"Tsukurite," a Platform for Building Local Communities, Launches Full-Scale Operation with an Agreement with Setagaya Ward

Our company has concluded an agreement with Setagaya Ward (hereinafter, the Ward) regarding the Web platform for building local communities, "Tsukurite" (hereinafter, this service), and will commence full-scale business development in the Ward from Wednesday, April 1, 2026.

This service is a Web platform that connects organizers, who plan the creation of "fun things" and the resolution of "problems" in the community, with participants, who discover activities based on their own interests, participate, and get involved as peers. The results of a demonstration experiment conducted in the Ward since May 2025 have been recognized, and the service has been officially adopted in the Ward as a mechanism to support the sustainable creation of local charm, and will be operated continuously.

Moving forward, by having the private sector and government collaborate, leveraging each other's strengths, we aim to solve issues such as the difficulty of finding opportunities to participate in local activities and the shortage of local leaders. We will also support the "participation and collaboration"-based city planning advocated by the Ward and promote a "resident-participation-based mutual support system" where everyone can be autonomously involved in city planning.

In the demonstration experiments to date, a total of approximately 700 people participated in local activities by the end of February 2026. In a survey of members conducted at the end of November 2025, about a quarter of the participants were repeaters, and participants from outside the ward accounted for just under 30%, showing a trend of participation from outside the ward and outside the region. Participants spanned a wide range of ages and genders, including young people, and high satisfaction was obtained from both organizers and participants, demonstrating the effectiveness of this service as a platform for nurturing local leaders. Furthermore, by collaborating with the private and public sectors, we saw participation from segments of the population that previously had low interest in local activities, confirming new possibilities for public-private partnerships to broaden the base of potential local leaders.

In line with this full-scale implementation, the service will sequentially launch new features and initiatives from April. Specifically, we will improve usability by revamping the UI/UX and update the specifications to be compatible with use in multiple municipalities. We will also enable online recruitment of organizers such as groups conducting local activities, and create a new organizer introduction page to deliver activity details to local fans. In addition to the currently operated Instagram, we will newly launch an official LINE account to disseminate information about local activities more widely and encourage participation.

In the future, we aim to expand beyond matching "people" such as volunteers to a function that can comprehensively match all resources necessary for local activities, such as places, goods, and funds. This will allow us to go beyond simply solving the "labor shortage" and provide support to improve the execution capabilities of local activities. We will also accelerate expansion to municipalities nationwide that have ties to the Tokyu Line and our company, aiming to build a model for creating a "relationship population" that connects urban and rural areas, such as by having residents along the line participate in rural activities. We will strive for this service to become a role model for public-private partnerships and a foundation that supports the sustainable creation of local charm nationwide.

**[Attachment]**

**■ About "Tsukurite," the Platform for Building Local Communities**

**1. Overview:**
"Tsukurite" is a Web platform for building local communities. It is an online co-creation space that seamlessly connects organizers who launch projects in the town with participants who join experiences based on their interests, creating "fun things" and solving "problems" together. Organizers can register events on the website that involve a little help or are fun to participate in, and participants can easily find and apply for them. Participants can easily search for activities that suit their interests and lifestyles and apply with a single click. Organizers can also gather members from inside and outside the region to support their activities.

Full-scale introduction area: Setagaya Ward, Tokyo
Future expansion areas: Scheduled for sequential expansion to municipalities nationwide with ties to our company.

*The official website is scheduled to be renewed and released in May.

**2. Envisioned Future:**
The future society that "Tsukurite" aims for is one where residents can autonomously realize the future of the community they desire. People engage with the community on multiple levels, create their own fun, and solve local issues with their peers. This service is provided as the first step toward realizing that vision.

**3. Concept:**
(Image reference)

**■ Results of the Demonstration Experiment in Setagaya Ward**

Period: May 26, 2025 - March 31, 2026

Main Results:
- Total number of participants in local activities: 716 people
- Participation from outside the ward (relationship population): Approx. 24%
- Repeater ratio: Approx. 27%
- Participation from a wide range of ages and genders
- NPS (Net Promoter Score): +29

*Data from May 26, 2025, to March 10, 2026

**[Survey Results (Conducted November 2025)]**

**- Attributes of Local Activity Participants (n=530)**
(Image reference)

**- Participant Feedback**
"I participated because I have an attachment to Setagaya, where I commuted for four years of university." (Female in her 20s, residing in Kanagawa Prefecture)
"There are few opportunities to connect with the community, so I'm grateful for initiatives like this." (Resident of Setagaya Ward in their 30s)

**- Organizer Feedback**
"The participants' enthusiasm is high, and we are grateful for their continued participation."
"Some people participated regularly even from far away."

**- NPS (Net Promoter Score) = +29 (n=112)**
(Calculation formula)
42% (Promoter percentage) - 13% (Detractor percentage)
To what extent would you like to be involved in activities to make Setagaya Ward better?
Answered on a 10-point scale from 0 to 10.

