Tokyu Department Store's Shibuya Food Area with Approximately 240 Shops Launches "Early Summer Gourmet" in Response to Golden Week Souvenir Demand. Introducing Noteworthy Gourmet Information Including Early Summer Color Sweets, "Shibuya=428 Yen" Trial Products, and Hachiko Limited Designs.

Special LP: https://www.tokyu-dept.co.jp/tokyufoodshow/gw_foodevent/index.html Tokyu Department Store Co., Ltd. (Shibuya-ku, Tokyo / President and Representative Director Mitsuhiro Inaba) operates the food area "SHIBUYA FOOD ISLANDS" (4 locations, 8 floors, approximately 240 shops, total area approximately 10,000㎡) *1 around Shibuya Station. In conjunction with Golden Week, each location will showcase early summer delicacies from its unique perspective. Shibuya Tokyu Food Show, celebrating its 26th anniversary, will hold "Foodshow Special Weeks" (April 23rd (Thu) - May 6th (Wed, holiday)) with two major themes: "Green Color Sweets" focusing on matcha, and "Yellow Color Sweets" featuring citrus fruits like lemon and orange. Tokyu Food Show Edge will host the "428 (Shibuya) Food Fair," offering limited gourmet items at uniform prices ranging from trial 428 yen to reward 4,280 yen (April 28th (Tue) - May 13th (Wed)). Tokyu Norangai will propose new standard souvenirs from long-established famous stores. This press release introduces carefully selected "highlight products" recommended by buyers from each location. *1 Shibuya Tokyu Food Show, Tokyu Food Show Edge, Tokyu Norangai, THE WINE by TOKYU DEPARTMENT STORE Background of the Project Golden Week is a season for returning home and leisure travel, and also a period when demand for souvenirs and gifts rapidly increases. In the Shibuya food area operated by Tokyu Department Store, there is a growing trend in demand for fresh sweets such as cakes and anmitsu as souvenirs for relatives and destinations during Golden Week. For souvenirs during the holidays, individually packaged and long-lasting baked goods and jellies that can be transported at room temperature remain consistently popular. Shibuya Tokyu Food Show, celebrating its 26th anniversary, is planning "Foodshow Special Weeks" as "Delicious! Only Now! A Special Two Weeks" to express gratitude for daily support. The campaign will focus on visuals to convey the four seasons and seasonal tastes through the colors yellow and green, aiming to be enjoyed by international customers as well. Tokyu Food Show Edge will expand the keyword Shibuya=428, familiar from the "428 (Shibuya) Day" held on the 28th of every month, across the entire fair. Each location will simultaneously launch unique early summer fairs. Shibuya Tokyu Food Show "Foodshow Special Weeks" Period: April 23rd (Thu) - May 6th (Wed, holiday) Venue: Shibuya Tokyu Food Show (Shibuya Mark City 1F, B1F / Shibuchika) ◆Theme ① "Green Color Sweets" adorned with fresh greenery Matcha, melon, kiwi, zunda, pistachio. Sweets adorned with "green" reflecting the season of fresh greenery gather at Shibuya Tokyu Food Show. Here are some carefully selected sweets that can only be bought at Shibuya Tokyu Food Show. Matcha jelly with rich aroma, chewy warabi mochi, and topped with tsubu-an (sweet red bean paste) Warabi Mochi Matcha Jelly 1 piece 648 yen Gluten-free matcha financier made with kudzu flour and rice flour Matcha Financier 6 pieces 3,200 yen A refreshing matcha amazake (sweet sake) with koji, perfect for this season, and a set of popular baked goods Kijitora Early Summer Recommended Set 1 set of 3 pieces 1,512 yen ◆Theme ② Refreshing and invigorating "Yellow Color Sweets" Lemon, orange, and other citrus-flavored sweets that enhance the early summer mood are picked up. An elegant canelé with the aroma of black tea and the refreshing taste of lemon overlapping Lemon Tea Canelé 1 piece 350 yen Two types of butter sandwiches: "Lemon" with grated lemon, and "Chocolate" with orange brandy aroma [Citrus] Gift Box 『Luxury』Butter Sandwich 3 pieces 1,511 yen A special pound cake kneaded with rich orange slices and layered with blueberry jam Blueberry Orange Pound Cake 1 piece 3,780 yen * In addition, approximately 40 sweets shops will be exhibiting at Shibuya Tokyu Food Show, and a variety of products with "green" and "yellow" themes will be available during the exhibition period. * In addition to these two themes, various other projects such as 1,090 yen bento boxes and Golden Week SALE will be held simultaneously. For details, please check the special page (https://www.tokyu-dept.co.jp/shibuya_foodshow/foodshow_specialweeks2026/index.html). ◆Limited-time Pop-up Store ・First appearance at Shibuya Tokyu Food Show

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Tokyu Department Store is launching an "Early Summer Gourmet" fair across approximately 240 shops in its Shibuya food area, "SHIBUYA FOOD ISLANDS," to meet Golden Week souvenir demand. The event features limited-edition sweets themed around "Green Color Sweets" and "Yellow Color Sweets," as well as trial products starting from 428 yen.

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Tokyu Department Store is launching an "Early Summer Gourmet" fair across approximately 240 shops in its Shibuya food area, "SHIBUYA FOOD ISLANDS," to meet Golden Week souvenir demand. The event features limited-edition sweets themed around "Green Color Sweets" and "Yellow Color Sweets," as well as trial products starting from 428 yen.

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PR Times: https://prtimes.jp/main/html/rd/p/000000131.000020722.html | April 24, 2026

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