Opening the Child and Child-Rearing Support Portal Site "Tokyu Kodomotto"!
Tokyu Corporation has launched "Tokyu Kodomotto," a comprehensive portal site and official Instagram account aimed at enhancing the quality of life for children and child-rearing households along the Tokyu Line. This initiative, part of the "Tokyu Scrum Project," offers centralized information on events, services, and lifestyle topics, and introduces the new official character, "Motto-chan."
📋 Article Processing Timeline
- 📰 Published: April 15, 2026 at 23:00
- 🔍 Collected: April 15, 2026 at 14:31
- 🤖 AI Analyzed: April 15, 2026 at 20:40 (6h 9m after Collected)
Our company has opened the child and child-rearing support portal site "Tokyu Kodomotto" (hereinafter referred to as "this site") on April 15, 2026 (Wednesday), with the aim of improving the quality of life for children and child-rearing households along the Tokyu Line.
This site is launched as part of the "Tokyu Scrum Project for Child-Rearing and Student Support," which our company launched in February 2025. It is a portal site where you can "find the information you want to know," by clearly aggregating and disseminating information about various initiatives by our group to support children and child-rearing households along the Tokyu Line. An official Instagram account was also opened on the same day.
To coincide with the opening of this site, "Motto-chan" has also been created as the official character for child and child-rearing support within our group. "Motto" (meaning "more") was named with the desire to "further support children's growth" and "make daily life with children more enjoyable," and embodies our company's message: "We want to increase what we can do 'more,' and be a presence that supports child-rearing throughout the entire town."
This site and the official Instagram will sequentially release content such as information on children's events along the line, introductions to services for children, information on daily life and outings, and an introduction to the official character "Motto-chan."
Our company will continue to leverage the diverse know-how and assets within our group to promote support for children and child-rearing households in various scenes such as "transportation use," "learning," "outings," "living," and "culture/experiences," aiming to create a more livable line through information dissemination on this site and the official Instagram.
Child and Child-Rearing Support Portal Site "Tokyu Kodomotto" URL https://www.tokyu.co.jp/special/kodomotto/
Official Instagram https://www.instagram.com/tokyu_kodomotto/
[Appendix]
■ Child and Child-Rearing Support Portal Site "Tokyu Kodomotto"
"Tokyu Kodomotto" is our group's child and child-rearing support portal site, born from the sentiment of "To a town where children can grow up freely, and where child-rearing can be done vibrantly."
It will clearly consolidate various initiatives by our group to support children and child-rearing households and disseminate information as a place where these households can encounter "information they want to know now."
The following content is scheduled for sequential release on this site and the official Instagram.
(1) Information on children's events along the line
Events held at our group's facilities and in areas along the line, etc.
(2) Introduction to services for children
Initiatives that contribute to the growth and learning along the line, such as extracurricular lessons, school programs, and children's services offered at facilities.
(3) Information on daily life and outings
Information useful for child-rearing households' outings and daily lives, such as introductions to parks along the line, town walking articles, and content featuring local attractions.
(4) Introduction to "Tokyu Kodomotto"'s official character "Motto-chan"
■ "Tokyu Kodomotto" Official Character "Motto-chan"
"Motto-chan" is the official character born as a symbol of our group's child-rearing support initiatives. It appears at events along the Tokyu Line and conveys everyday relatable situations through manga. As a "partner" that grows together with children, those raising children, and the town, it helps to expand the "more can be done!" and "more fun!" in daily life. Meeting many people, it is nurturing dreams for the future, wondering what it will become when it grows up... Let's meet in town, and within "Tokyu Kodomotto"!
(1) Name
Motto-chan
"Motto" was named with the desire to "further support children's growth" and "make daily life with children more enjoyable." The name also carries the message of "increasing what we can do 'more,' and being a presence that supports child-rearing throughout the entire town."
