Todo-o-nada Inc. (Headquarters: Taito-ku, Tokyo; CEO: Yasuyuki Matsumoto), operator of the PR effectiveness measurement service Qlipper, will hold a free online seminar titled 'What Makes a Company Recommended by AI? Essential PR Strategies Based on AI Fundamentals and Google's Official Statements' on June 2, 2026, at 14:00. This seminar is designed for PR professionals, marketers, and executives to understand the essential PR strategies required to be recommended by AI, based on the company's expertise and the latest official statements from Google.
Background: Changing Search Behavior and PR As of 2026, services claiming to offer 'LLMO/AIO optimization,' 'GEO,' and 'AI-friendly content design' are surging. However, on May 15, 2026, Google updated its Search Central official guide, officially stating that these measures lack a factual basis. Furthermore, Google I/O 2026 announced the 'agentification' of search, signaling an era where AI actively collects and synthesizes information on behalf of users. This shift necessitates a fundamental review of PR strategies.
What You Will Learn In this seminar, after understanding the basic structure of AI, we will explain the two conditions necessary to transition from being 'explained' to being 'recommended,' as well as the future direction of PR strategies indicated by Google's official statements and I/O 2026.
Seminar Agenda 1. The illusion of AI optimization, 2. Basic AI structure, 3. Five myths debunked by Google, 4. New search directions from Google I/O 2026, 5. The concept of 'connection,' 6. Three-step concrete actions, 7. Effectiveness measurement and service introduction.
Event Overview Date: June 2, 2026, 14:00-15:30. Format: Online (Zoom). Capacity: 20 people. Fee: Free. Speaker: Tatsuya Shiraishi (Director, Todo-o-nada Inc.).
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- Source: PR TIMES
- Category: event_announcement
- Organizations: Google