Launched by a Dog Training Specialty Store with 150k SNS Followers: Official IP Mascot 'Homepoo' Starts
Key facts
- Launched by a Dog Training Specialty Store with 150k SNS Followers: Official IP Mascot 'Homepoo' Starts
- TokyoDOGS has launched its official IP mascot, 'Homepoo,' to convey the joy of dog training. In addition to disseminating content via Instagram, it will play a role in promoting 'praise-based training' to society through future merchandise and collaborations with its training service.
- Source: PR Times
- Date: June 11, 2026
Direct answer
TokyoDOGS has launched its official IP mascot, 'Homepoo,' to convey the joy of dog training. In addition to disseminating content via Instagram, it will play a role in promoting 'praise-based training' to society through future merchandise and collaborations with its training service.
- Citation
- Launched by a Dog Training Specialty Store with 150k SNS Followers: Official IP Mascot 'Homepoo' Starts (June 11, 2026), PR Times
- Source
- PR Times
- Date
- June 11, 2026
TokyoDOGS has launched its official IP mascot, 'Homepoo,' to convey the joy of dog training. In addition to disseminating content via Instagram, it will play a role in promoting 'praise-based training' to society through future merchandise and collaborations with its training service.
📋 Article Processing Timeline
- 📰 Published: June 11, 2026 at 14:00
- 🔍 Collected: June 11, 2026 at 14:27 (27 min after Published)
- 🤖 AI Analyzed: June 11, 2026 at 14:37 (9 min after Collected)
TokyoDOGS has launched its official IP mascot, 'Homepoo,' with the goal of delivering the wonders of dog training in a fun and accessible way.
Homepoo is a character that conveys the importance of understanding a dog's feelings and the joy of praise-based training through the 'troublesome behaviors' encountered in daily life with dogs. The message it promotes is that 'training is not about strictly controlling a dog, but about communication for a happy life between human and dog.'
Through its official Instagram, 'Homepoo's Daily Life,' the mascot will focus on the following themes:
- The feelings behind a dog's 'troublesome' behavior
- The importance of praise-based training
- Correct communication methods with dogs
- Tips for owners to approach training with a positive mindset
In addition to Instagram content, TokyoDOGS plans to expand the joy of 'praise-based training' to society via both real-world and online channels, including LINE stickers, original merchandise planning, and event activations.
Homepoo is a character that conveys the importance of understanding a dog's feelings and the joy of praise-based training through the 'troublesome behaviors' encountered in daily life with dogs. The message it promotes is that 'training is not about strictly controlling a dog, but about communication for a happy life between human and dog.'
Through its official Instagram, 'Homepoo's Daily Life,' the mascot will focus on the following themes:
- The feelings behind a dog's 'troublesome' behavior
- The importance of praise-based training
- Correct communication methods with dogs
- Tips for owners to approach training with a positive mindset
In addition to Instagram content, TokyoDOGS plans to expand the joy of 'praise-based training' to society via both real-world and online channels, including LINE stickers, original merchandise planning, and event activations.
FAQ
What is Homepoo?
It is TokyoDOGS' official mascot designed to promote the fun of positive, praise-based training and understanding dog behavior.
What themes does it cover?
It covers understanding the motives behind 'troublesome' behaviors and how to communicate correctly with dogs.
Where can I find it?
You can follow information on the official Instagram, 'Homepoo's Daily Life'.