*About NPS (Net Promoter Score)
An index that quantifies "customer loyalty," such as the trust and affection customers have for a company, brand, product, or service. Customers are asked to rate on an 11-point scale from 0 to 10, and scores are classified as follows: Promoters (9-10), Passives (7-8), and Detractors (0-6). The NPS is calculated by subtracting the percentage of detractors from the percentage of promoters, and a higher value indicates a higher likelihood of leading to word-of-mouth and repeat business.

**- Results of Public-Private Partnership**
By having the private and public sectors work together, participation was seen from segments that previously had no involvement in local activities, indicating the potential to broaden the base of human resources who could become local leaders.
(Image reference)

**■ About Scheduled Feature Enhancements**

**1. UI/UX Revamp and Start of Multi-Municipality Support**
Based on feedback from the demonstration experiment, we will revamp the Web platform's UI/UX to make it easier to use. We will also update the specifications to be compatible with use in multiple municipalities. (Scheduled for May)

**2. Enhancement of Organizer-向け Features (Start of Organizer Application Acceptance, New Organizer Introduction Page)**
We will widely accept applications from organizers such as groups and individuals conducting local activities. Organizers can apply online, provided they adhere to the guidelines. The Tsukurite office will review the content and decide on publication, thereby creating an environment where participants can apply for activities with peace of mind. We will also create a new page to introduce organizers, providing an opportunity to deliver information such as the organizer's goals, activity content, and members to local fans. (Scheduled for May)

**3. Launch of Official LINE Account**
In addition to disseminating information via the currently operated Instagram, we will newly start operating an official Tsukurite LINE account. We will disseminate information about local activities more broadly and encourage participation in them. (Scheduled to start April 1)

**■ About Scheduled New Initiatives**
We aim to expand beyond matching "people" such as volunteers to a function that can comprehensively match all resources necessary for local activities, such as places, goods, and funds.
For example, through trials of various initiatives such as providing places that can be used for local activities, information on collecting necessary items for activities, and posting information on local activity fund-raising and grants, we will go beyond simply solving the "labor shortage" and provide support to improve the execution capabilities of local activities.

**■ About Future Municipal Expansion**
We will accelerate expansion to municipalities nationwide that have ties to the Tokyu Line and our company, and by building a system where residents along the line can participate in rural activities, we aim to create a "relationship population" that connects urban and rural areas. As the Ministry of Internal Affairs and Communications promotes the "Hometown Resident Registration System," our company, through "Tsukurite," will solve "rural issues" with "urban strengths" and complement "urban issues" with "rural strengths," realizing bidirectional customer referrals and functional supplementation. We will contribute to building a society where both urban and rural areas can support each other in a relationship of "mutual assistance."
(Image reference)

**■ Background of the Development of "Tsukurite," the Platform for Building Local Communities**
This service is developed and operated by our company's new business creation organization, the "Future Design Lab."

**1. What is the Future Design Lab?**
The Future Design Lab is Tokyu Corporation's new business creation organization. It operates on three pillars: "new business creation by employees," "open innovation," and "new domain exploration." "Tsukurite" was planned as part of the "new domain exploration" efforts. It aims to create new businesses that lead to the "construction of future lifestyles" with backcasting thinking, assuming future social issues.

**2. Development Background**
According to estimates by the Tokyu Research Institute, the population along the Tokyu Line, which has been increasing, is projected to peak between around 2025 and 2035 and then begin to decline. In conjunction with this population decline, the working-age population is also expected to decrease.
In such a period of population decline, new forms of affluence and new business models that do not rely solely on population growth and economic expansion are required.
In an era of population decline, there is a possibility that the surplus of regional services will expand due to shrinking administrative domains accompanying tax revenue decreases and the withdrawal of private companies from regions. Our company sees these social issues as opportunities for new business models.
Our company believed it was important to build a mutual support-type system that supports local activities in collaboration with private companies, government, and residents, and to play a role as the foundation supporting that system. Thus, we developed "Tsukurite," a service that creates involvement with the community through participation in local activities.

**3. Development Team**
Tokyu Corporation
Future Design Lab
DAO-style Urban Development Project Team
Kentaro Shimizu: Business concept, planning, development, project management
Yuya Sakai: Business development, marketing/sales, content planning, and other service growth strategy promotion
Taichi Nara: Discovery and creation of local activities and community formation support, and other promotion of local value creation

Project Partners
Little Park Inc. (CEO: Keishi Furusato): Accompaniment support for business planning and operation, municipal expansion support
CUUSOO SYSTEM Inc. (CEO: Keigo Yamamoto): Provision of membership site creation tools and system development
Setten-Labo Inc. (CEO: Keisuke Hirata): UI/UX design
Noe Teruya (Sole Proprietor): Design of websites, logos, posters, etc.