation!

Tokyu Department Store Co., Ltd. will host the 'Tamaplaza Bus Goods Fair' from Thursday, July 23, 2026, to Tuesday, July 28, at the Tokyu Department Store Tamaplaza.

This marks the fourth edition of the 'Tamaplaza Bus Goods Fair,' with 12 bus companies gathering this year. (First-time participant: Kanto Bus). The event offers a wide variety of goods, including bus and character merchandise, popular used parts sales, and live demonstrations of hand-painted miniature signs by professional sign artists. Alongside children's favorite experiential programs, new attractions this year include 'Ride the Mini Bayside Blue,' hosted by Yokohama City Transportation Bureau. The character appearance corner welcomes 'Notte-chan' (Tokyu Bus) and 'Enje' (Seibu Bus), with 'Kanamin' (Kanagawa Chuo Kotsu) making her debut.

Additionally, a new outdoor initiative features bus tours operated by participating companies. A total of five companies will travel unique routes, all ending at the 3rd-floor event hall of Tokyu Department Store Tamaplaza (the Bus Goods Fair venue).

During the event, the first 150 customers who spend over ¥5,500 (tax included) at the venue will receive a set of three <Darouaille> macarons featuring an original Nori-chan design. (Note: Used parts are excluded from this offer.)

Event preparation, workshop instruction, and customer service will be handled by 'Team Enchika,' composed of graduates from special needs schools in Kanagawa and Tokyo prefectures. Staff from 'Tokyu Will' will also participate as workshop instructors, helping to energize the event.

[Event Overview]

・Event Name: Tamaplaza Bus Goods Fair

・Location: 3rd-floor Event Hall, Tokyu Department Store Tamaplaza (1-7 Midoshima, Aoba-ku, Yokohama, Kanagawa)

・Participating Bus Companies: Enoden Bus, Kanagawa Chuo Kotsu, Keio Bus, Keikyu Bus, Kanto Bus, JR Tokai Bus, JR Bus Kanto, Seibu Bus, Sotetsu Bus, Tokyu Bus, Hato Bus, Yokohama City Transportation Bureau, Yokohama City Transportation Bureau Cooperative (in alphabetical order)

[New Initiative] Company Bus Tours

A total of five companies will travel unique routes, all aiming for the 3rd-floor Bus Goods Fair venue at Tokyu Department Store Tamaplaza. Participants will receive a tour commemorative gift—a non-sale original mini pennant—at the Bus Goods Fair venue. For details, please check each bus company's official website.

<Schedule>

July 25 (Sat): JR Tokai Bus's tour 'Two Brother Swallows Perform Together!! @ Tsukuba Circuit'

※Applications are being accepted from Friday, June 26, via the 'Inquiry & Application' page under the Tsubame Tour section on the JR Tokai Bus website (on a first-come, first-served basis; ends when capacity is reached).

July 26 (Sun): Joint tour by four Kanto-area companies (Tokyu Bus, Seibu Bus, Yokohama City Transportation Bureau, Sotetsu Bus) titled 'Bus Lovers Unite! Dream Collaboration Tour by 4 Companies—By Bus to the Tamaplaza Bus Goods Fair!'

※Applications are being accepted from Wednesday, July 1, via the 'Seibu Green Tour' section on the Seibu Bus website. (First-come, first-served; ends when capacity is reached.)

[New Initiative] 'Ride the Mini Bayside Blue'

Experience driving a mini version of the Bayside Blue (battery-powered ride-on car for children).

・Date & Time: July 25 (Sat), 10:30–12:30 / 15:00–17:00

・Location: 1st-floor Center Court, Tamaplaza Store

・Capacity: 30 per session, approximately 3 minutes per person (including boarding and alighting)

※Numbered tickets will be distributed from 10:00 at the 1st-floor Center Court.

[Bayside Blue Overview]

Since its launch in 2020, 'Bayside Blue' has been beloved by passengers. Departing from the east exit of Yokohama Station, it tours attractions such as Yamashita Park, Chinatown, and the Red Brick Warehouse. The vehicle is distinctive, measuring approximately 18 meters in length with a capacity of 113 passengers.

Bus Goods Sales

'Tokyu Bus' Nori-chan Keychain (New Release)

330 yen per piece

Nori-chan appears as a rubber keychain dressed as a traffic safety daruma doll. With excellent texture, it's perfect as a bag accent.

<Kotogame> × 'Tokyu Bus' Nori-chan Nabe (Pre-order only) [Shipping only] 8,640 yen per set (serves 3–4 people)

A collaboration between 'Rikishi Ryori <Kotogame>,' the restaurant of former sumo wrestler Kotogame, and Tokyu Bus. This special chanko nabe includes pork and 'Nori-chan aburaage.' Alongside their signature 'salt chanko,' they also offer 'curry flavor' and 'soy sauce flavor.' Comes with a 'Nori-chan Sumo Keychain' and 'Nori-chan Nabe Sticker.'

・Order Period: July 23 (Thu) to July 28 (Tue)

・Reception Hours: 10:00–17:30 daily (until 16:30 on the final day)

※Separate shipping fees apply

※Delivery may take up to one month

D-CAN Hand-Painted Miniature Sign Live Demonstration Sale

Sign artist Mr. Kanazawa will visit and sell retro Showa-style hand-painted signs, showcasing their unique charm.

・Period: July 24 (Fri) to July 26 (Sun)

・Reception Hours: 10:00–19:00 daily (until 18:00 on the final day)

'Bus Goods Fair' Activities

Riding Experience: Door Open/Close and Stop Button (switch operation and sound only)

Enjoy pressing the stop button and operating the door switch.

Photo Corner (children's uniforms provided)

Take photos with face-in panels of 'Tokyu Bus' or inside the 'Mini Bus' of 'Yokohama City Transportation Bureau.' Hats and uniforms for children are provided.

Character Appearances

'Nori-chan' (Tokyu Bus), 'Enje' (Seibu Bus), and 'Kanamin' (Kanagawa Chuo Kotsu) will appear at the venue.

・Schedule: July 25 (Sat) 'Nori-chan' and 'Enje'; July 26 (Sun) 'Nori-chan' and 'Kanamin' (appearances at 13:00 and 15:00 daily, each lasting about 15 minutes)

▲Tokyu Bus 'Nori-chan'▲ Seibu Bus 'Enje' ▲Kanagawa Chuo Kotsu 'Kanamin'

Bus Fishing

Catch a toy bus and exchange it for a prize.

・Dates: July 25 (Sat) and July 26 (Sun), 10:00–16:00

・Fee: 300 yen

※Ends when prizes run out

Color to Create Your Own Original Goods

Color balloons or acrylic stands to create your own original goods.

・Period: July 23 (Thu) to July 28 (Tue)

Daily sessions: 10:00–11:30, 13:00–16:30 (until 16:00 on the final day)

・Fee: Balloon 330 yen, Acrylic Stand 550 yen

・Capacity: Balloon—first 30 per day, Acrylic Stand—first 5 per day

Create a One-of-a--Kind Badge

Make a badge using coloring sheets of Nori-chan or illustrations of bus stop signs.

・Period: July 24 (Fri) to July 27 (Mon)

Daily sessions: 10:00–11:30, 13:00–14:00

・Fee: 330 yen

・Capacity: First 50 per day

Nori-chan Stamp Rally

Collect all three Nori-chan stamps placed around the store to participate in a 'candy grab game.'

[Stamp Card Distribution]

・Period: 10:00–17:00 daily (until 15:00 on the final day)

・Location: Tamaplaza