[First Landing in Japan] Korean Fashion Brand "YUJI" Holds POP-UP STORE at Daimaru Tokyo

Korean fashion brand YUJI is holding a POP-UP STORE in Tokyo, Japan, as the first step in its Asian market expansion. This event will be held from Wednesday, April 15, 2026, to Tuesday, May 12, 2026, on the 3rd floor of Daimaru Tokyo, marking the official start of the brand's development in the Japanese market. WONDERFUL WORLD Inc., which has extensive experience in supporting not only Japanese but also global brands in the fashion industry, is centrally and fully supporting YUJI's strategy and business development in the Japanese market. Additionally, TSG Inc., a partner company, is assisting with support for entering Japan from Korea and event operations. This POP-UP, held at Daimaru Tokyo, one of Japan's leading commercial hubs directly connected to Tokyo Station, symbolizes YUJI's full-scale entry into the Japanese market.

Korean fashion brand "YUJI" attracting attention in Korea. YUJI is a Korean fashion brand characterized by simple yet sophisticated silhouettes and urban, modern designs. In recent years, Korean fashion has garnered global attention, and interest in Korean brands is rapidly increasing in Japan. YUJI is attracting attention as a next-generation Korean brand, blending the latest Korean trends with minimalist design.

"YUJI SHOW CASE" - First in Japan. This POP-UP STORE will be developed under the theme of "YUJI SHOW CASE" as a space where visitors can experience YUJI's brand concept. Inside the store, items from YUJI's Spring/Summer 2026 collection, including items unveiled for the first time in Japan and popular items, will be sold. Additionally, POP-UP STORE exclusive products and a lineup specially selected for the Japanese market are planned to be offered.

**Planned Items**