Tokyu's Subscription Accommodation Service 'Tsugitsugi' and At Home's Town Walking Content App 'Hizakurige' Form Business Alliance

Tokyu Corporation (hereinafter, Tokyu) and At Home Co., Ltd. (hereinafter, At Home) concluded a business alliance agreement (hereinafter, this alliance) on May 13, 2026 (Wednesday) regarding Tokyu's subscription accommodation service 'Tsugitsugi' and At Home's town walking content app 'Hizakurige'. Through this alliance, both companies aim to connect town walking experiences with accommodation, leveraging their efforts in creating connections with local communities. Starting today, a system will be launched allowing points 'Mon' earned in 'Hizakurige' to be exchanged for 'Tsugitsugi' accommodation points.

● About 'Tsugitsugi'

'Tsugitsugi' is a subscription accommodation service provided by Tokyu, where users purchase accommodation points monthly and can freely choose to stay at over 450 (as of May 13, 2026) affiliated hotels nationwide. It offers three plans (2 nights, 5 nights, 14 nights), and a significant feature is that one companion can stay for free in all plans, making it ideal for couples, parents and children, or friends to stay together.

● About 'Hizakurige'

'Hizakurige' is a free app provided by At Home with the concept of 'Turning ordinary roads into entertainment.' Users can exchange 'Mon' points earned through town walking and app usage for various products. It also features 'Original Magazines' introducing unique history and local culture, and GPS-linked 'Audio Guides' that allow users to learn about local stories, offering content to enjoy town walking. It is a service that promotes communication between regions and users, and among users themselves.

● About this Alliance

Through this alliance, users will be able to exchange 'Mon' points within 'Hizakurige' for 'Tsugitsugi' accommodation points. The exchange rate is 500 Mon = 1 'Tsugitsugi' accommodation point, and 10 'Tsugitsugi' accommodation points allow for one night's stay. The target route is the 'Tokaido Gojusan-tsugi' route within 'Hizakurige'. In the future, the routes where accumulated 'Mon' can be exchanged for 'Tsugitsugi' accommodation points will be expanded sequentially. By connecting the town walking experience created by 'Hizakurige' with the regional stay system provided by 'Tsugitsugi', the aim is to broaden a new way of traveling where people walk out into the town from their accommodation, enjoy learning about the local history, culture, and encounters with people, and want to stay again. This will create a flow that leads to re-visits, promoting regional circulation, enhancing stay value, and creating opportunities for re-visits.

Furthermore, to commemorate the start of this alliance, a limited-time campaign will be held from May 13, 2026 (Wednesday) to December 31, 2026 (Thursday), offering a preferential exchange rate of 300 Mon = 1 'Tsugitsugi' accommodation point.

In recent years, with the recovery of tourism demand, many tourist destinations have regained their vibrancy. However, challenges remain, such as travel styles limited to short visits and concentration in specific areas. In this context, there is a demand for a way of traveling that allows for a deeper understanding and enjoyment of regions by combining the experience of walking and discovering local attractions with the experience of staying and residing in the region.

Tokyu has positioned 'community development' through transportation, real estate, and lifestyle services as the foundation of its business, promoting initiatives to create human flow in regions. At Home, based on its real estate information services, is developing initiatives to create connections with local communities and co-create with them. By initiating this alliance, which connects town walking experiences with accommodation, leveraging both companies' efforts in creating connections with local communities, it aims to connect the discovery of regional attractions through town walking with the stay experience through accommodation, thereby promoting continuous relationship building with regions. Moving forward, through the creation of new regional experiences combining town walking and accommodation, both companies will promote initiatives that lead to increased visits to regions, expansion of related populations, and regional revitalization.

Circulation image of regional travel connecting town walking and accommodation through this alliance.

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1. Details of this Alliance

Background

In recent years, with the recovery of tourism demand, many tourist destinations have regained their vibrancy. However, there has also been a trend of people concentrating in specific tourist spots and travel styles limited to short visits. In this context, to enjoy a region more deeply, it is important to combine the experience of discovering attractions while walking through the region with the experience of staying in that region.

'Hizakurige' is a service with the concept of 'Turning ordinary roads into entertainment,' allowing users to enjoy the history, culture, and encounters with people in a town while walking through it. By walking through the town, it provides an experience of touching upon the daily life and charm of the region, not just tourist spots.

'Tsugitsugi' is a subscription accommodation service that allows users to choose accommodation freely from facilities nationwide according to their convenience and mood of the day, and stay freely. By providing opportunities to stay in a region, it extends the duration of stays at travel destinations and deepens connections with the region.