Tohan to Launch 'The Apothecary Diaries' Bookstore Fair Across 47 Stores in Tokyo Metro Area
Tohan Corporation will hold a bookstore campaign starting May 22, linked to 'The Apothecary Diaries' original exhibition in Yokohama. Customers purchasing the novel series will receive exclusive cards and exhibition discount coupons, aiming to drive traffic to both retail stores and the event venue.
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- 📰 Published: May 22, 2026 at 19:00
- 🔍 Collected: May 22, 2026 at 10:31
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Tohan Corporation (Headquarters: Shinjuku, Tokyo; President: Hiroaki Kawakami) will launch a bookstore fair on May 22, 2026, in collaboration with the upcoming exhibition 'The Apothecary Diaries: Poisons, Medicines, Science, and Mystery.'
### Fair Details
- **Start Date:** May 22, 2026 (varies by store)
- **Participating Stores:** 47 bookstores primarily in the Tokyo metropolitan area.
- **Target Products:** 'The Apothecary Diaries' novel volumes 1 to 16.
### Purchase Incentives
1. **Cut-out Style Cards:** Featuring original novel illustrations of characters Maomao and Jinshi. One random card per purchase.
2. **Exhibition Discount Coupon:** A 300 yen OFF voucher for the Yokohama exhibition. Valid for same-day ticket purchases or merchandise purchases of 3,000 yen or more.
### Exhibition Information
- **Title:** The Apothecary Diaries Original Exhibition: Poisons, Medicines, Science, and Mystery
- **Dates:** June 5 (Fri) – June 21 (Sun), 2026
- **Venue:** Yokohama Red Brick Warehouse, Building 1, 2F
- **Organizer:** Tohan Corporation
This initiative aims to revitalize physical bookstores and support the exhibition's success by leveraging the massive popularity of the light novel series.
### Fair Details
- **Start Date:** May 22, 2026 (varies by store)
- **Participating Stores:** 47 bookstores primarily in the Tokyo metropolitan area.
- **Target Products:** 'The Apothecary Diaries' novel volumes 1 to 16.
### Purchase Incentives
1. **Cut-out Style Cards:** Featuring original novel illustrations of characters Maomao and Jinshi. One random card per purchase.
2. **Exhibition Discount Coupon:** A 300 yen OFF voucher for the Yokohama exhibition. Valid for same-day ticket purchases or merchandise purchases of 3,000 yen or more.
### Exhibition Information
- **Title:** The Apothecary Diaries Original Exhibition: Poisons, Medicines, Science, and Mystery
- **Dates:** June 5 (Fri) – June 21 (Sun), 2026
- **Venue:** Yokohama Red Brick Warehouse, Building 1, 2F
- **Organizer:** Tohan Corporation
This initiative aims to revitalize physical bookstores and support the exhibition's success by leveraging the massive popularity of the light novel series.
FAQ
『薬屋のひとりごと』書店フェアはいつから始まりますか？
2026年5月22日（金）から開始されます。ただし、開始時期や展開期間は各店舗によって異なります。
フェアのノベルティは何ですか？
「猫猫」と「壬氏」の2種類の切り絵風カード（対象商品1冊購入につきランダムで1点）と、原作展の300円割引券の2点です。
原作展の開催場所と期間を教えてください。
横浜赤レンガ倉庫 1号館 2Fにて、2026年6月5日（金）から6月21日（日）まで開催されます。
書店フェアで配布される割引券はどこで使えますか？
横浜赤レンガ倉庫で開催される原作展会場にて、当日券の購入、またはグッズを3,000円以上購入した際に使用可能です。
フェアの対象となる書籍は何ですか？
イマジカインフォス発行、主婦の友社発売の小説『薬屋のひとりごと』①～⑯巻が対象です。