New Product/コラボレーション/キャンペーン

[Celebrating 50th Anniversary!] Three Types of Hello Kitty Plush Charms Wrapped in Marion Crepes Appear

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Apr 14, 2026 1:00 AM ・ Updated Jun 15, 2026 1:36 AM ・ 5 min read ・ Source: PR TIMES

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⚡ Key Points

To celebrate its 50th anniversary in 2026, Marion Crepes has collaborated with Hello Kitty to release a plush charm BOOK featuring popular crepe menu items.
The three types of charms, "Strawberry Special," "Strawberry Chocolate," and "Choco Mint Cookie," will be available on April 30, 2026, for 3,498 yen (tax included) each.
The book also introduces the history of Marion Crepes, and the charms are perfect for "nuikatsu" (plushie activities).

To celebrate its 50th anniversary in 2026, Marion Crepes has collaborated with Hello Kitty to release a plush charm BOOK featuring popular crepe menu items. The three types of charms, "Strawberry Special," "Strawberry Chocolate," and "Choco Mint Cookie," will be available on April 30, 2026, for 3,498 yen (tax included) each. The book also introduces the history of Marion Crepes, and the charms are perfect for "nuikatsu" (plushie activities).

PRIMARY SOURCE PR TIMES View source Distributor: PR TIMES
Published: Apr 14, 2026

To celebrate its 50th anniversary in 2026, the popular crepe shop "Marion Crepes" has collaborated with Hello Kitty to release the "Marion Crepes x HELLO KITTY Plush Charm BOOK" on Thursday, April 30, 2026.

The cute plush charms, featuring Kitty wrapped in a crepe, pay homage to Marion Crepes' particularly popular "Strawberry Special," "Strawberry Chocolate," and "Choco Mint Cookie" flavors. Pay attention to the red gingham wrapping paper, a symbol of Marion Crepes, and the cream on Kitty's face. Their cuteness will make you want to eat them, and they are sure to attract attention when attached to your bag! They are also perfect for "nuikatsu" (plushie activities). The magazine section introduces the history of Marion Crepes, the evolution of its uniforms, and its charm.

Strawberry Special ver. A cute combination of strawberry ice cream and strawberries. Kitty's ribbon also has a strawberry motif♪

Strawberry Chocolate ver. A popular crepe with an exquisite balance of sweet and sour strawberries and sweet chocolate ice cream. The chocolate sauce is also faithfully reproduced♪

Choco Mint Cookie ver. Kitty topped with refreshing choco mint ice cream and whipped cream, with a cocoa cookie ribbon♪

You can enjoy "nuikatsu" by attaching them to your bag and going out, or taking photos at photogenic spots♪

The magazine section introduces the charm of Marion Crepes, which has been loved for 50 years♪

The young founder was captivated by crepes in France. He brought that taste back to Japan and started selling rolled crepes in Shibuya in 1976, which was the beginning of Marion Crepes. The image shows the first store, Shibuya Koen-dori store.

"Marion Crepes x HELLO KITTY Plush Charm BOOK Strawberry Special ver. / Strawberry Chocolate ver. / Choco Mint Cookie ver." Release date for each: April 30, 2026 Price for each: 3498 yen (tax included) *Sold at Takarajimasha Channel, Lawson, HMV&BOOKS online *May not be available at some stores *Sales will end once stock runs out. *Please refrain from inquiries to stores. *A list of handling stores will be searchable on "Lawson Research Institute" closer to the release date. https://www.lawson.co.jp/lab/entertainment/art/20260331_bookkitty.html

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Source: PR TIMES
Category: New Product/コラボレーション/キャンペーン

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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　Apr 14, 2026 1:00 AM — Distributor PR TIMES
Collected　Apr 13, 2026 4:35 PM
AI structured & analyzed　Apr 13, 2026 4:55 PM
Desk-reviewed & published　Apr 14, 2026 1:00 AM

FAQ

What is the special collaboration being celebrated and who are the collaborators?

The special collaboration is celebrating Hello Kitty's 50th anniversary in 2026, and it's a collaboration between Marion Crepes and Hello Kitty.

When and where can customers purchase the "Marion Crepes x HELLO KITTY Plush Charm BOOK"?

The "Marion Crepes x HELLO KITTY Plush Charm BOOK" will be released on Thursday, April 30, 2026, and will be sold at Takarajimasha Channel, Lawson, and HMV&BOOKS online.

What are the three specific Hello Kitty plush charm flavors featured in this collaboration?

The three specific Hello Kitty plush charm flavors are Strawberry Special, Strawberry Chocolate, and Choco Mint Cookie, all inspired by popular Marion Crepes flavors.

What unique design elements are highlighted on the Hello Kitty plush charms?

The plush charms feature Hello Kitty wrapped in a crepe, paying attention to the red gingham wrapping paper, a symbol of Marion Crepes, and the cream on Kitty's face.

What is the price of each "Marion Crepes x HELLO KITTY Plush Charm BOOK"?

Each "Marion Crepes x HELLO KITTY Plush Charm BOOK" is priced at 3498 yen, including tax.

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Washin AI News Desk“[Celebrating 50th Anniversary!] Three Types of Hello Kitty Plush Charms Wrapped in Marion Crepes Appear”AI News by Washin Village（和心村）, Apr 14, 2026. https://aeo.washinmura.jp/ai/tkj-jp-2/en/news/2026-04-13-celebrating-50th-anniversary-three-types-3

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