E-book Released 5/4/2026, 'Why Do We Blame Ourselves for Burning a Rolled Omelet? A Mindset Switch to Say YES to Yourself' Ranks No. 1 in 6 Amazon Categories
Tokitsukaze Publishing released a new e-book by mindfulness coach Coai on May 4, 2026. The book offers practical methods to overcome self-denial and ranked #1 in six Amazon categories shortly after release.
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Tokitsukaze Publishing Co., Ltd. (Headquarters: Osaka City, Osaka Prefecture, Representative Director: Kotomi Nakajima) published the latest book by Coai, who works as a mindfulness mental coach and meditation instructor, titled "Why Do We Blame Ourselves for Burning a Rolled Omelet? A Mindset Switch to Say YES to Yourself" on May 4, 2026.
We are pleased to announce that the book has ranked number one in six categories on Amazon.co.jp. (According to our own research on May 5, 2026)
▼Book Sales Page
URL: https://amzn.asia/d/01EQic3Q
Why Do We Blame Ourselves for Burning a Rolled Omelet? A Mindset Switch to Say YES to Yourself
[Ranked #1 in 6 categories in 2026]
(According to our own research on May 5, 2026)
★★★ #1 Bestseller in Common Sense/Manners
★★★ #1 Bestseller in Energy
★★★ #1 New Release in Psychiatry
★★★ #1 New Release in Common Sense/Manners
★★★ #1 New Release in Energy
★★★ #1 New Release in Science & Technology
Just by slightly burning a rolled omelet, we get depressed, thinking "I am useless because I can't do things properly."
After speaking harshly to our children, we whisper "I'm sorry" to their sleeping faces.
Every time we see the well-organized lives of other mothers, we blame ourselves, thinking "Compared to them, I am..."
Even though there is truly no need to blame ourselves so much, why do we become so strict with ourselves?
The reason is that many people live within a habit of thinking that constantly gives a "NO" to themselves.
The author, who has faced the concerns of many women as a mindfulness mental coach, calls this state the "NO mode."
When you enter the NO mode:
- You only notice what you haven't been able to do.
- Your thoughts spin around endlessly.
- You worry if you are being a nuisance to others.
- No matter how hard you try, you never feel satisfied.
- You don't feel like you are living your own life.
In this way, before we know it, we fall into a sensation of not fully living our own lives.
However, there is a way out of this.
That is to give a YES to yourself.
In this book, the author introduces the "mindset switch" she found while finding her own way out of a long maze of thoughts, along with mindfulness practices.
No special talent or strong will is required.
All that is needed is a slight shift in the direction of your awareness.
■Table of Contents
Introduction
Chapter 1: NO Mode ── A world where you wander into a maze of thoughts
Chapter 2: Snuggling up to the NO Mode ── Self-acceptance starts from "feeling safe"
Chapter 3: Sitting quietly and writing ── Two times to reconnect with yourself
Chapter 4: YES Mode ── It starts with trivial bodily sensations
Chapter 5: The switch is not outside ── The choice to absolutely never abandon yourself
Conclusion
■Publication Background
In today's modern society, overflowing with various information and values, the desire to "do things properly" and the awareness of "conforming to others" has become stronger, leading to an increase in people who are strict with themselves and find it difficult to live. As a result, many people end up losing their physical and mental balance.
This book explains in an easy-to-understand manner the method of giving a YES to yourself, born from the author's own experience as a mother of two and a working mindfulness mental coach/meditation instructor.
Designed with a structure that readers can understand intuitively, this book is easy to practice in daily life and will likely become a catalyst for brightening your life.
■Target Audience
- Those who feel they want to escape their current situation
- Those who are strict with themselves and find it difficult to live
- Those who want to elevate their lives further than now
- Those who want to try everything lightly and easily
- Those who want both themselves and the people around them to be happy
■Author's Comment
This book is a guide filled with hints on how to lighten your heart by noticing the thought habits of unconsciously denying yourself and the assumption of "how things should be."
Two types of modes exist in our hearts: the YES mode and the NO mode. Neither is good or bad; both are the precious "me." By staying close to yourself and picking up your true feelings, you can make peace with yourself, find the best buddy inside you, and make life easier to live. Then, I hope you will try to lightly challenge what you want to do with a "let's just give it a try" attitude.
I intend to continue creating places where various challenges can be made as the "Let's Give It a Try Project" and building a community through the physical experience of actually doing things.
