'Unko no Chiho 2100' Project: Collaboration Between Japanese Traditional Crafts and 'Unko Museum'

Tanoshii Museum Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Sho Kobayashi), which plans and produces real entertainment under the statement 'Everyone is happy, everyone gathers,' and Kayac Co., Ltd. (Headquarters: Kamakura City, Kanagawa Prefecture; Representative Director CEO: Daisuke Yanagisawa), which jointly plans and produces, will launch a limited collection as the inaugural project of the new 'Unko no Chiho 2100' project at the shops of 'Unko Museum TOKYO,' 'Unko Museum NAGOYA,' and 'Unko Museum OKINAWA' from Friday, June 5, 2026.

In Japan, a unique culture has been cultivated by allowing different cultures and values, from traditional crafts to kawaii culture, to coexist. The Unko Museum is also an entertainment born from the extension of this uniquely Japanese creativity and playful soil. This project reinterprets that sensibility in a modern way and proposes 'Unko Treasures' that will remain for the next 100 years.

For this inaugural project, the theme is the playful spirit of 'mitate' (metaphor), 'share' (wit), and 'iki' (chic) that have existed in Japanese culture since ancient times. It features limited collections in collaboration with Ibasen, a long-established Edo fan shop founded in 1590; Chikusen, a long-established dyed kimono fabric store founded in 1842; and ceramic artist Noriyuki Sato.

It expresses new charm from the unique perspective of the 'Unko Museum,' which has transformed the universally known entity of 'poop' from 'dirty' to 'cute' and 'fun.'

These items are practical for the upcoming season and are recommended for personal use or as gifts for loved ones. Please note that the shops can be used without entering the museum, so you can pick up and see the items at the store.

Participating Brands and Items

Ibasen, a long-established fan shop founded in 1590

Founded in 1590 (Tensho 18). Through fans and folding fans, it values the techniques and aesthetic sense cultivated over its long history, continuing to convey the essence of Edo culture to the present day. It creates products that blend tradition and innovation with delicate tailoring by skilled craftsmen and designs that keep pace with the times.

Folding fans: 9,900 yen each (tax included)

・Unko Sakura (photo top right)
Sakura is an auspicious motif symbolizing Japan, meaning 'departure' and 'prosperity.' It combines sakura, which symbolizes 'transience,' with poop.

・Unko Akafuji (photo bottom left)
'Akafuji' (Red Fuji) is known as a lucky charm. At first glance, it looks like a traditional Mt. Fuji, but upon closer inspection, it is expressed with poop.

[Comment]
Ibasen Co., Ltd.
Representative Director and President: Takushi Yoshida
General Manager of Sales Department: Shigeru Ouchi

'At first, we were surprised to hear the word 'poop,' but as we listened to the story of the 'Unko Museum,' we felt that the idea of 'reinterpreting poop as fun and cute' was connected to the 'wit' and playful spirit of Edo culture.

At Ibasen, we have long valued 'hanjimono' (picture puzzles) incorporating wordplay and humor—a culture of 'riddles' and 'wordplay' that was popular in the Edo period, where hidden meanings in pictures and words were deciphered. These fans have a witty Edo-style design that looks like a red Mt. Fuji from a distance but has hidden poop motifs up close.

We hope many people will pick them up thinking 'how interesting' and enjoy them as fans that bring a smile to their faces the moment they open them.'

Chikusen, a long-established dyed kimono fabric store founded in 1842

A long-established yukata brand continuing from the Edo period. Since its founding in 1842 (Tenpo 13), it has been particular about natural materials and has inherited the 'katazome' (stencil dyeing) technique of hand-dyeing with hand-carved stencils. It is characterized by 'chic' colors and patterns that symbolize Edo culture.

Tenugui (hand towels): 3,000 yen each (tax included)

(From left in photo)

・Unko Hanten
Scattered poop on a hanten pattern representative of Chikusen, expressing the lively spirit of Edo.

・Unko Sakura
A design with poop subtly hidden in a cherry blossom pattern symbolizing 'departure' and 'prosperity.'

・Unko Shippo Tsunagi
A pop arrangement of the shippo tsunagi pattern, which signifies 'harmony' and 'connection,' using poop.

・Unko Hyotan
Expressing the gourd, a symbol of 'good health' and 'warding off evil,' as a metaphor for poop.

[Comment]
Chikusen Co., Ltd.
General Manager, Cotton Fabric Section, Product Department: Takane Tsushima

'I believe that 'tradition' is not just about preserving old techniques and culture, but is the result of accumulating new challenges. Therefore, when I first heard about this collaboration with the 'Unko Museum,' I was surprised but also happy.

The appeal of Chikusen's tenugui lies not only in their design but also in the comfort of using them. The original fabric 'Touki' used in these products has excellent water absorption and a soft texture. Thanks to the 'dyeing technique that penetrates deep into the fibers' unique to chusen (a traditional dyeing method), the more you use them, the more you appreciate their quality.

We hope this collaboration will be an opportunity for more people to learn about the appeal of tenugui and chusen culture.'

Ceramic Artist: Noriyuki Sato

・Unko Guinomi (sake cup): 22,000 yen (tax included)

A guinomi is a vessel rooted in Japanese drinking culture, with the name derived from 'guitto nomu' (to drink in one gulp). This piece inverts the shape of poop, combining humor and beauty, making it enjoyable to look at and use.

◾️ Noriyuki Sato

[Profile]

Ceramic artist. Creates works based on white porcelain, with the theme of 'Shapes of Memory.' Centered on his representative 'Yori' series, he develops forms that harbor traces within lines and fluctuations.

[Comment]

'I was strongly drawn to the 'inversion of values' presented by the 'Unko Museum.' Something that is normally hidden is opened up as 'cute' and shared as an experience. I overlay 'beauty' as another perspective on that.

By shaping this motif in white porcelain, a material with the highest purity and tension, I explored the moment when a presence hidden in daily life suddenly takes on beauty.

Furthermore, by making it function as a sake cup, I designed it so that laughter, a sense of incongruity, and a slight uplift arise simultaneously in the act of picking it up and using it. This piece is a vessel that quietly questions the boundaries of value within us through the sensory fluctuations found in enjoyment.'

Sales Locations

■ Sales start date: Friday, June 5, 2026

■ Sales stores: Unko Museum TOKYO, Unko Museum NAGOYA, Unko Museum OKINAWA

*Only fans will be sold at Unko Museum OKINAWA

■ Unko Museum official website URL: https://unkomuseum.com/

About Unko Museum

It is an 'untertainment' facility that provides unprecedented experiences that overturn customers' fixed ideas through the theme of poop. Born in 2019 as an unprecedented form of entertainment, the 'Unko Museum' has been held nationwide, including permanent locations 'Unko Museum TOKYO,' 'Unko Museum NAGOYA,' and 'Unko Museum OKINAWA.' To date, it has been enjoyed by over 2.5 million customers from around the world.