Takarajimasha, Inc. (Headquarters: Chiyoda-ku, Tokyo; President & CEO: Makoto Sekikawa), which holds the top share in fashion magazine sales (*), has announced a triple collaboration between its magazine "sweet," the quality-first "Derma Laser" skincare line—appealing for being free of preservatives, alcohol, synthetic colorants, synthetic fragrances, and mineral oils, and for its targeted solutions for different skin concerns—and the much-talked-about girl group "IS:SUE," who are scheduled to release their 1st album "QUARTET" in May.
IS:SUE, an artist group currently enjoying a surge in popularity among all genders and praised for their ability to captivate even those of the same sex, are now featured in a new ad. Starting Monday, May 18, 2026, an advertisement featuring their sophisticated visuals and the signature gold and black sheet masks of the pore-care best-buy "Derma Laser" will appear outside the Hachiko gate of Tokyu Den-en-toshi Line's Shibuya Station. The massive 582 cm wide by 206 cm high ad is the perfect photo spot for fan activities! Please be sure to stop by.
Furthermore, the members will also appear on "sweet"'s official social media and web articles! In the articles, they will share their beauty secrets and introduce the appeal of "Derma Laser" sheet masks, which help achieve a flawless, smooth, and radiant complexion even with their busy schedules.
Limited-Time Ad at Tokyu Den-en-toshi Line Shibuya Station's Hachiko Exit from 5/18 (Mon)!
IS:SUE, holding the gold and black "Derma Laser" sheet masks, will take over the area outside the Hachiko gate of Tokyu Den-en-toshi Line's Shibuya Station! Ad Display Period: Monday, May 18, 2026 – Sunday, May 24, 2026 Location: Outside the Hachiko gate, Tokyu Den-en-toshi Line Shibuya Station
Members to Appear on "sweet"'s Official SNS and Web Articles! Updates will be posted on sweet Web and various social media channels!
▼sweet Web https://sweetweb.jp ▼Instagram https://www.instagram.com/sweet_editors/ ▼TikTok https://www.tiktok.com/@sweet_editors
About Takarajimasha's magazine "sweet"
The special appendix for the June 2026 issue is a HELLO KITTY x JILL by JILL STUART houndstooth pattern cooler bag & insulated rice ball pouch♡ (C) 2026 SANRIO CO., LTD. APPROVAL NO. L665964
"sweet" magazine, where member NANO also serves as a model, is released on the 12th of every month! "sweet" is a fashion magazine launched in 1999, primarily targeting women in their late 20s. It has sparked social phenomena, popularizing terms like "otona kawaii" (adult cute), and became the No. 1 fashion magazine in sales in 2009.
"sweet" June 2026 Issue Release Date: May 12, 2026 Special Price: 1790 yen
FACT BOX
- Source: PR TIMES
- Category: キャンペーン
- Products / services: sweet / IS:SUE