I hope this book becomes like a medicine cabinet kept in your home, a key to lightening your heart just by randomly opening a page when you are worried.
We are pleased to announce that the book has ranked number one in six categories on Amazon.co.jp. (According to our own research on May 5, 2026)
▼Book Sales Page
URL: https://amzn.asia/d/01EQic3Q
Why Do We Blame Ourselves for Burning a Rolled Omelet? A Mindset Switch to Say YES to Yourself
[Ranked #1 in 6 categories in 2026]
(According to our own research on May 5, 2026)
★★★ #1 Bestseller in Common Sense/Manners
★★★ #1 Bestseller in Energy
★★★ #1 New Release in Psychiatry
★★★ #1 New Release in Common Sense/Manners
★★★ #1 New Release in Energy
★★★ #1 New Release in Science & Technology
Just by slightly burning a rolled omelet, we get depressed, thinking "I am useless because I can't do things properly."
After speaking harshly to our children, we whisper "I'm sorry" to their sleeping faces.
Every time we see the well-organized lives of other mothers, we blame ourselves, thinking "Compared to them, I am..."
Even though there is truly no need to blame ourselves so much, why do we become so strict with ourselves?
The reason is that many people live within a habit of thinking that constantly gives a "NO" to themselves.
The author, who has faced the concerns of many women as a mindfulness mental coach, calls this state the "NO mode."
When you enter the NO mode:
- You only notice what you haven't been able to do.
- Your thoughts spin around endlessly.
- You worry if you are being a nuisance to others.
- No matter how hard you try, you never feel satisfied.
- You don't feel like you are living your own life.
In this way, before we know it, we fall into a sensation of not fully living our own lives.
However, there is a way out of this.
That is to give a YES to yourself.
In this book, the author introduces the "mindset switch" she found while finding her own way out of a long maze of thoughts, along with mindfulness practices.
No special talent or strong will is required.
All that is needed is a slight shift in the direction of your awareness.
■Table of Contents
Introduction
Chapter 1: NO Mode ── A world where you wander into a maze of thoughts
Chapter 2: Snuggling up to the NO Mode ── Self-acceptance starts from "feeling safe"
Chapter 3: Sitting quietly and writing ── Two times to reconnect with yourself
Chapter 4: YES Mode ── It starts with trivial bodily sensations
Chapter 5: The switch is not outside ── The choice to absolutely never abandon yourself
Conclusion
■Publication Background
In today's modern society, overflowing with various information and values, the desire to "do things properly" and the awareness of "conforming to others" has become stronger, leading to an increase in people who are strict with themselves and find it difficult to live. As a result, many people end up losing their physical and mental balance.
This book explains in an easy-to-understand manner the method of giving a YES to yourself, born from the author's own experience as a mother of two and a working mindfulness mental coach/meditation instructor.
Designed with a structure that readers can understand intuitively, this book is easy to practice in daily life and will likely become a catalyst for brightening your life.
■Target Audience
- Those who feel they want to escape their current situation
- Those who are strict with themselves and find it difficult to live
- Those who want to elevate their lives further than now
- Those who want to try everything lightly and easily
- Those who want both themselves and the people around them to be happy
■Author's Comment
This book is a guide filled with hints on how to lighten your heart by noticing the thought habits of unconsciously denying yourself and the assumption of "how things should be."
Two types of modes exist in our hearts: the YES mode and the NO mode. Neither is good or bad; both are the precious "me." By staying close to yourself and picking up your true feelings, you can make peace with yourself, find the best buddy inside you, and make life easier to live. Then, I hope you will try to lightly challenge what you want to do with a "let's just give it a try" attitude.
I intend to continue creating places where various challenges can be made as the "Let's Give It a Try Project" and building a community through the physical experience of actually doing things.
I hope this book becomes like a medicine cabinet kept in your home, a key to lightening your heart just by randomly opening a page when you are worried.
FAQ
What is the book 'Why Do We Blame Ourselves for Burning a Rolled Omelet?' about?
It is a book explaining mindfulness practices to shift from a 'NO mode' of blaming oneself for minor daily failures to a 'YES mode' of self-acceptance.
Who is the author, Coai?
She is a mother of two, a mindfulness mental coach, and a meditation instructor who has helped many women struggling with self-esteem.
What benefits can readers expect from this book?
Readers can expect to let go of unconscious 'must-do' assumptions, lighten their hearts, and gain a sense of self-acceptance to live life more positively.