Potato Chips Turned into Dressing!? TV Commercial Featuring Kenta Hoi Playing Four Roles Begins Airing in the Tokyo-Nagoya-Osaka Area from Mid-April

■ A potato chip-flavored dressing that feels like it should exist every day, but didn't exist anywhere
[Image: Consommé Potato Chip flavor and Nori-Shio Potato Chip flavor]
The flavor of snack foods that children love, transformed directly into a dressing. Even children who won't budge when told "eat your vegetables" will reach for the "addictive taste" of consommé potato chips and nori-shio potato chips—this is an unprecedented dressing born from such an idea.
The sheer "strangeness" of wondering, "Will a potato chip-flavored dressing actually sell?" is exactly what will make housewives in their 30s and 40s stop in front of the shelves and naturally spark topic diffusion on social media.

■ Recommended Usage
"Consommé Potato Chip flavor" and "Nori-Shio Potato Chip flavor" can be used not only as dressings but also for your everyday cooking.
On the official Tokushima Sangyo Instagram, recipes using these products are published every week.

[Image: 20% Motivation, 120% Deliciousness! Consommé Milk Risotto]
Consommé Milk Risotto
[Ingredients]
Cheese 50g
A
Cold rice 150g
Milk 170ml
Bacon 3 slices
Shimeji mushrooms 1/4 pack
Slightly Strange Dressing Consommé Potato Chip flavor 2 tablespoons
B
Black pepper a little
Parsley a little

[How to make]
① Put A in a frying pan and bring to a boil while stirring.
② Add cheese, and once it starts to melt, serve on a plate and sprinkle B for the finishing touch.
Difficulty: Beginner | Cooking time: 5 minutes

[Image: Seconds are a must! Nori-Shio Pote-Chicken that feels like a snack]
Nori-Shio Pote-Chicken
[Ingredients]
Chicken breast 2 pieces
Oil appropriate amount
A
Slightly Strange Dressing Nori-Shio Potato Chip flavor 2 tablespoons
Mayonnaise 1 tablespoon
B
Salt a little
Potato starch 1 tablespoon
Flour 1 tablespoon

[How to make]
① Cut the chicken breast into chunks and put them in a plastic bag.
② Add A and mix, then add B and mix again.
③ Deep-fry until crisp in 170°C oil.
Difficulty: Beginner | Cooking time: 15 minutes

■ Kenta Hoi single-handedly plays a dad, mom, high school girl, and child
[Image: A slightly strange family]
The commercial's concept is "A slightly strange family and a slightly strange dressing."
The familiar Kenta Hoi enthusiastically plays four roles all by himself: a dad, mom, high school girl, and child. A "slightly strange family" that seems like they could be anywhere but exists nowhere unfolds around the dining table, completing an addictive video that makes you look twice.
It's funny, looks delicious, and makes you want to watch it again. Such a commercial is scheduled to be broadcast in the Tokyo-Nagoya-Osaka area from April 12 to April 26.
The main commercial and making-of video will also be released on YouTube. The previous commercial video exceeded 300,000 views in just 10 months after its release, and it is designed to continue spreading continuously online while expanding awareness through television broadcasts.
▼ Click here for the commercial video (Commercial released in advance)
https://youtu.be/LV61xPUMoY0

[Image: Enthusiastic performance of four roles recreating the product's worldview]

■ Product Specifications
Product name: Slightly Strange Dressing Consommé Potato Chip flavor 190ml
JAN: 4904913710840
ITF: 14904913710847
Suggested retail price: 250 yen (excluding tax)

Product name: Slightly Strange Dressing Nori-Shio Potato Chip flavor 190ml
JAN: 4904913710857
ITF: 14904913710854
Suggested retail price: 250 yen (excluding tax)

Size: Width 55 x Depth 55 x Height 170mm
Shelf life: 8 months
Release date: March 1, 2026

■ Corporate Information
We are a food manufacturer that produces liquid seasonings, including our generous onion ponzu, and cup desserts.
Under the mission of "Delivering unprecedented flavors and memorable deliciousness," our purpose is to design food with new ideas and bring joy, deliciousness, and health to our customers.

Company Name: Tokushima Sangyo Co., Ltd.
Head Office: 3-1-2 Nagayoshideto, Hirano-ku, Osaka-shi, Osaka 547-0011
Representative Director: Akihiro Sonoki
Business Description: Manufacture of liquid seasonings and cup desserts
Established: December 1955
HP: https://www.toksan.jp
Online Store: https://store.toksan.jp
Official Instagram: https://www.instagram.com/toksan_official

For inquiries regarding this matter:
Tokushima Sangyo Co., Ltd. Public Relations: Kusaka TEL: 088-672-1191 MAIL: m-kusaka@toksan.jp