[AI Selects Optimal Shower Head] Infinite Water Flows to Choose From, Tailored to Skin Type and Physical Condition
TKS envisions a future where AI selects the optimal shower head based on individual skin type and physical condition, enhancing bath time satisfaction.
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- 📰 Published: April 1, 2026 at 19:30
TKS Co., Ltd. (Gifu City, Representative Director and President: Nobuyuki Iwanaga, hereinafter "the Company") harbors a dream: to enable users to select the optimal water flow with AI, allowing them to enjoy showers tailored to their skin type and physical condition at any given moment.
The Company supports "April Dream," an initiative to make April 1st a day for announcing dreams.
This press release represents TKS Co., Ltd.'s dream to make everyone smile by harnessing the true power of water.
What if AI could analyze various shower heads with "different capabilities" and select the optimal one for your current self?
For example, "maximum cleansing power because my skin is oily today," "the most moisturizing shower because my skin is dry today," or "I want to sleep well because I'm sleep-deprived." By choosing what your skin type or physical condition demands, you might be able to solve small daily inconvenities.
There are limits to the water flows that a single shower head can offer. What if a single shower head had 100 different mode settings? It might become larger and heavier, perhaps weighing 100kg, just because of the mode switching mechanism. There are limits to mode switching.
If you could use multiple shower heads, the possibilities for showers would be infinite!
For skincare, hair treatment, gray hair care, scalp care, nail care, oral care, anti-aging care, fatigue recovery, sound sleep, morning showers & night showers, and more. Skin types and preferences vary. Even within a single regular shower stream or mist stream, we believe that the "optimized" experience—in terms of strength, perceived temperature, water flow thickness, and spread—must differ depending on the person and the situation.
And in anticipation of such a "future that might come true," the Company has already developed and has been selling specialized shower heads, each focused on a single capability or scene, since 2025.
The Company is a water control technology firm and the manufacturer of the 'Bollina' series, a pioneer in fine bubble shower heads. We are proposing a new lifestyle where "each individual uses multiple shower heads," making bath time infinitely more enjoyable.
Fine Bubbles: A general term for microscopic bubbles, including microbubbles and ultrafine bubbles. They are expected to have cleansing, moisturizing, and warming effects, and are attracting attention in a wide range of industries such as aquaculture, agriculture, and medicine. Our products generate these bubbles using proprietary technologies: "μ-Jet mechanism (※1)" and "μ-spinF/R mechanism (※2)."
Accelerating AI Market
The Japanese AI system market size continues to grow, projected to expand to 4,187.3 billion yen by 2029.
AI is being utilized in various industries such as education, healthcare, distribution, food and beverage, beauty, and entertainment. The Company believes that by leveraging this AI, users will surely find the optimal shower head for themselves!!
(Reference: Ministry of Internal Affairs and Communications, AI Trends https://www.soumu.go.jp/johotsusintokei/whitepaper/ja/r07/html/nd219100.html *Reference date: February 26, 2026)
Diversifying Shower Head Demand
A Company survey conducted in 2024 revealed that public demand for fine bubble shower heads, excluding "water saving" which ranked first, tends to be dispersed. Based on market data, the Company believes that the desired shower head differs depending on "person," "preference," "purpose," and other factors.
If demands differ, the necessary and unnecessary functions also change depending on the person and situation. People's bodies, preferences, and skin types vary. Furthermore, seasonal fluctuations and daily physical conditions are also considered to have an impact, making it difficult to "optimize" for all people and situations with a single water flow. There are also limits to the number of water flows that a single shower head can offer.
If you use multiple shower heads, the variety of water flows increases with the number of shower heads.
If you can switch between them not only for personal use but also according to scene, purpose, season, and various other factors, bath time satisfaction will be infinite.
(TKS: About Shower Head Market Research https://tks-gifu.jp/plusone/marketresearch/ )
TKS, a Water Control Technology Company
The Company is a water control technology firm and the manufacturer of the 'Bollina' series, a pioneer in fine bubble shower heads.
In 2024, we simultaneously launched three shower heads with different showering experiences. The way the spray holes are opened changes the water flow, significantly impacting the showering experience and satisfaction.
There is an optimal water flow for each purpose—the possibilities of water flow are infinite. For skincare, hair treatment, gray hair care, scalp care, nail care, oral care, anti-aging care, fatigue recovery, sound sleep, morning showers & night showers, and more. The Company believes that the "optimized" water flow must be completely different depending on preferences and situations.
Ahead of the Future! Single-Function Specialized Shower Heads
While AI is not yet implemented, we launched function-specific shower heads designed for interchangeable use in 2025.
By narrowing down the functions, we were able to obtain evidence that could not be achieved with mode-switching products.
[Mist-Exclusive] 'Purerus Finish Mist Starter Kit'
A shower that only produces mist. The mist sprayed from the entire spray plate offers a smooth and pure showering experience. It generates a dense and warm mist. It increases stratum corneum moisture by approximately 15% and maintains moisture even after 30 minutes (※3).
Comes with 'Kaiteki Joint' for easy one-touch switching with your home shower.
Released on February 14, 2025.
Manufacturer's suggested retail price: 9,900 yen (tax included)
《Product Press Release》https://prtimes.jp/main/html/rd/p/000000031.000119238.html
[Scalp Care Exclusive] 'Scalp Fine Starter Kit'
A shower dedicated to scalp care. Awarded the Bronze Prize in the Shower Head category at the Home Appliance Awards 2025-2026.
Features "Splash Water Flow" and a scalp brush.
The synergistic effect of powerful water flow containing fine bubbles and the brush supports cleansing of the scalp and pores. The brush separates the hair, allowing the water flow to directly hit the scalp. While washing away dirt, the physical stimulation from the brush also promotes blood circulation and improves the scalp environment. The brush is detachable.
Comes with 'Kaiteki Joint' for easy one-touch switching with your home shower.
Released on July 30, 2025.
Manufacturer's suggested retail price: 11,000 yen (tax included)
《Product Press Release》 https://prtimes.jp/main/html/rd/p/000000041.000119238.html
《Scalp Fine Home Appliance Awards 2025-2026 Shower Head Category Bronze Prize Winner》