(2) Charm Points
・Curious, wide-open eyes
・Fringe that stands up curly like an antenna
(3) Hobbies
・Going to new places and finding exciting experiences
・Trying various "firsts"
・Loves playing with friends
■ Tokyu Scrum Project for Child-Rearing and Student Support
An initiative that strengthens and collaborates on child-rearing related facilities and services, leveraging our group's diverse know-how and assets, to achieve service improvements and financial support for child-rearing households and students along the Tokyu Line. By promoting support for child-rearing households and students in various scenes such as "transportation use," "learning," "outings," "living," and "culture/experiences," we aim to realize a more livable line.
Homepage: https://www.tokyu.co.jp/kodomoscrum/
End of report
This site is launched as part of the "Tokyu Scrum Project for Child-Rearing and Student Support," which our company launched in February 2025. It is a portal site where you can "find the information you want to know," by clearly aggregating and disseminating information about various initiatives by our group to support children and child-rearing households along the Tokyu Line. An official Instagram account was also opened on the same day.
To coincide with the opening of this site, "Motto-chan" has also been created as the official character for child and child-rearing support within our group. "Motto" (meaning "more") was named with the desire to "further support children's growth" and "make daily life with children more enjoyable," and embodies our company's message: "We want to increase what we can do 'more,' and be a presence that supports child-rearing throughout the entire town."
This site and the official Instagram will sequentially release content such as information on children's events along the line, introductions to services for children, information on daily life and outings, and an introduction to the official character "Motto-chan."
Our company will continue to leverage the diverse know-how and assets within our group to promote support for children and child-rearing households in various scenes such as "transportation use," "learning," "outings," "living," and "culture/experiences," aiming to create a more livable line through information dissemination on this site and the official Instagram.
Child and Child-Rearing Support Portal Site "Tokyu Kodomotto" URL https://www.tokyu.co.jp/special/kodomotto/
Official Instagram https://www.instagram.com/tokyu_kodomotto/
[Appendix]
■ Child and Child-Rearing Support Portal Site "Tokyu Kodomotto"
"Tokyu Kodomotto" is our group's child and child-rearing support portal site, born from the sentiment of "To a town where children can grow up freely, and where child-rearing can be done vibrantly."
It will clearly consolidate various initiatives by our group to support children and child-rearing households and disseminate information as a place where these households can encounter "information they want to know now."
The following content is scheduled for sequential release on this site and the official Instagram.
(1) Information on children's events along the line
Events held at our group's facilities and in areas along the line, etc.
(2) Introduction to services for children
Initiatives that contribute to the growth and learning along the line, such as extracurricular lessons, school programs, and children's services offered at facilities.
(3) Information on daily life and outings
Information useful for child-rearing households' outings and daily lives, such as introductions to parks along the line, town walking articles, and content featuring local attractions.
(4) Introduction to "Tokyu Kodomotto"'s official character "Motto-chan"
■ "Tokyu Kodomotto" Official Character "Motto-chan"
"Motto-chan" is the official character born as a symbol of our group's child-rearing support initiatives. It appears at events along the Tokyu Line and conveys everyday relatable situations through manga. As a "partner" that grows together with children, those raising children, and the town, it helps to expand the "more can be done!" and "more fun!" in daily life. Meeting many people, it is nurturing dreams for the future, wondering what it will become when it grows up... Let's meet in town, and within "Tokyu Kodomotto"!
(1) Name
Motto-chan
"Motto" was named with the desire to "further support children's growth" and "make daily life with children more enjoyable." The name also carries the message of "increasing what we can do 'more,' and being a presence that supports child-rearing throughout the entire town."
(2) Charm Points
・Curious, wide-open eyes
・Fringe that stands up curly like an antenna
(3) Hobbies
・Going to new places and finding exciting experiences
・Trying various "firsts"
・Loves playing with friends
■ Tokyu Scrum Project for Child-Rearing and Student Support
An initiative that strengthens and collaborates on child-rearing related facilities and services, leveraging our group's diverse know-how and assets, to achieve service improvements and financial support for child-rearing households and students along the Tokyu Line. By promoting support for child-rearing households and students in various scenes such as "transportation use," "learning," "outings," "living," and "culture/experiences," we aim to realize a more livable line.
Homepage: https://www.tokyu.co.jp/kodomoscrum/
End of report