TOHO Cinemas 'Anniversary Campaign' Announces Distribution of 2nd Design Theater Cards!

TOHO Cinemas Co., Ltd. is currently holding an 'Anniversary Campaign' until December 2026 at 15 select theaters celebrating milestones in five-year increments since their opening, to express gratitude to its customers. As part of this campaign, the second design of the 'Theater Card,' which is distributed exclusively at anniversary theaters on the 14th of each month, will be available starting Sunday, June 14. Additionally, candidates for a new flavor have been selected from ideas proposed by anniversary theater staff for the 'Popcorn New Flavor General Election.' A special 'Anniversary Theater Exclusive ICEE Plus & Color Change Cup Popcorn Set' will also be sold. = Anniversary Theaters (2026) = 5th Anniversary: Seven Park Amami 10th Anniversary: Sendai / Kashiwa 15th Anniversary: Kofu / Ueda 20th Anniversary: Yachiyo Midorigaoka / Morera Gifu / Namba / Kounan / Hamasen 25th Anniversary: Minami-Osawa / Oirase Shimoda / Akita / Higashiura 35th Anniversary: Shibuya = Campaign Details = Distribution of the 2nd design of collector's items available only at target theaters! ■ Theater Card Distribution [Anniversary Theater Exclusive] Limited quantities of 'Theater Cards' will be distributed to viewers on a first-come, first-served basis at anniversary theaters on the 14th of each month. On June 14 (Sun), July 14 (Tue), August 14 (Fri), and September 14 (Mon), cards featuring the 'theater lobby' design, which highlights the characteristics of the theater, will be distributed. What is a Theater Card? ┗ An original TOHO Cinemas card featuring photos, facility details, opening date, and the number of screens of each theater. It is prepared with a design featuring an anniversary logo indicating the number of years for each theater. Proposed by anniversary theater staff! New flavor candidates selected from 'flavors you want to try'! ■ Popcorn 'New Flavor' General Election Candidates for a new flavor of the popular popcorn at the concession stand have been decided. We ask you to vote for the flavor you 'want to try' from the four candidates. The flavor that takes first place will be sold at TOHO Cinemas nationwide (planned for this autumn/winter). The voting campaign is scheduled for this summer. Please look forward to further updates. [New Flavor Candidates (Voting Targets)] Plum / Yuzu Pepper / Red Pickled Ginger / Honey Mustard An 'Anniversary Set' to enjoy 'ICEE Plus', a 'Color Change Cup', and popcorn together is here! ■ '[Anniversary Theater Exclusive] ICEE Plus & Color Change Cup Popcorn Set' A special product combining the new 'ICEE Plus' series of the popular frozen drink 'ICEE', a 'Color Change Cup' that changes colors when cold, and popcorn will be available exclusively at anniversary theaters (planned for sale this summer). With gratitude for the past and the future... ■ Revival of TOHO Cinemas Day [Anniversary Theaters Only] *Ongoing since March 2026 For a limited time, the viewing fee will be 1,300 yen on the 14th of every month . *For general adults and university students only. In addition to this, we will gradually roll out various fun projects such as giveaway plans and advantageous campaigns. *The information contained in this release is current as of June 2026. It is subject to change without notice. Anniversary Special Page ▶ https://cp.cinecon.jp/tohocinemas-anniversary-2026/