Sharing a New Charm of Hiroshima! 'Momiji Kaiju' Soft Vinyl Toy Project Launched

Key facts

  • Sharing a New Charm of Hiroshima! 'Momiji Kaiju' Soft Vinyl Toy Project Launched
  • TOI Inc. has launched a crowdfunding project on CAMPFIRE to create a soft vinyl toy of 'Momiji Kaiju,' reaching 66% of its goal in 3 days. It aims to become a new art-piece souvenir expressing Hiroshima's past and present.
  • Source: PR Times
  • Date: April 1, 2026

Direct answer

TOI Inc. has launched a crowdfunding project on CAMPFIRE to create a soft vinyl toy of 'Momiji Kaiju,' reaching 66% of its goal in 3 days. It aims to become a new art-piece souvenir expressing Hiroshima's past and present.

Citation
Sharing a New Charm of Hiroshima! 'Momiji Kaiju' Soft Vinyl Toy Project Launched (April 1, 2026), PR Times
Source
PR Times
Date
April 1, 2026
TOI Inc. has launched a crowdfunding project on CAMPFIRE to create a soft vinyl toy of 'Momiji Kaiju,' reaching 66% of its goal in 3 days. It aims to become a new art-piece souvenir expressing Hiroshima's past and present.
新製品NQ 72/100出典：PR Times

📋 Article Processing Timeline

  • 📰 Published: April 1, 2026 at 01:18
  • 🔍 Collected: April 1, 2026 at 01:06
  • 🤖 AI Analyzed: April 22, 2026 at 09:38 (512h 31m after Collected)
From March 27, 2026, TOI Inc. (Headquarters: Hiroshima Prefecture, CEO: Kawabata) launched the project "New Hiroshima Souvenir! 'Momiji Kaiju' Soft Vinyl Project" on CAMPFIRE, one of Japan's largest crowdfunding sites, and is currently seeking supporters. This project aims to produce an art toy expressing the "present and past" of Hiroshima and establish it as a new kind of souvenir. In about 3 days since the project started, the funding rate reached 66%. The deadline is May 5th.

[URL] https://camp-fire.jp/projects/919208/view

■ Project Background
For over 10 years, Kawabata has been involved in the development of renowned domestic and international home video game titles as a 3DCG artist. After moving to Hiroshima in 2021 and becoming an independent freelancer, he founded "TOI Inc." The company creates products under the theme: "Guiding you on a journey of new discoveries through art toys born from 'questions'."

In Hiroshima, the "peace" inherited as a lesson from the past coexists with the ordinary "peace" of the present. Therefore, we expressed the kaiju as a guardian deity that lives calmly in the present while carrying the layers of history. This project goes beyond the framework of a mere "souvenir" and aims to become an "art piece" that prompts reflection on Hiroshima's history.

FAQ

What is the name of the company that launched the 'Momiji Kaiju' Soft Vinyl Project and where is it headquartered?

TOI Inc. launched the 'Momiji Kaiju' Soft Vinyl Project and is headquartered in Hiroshima Prefecture, Japan.

When did TOI Inc. start the 'Momiji Kaiju' crowdfunding campaign on CAMPFIRE and what is the campaign's deadline?

TOI Inc. started the 'Momiji Kaiju' crowdfunding campaign on March 27, 2026, with a deadline of May 5, 2026.

What was the funding rate of the 'Momiji Kaiju' project three days after its launch on CAMPFIRE?

The funding rate of the 'Momiji Kaiju' project reached 66% within three days of its launch on CAMPFIRE.

Who is the CEO of TOI Inc. and what professional background does he have in the video game industry?

Kawabata is the CEO of TOI Inc. and has over 10 years of experience developing domestic and international home video game titles as a 3DCG artist.

What is the artistic and historical significance intended for the 'Momiji Kaiju' soft vinyl toy according to the project's theme?

The 'Momiji Kaiju' is designed as a guardian deity reflecting Hiroshima's layers of history, symbolizing both the city's inherited peace and its present-day tranquility.

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