"Through Dogs, Make People Happy." Tokyo DOGS Aims to Create a Society Where Dogs and Humans Can Live Together for Life by Improving 'Dog Training Literacy' to Achieve Zero Abandonment and Euthanasia.

Our company endorses April Dream, a project that aims to make April 1st a day for companies to announce their dreams. This press release is the dream of "Tokyo DOGS Co., Ltd." Tokyo DOGS Co., Ltd. (Headquarters: Koshigaya City, Saitama Prefecture; Representative: Yujin Matsuo) is committed to addressing serious social issues surrounding pets, such as euthanasia and abandonment, under the unwavering belief of "Making people happy through dogs," and strives for their fundamental resolution. Background to Realizing the Dream The existence of dogs provides us humans with unconditional love and healing, enriching our lives immeasurably. Our fundamental wish is precisely "to make people happy through dogs." However, behind what should be a wonderful life with dogs, there is a heartbreaking reality. Many owners struggle with issues like leash pulling, biting, and excessive barking, losing confidence due to stress when things don't go as planned. In the worst cases, lives are still being subjected to "abandonment" or "euthanasia." Why do people give up lives they once loved and welcomed? For over 15 years, Tokyo DOGS has worked with more than 10,000 dogs. What we keenly realized is that it's not a lack of love from owners, but rather a societal lack of "dog training literacy" (correct understanding of dogs as animals and knowledge of how to interact with them) that creates these sad misunderstandings. With correct knowledge and "positive reinforcement training," what are called behavioral problems can be prevented and improved. A deep bond is always formed between dogs and humans, allowing them to regain countless joys in their daily lives. Therefore, we want to protect lives through education. We want to support everyone who lives with their beloved dogs. Our dream is: "To become the company that makes dogs happiest in Japan! To raise 'dog training literacy' nationwide and realize a society where all dogs and humans can live together with smiles for life, free from abandonment and euthanasia!" Tokyo DOGS' Initiatives Tokyo DOGS' "training classes" and "dog kindergarten" are not merely places to make dogs obey. They are educational venues where professional dog trainers resolve the "anxiety" and "unknowns" that can lead to abandonment, through unique "positive reinforcement training," thereby enhancing the owners' own "dog training literacy." By learning manners and social skills happily with their dog friends, and by owners themselves learning "the correct way to communicate with their beloved dogs," both can build a relationship of mutual trust without stress. Tokyo DOGS' "Dog Kindergarten" is an event where puppies can happily learn essential things for raising them during the most crucial period of socialization, gaining "fundamental knowledge" from experienced professionals. Instead of worrying after behavioral problems arise, it's about acquiring correct knowledge and a "positive" approach from an early stage. This is the most certain first step to prevent future abandonment and "find happiness through dogs." It also functions as a warm community space for owners raising dogs of the same age, preventing isolation in pet parenting. We believe that by empathizing with the many anxieties of living with dogs and spreading correct knowledge (literacy) throughout society, these daily efforts will one day lead to the realization of a society where all lives are loved until the very end, and dogs and humans can truly smile together. We pray that "life with dogs" across Japan will be filled with love and color. *"April Dream" is a project by PR TIMES where companies announce their dreams they wish to achieve on April 1st. We are seriously aiming to realize this dream. [About Tokyo DOGS] Company Profile Company Name: Tokyo DOGS Co., Ltd. Representative Director: Yujin Matsuo Head Office Location: 1-298 Senryu-cho, Koshigaya City, Saitama Prefecture TEL: 048-919-2958 MAIL: info@tokyo-dogs.com Business Activities: Dog training classes / Dog kindergarten / Pet hotel / Merchandise sales / Event management / Educational business Official Website: https://tokyo-dogs.com/ Instagram: https://www.instagram.com/tokyo__dogs/ YouTube: https://www.youtube.com/@tokyodogs