Chiroru Choco Co., Ltd. (Chiyoda-ku, Tokyo, President and CEO Yuji Matsuo) will launch the collaborative product "Chiroru Choco <Sarutahiko Coffee Makoto SWEET Cafe Latte>" on July 14 (Tue) at Lawson stores nationwide (excluding Natural Lawson and Lawson Store 100).

Reproducing Sarutahiko Coffee's Cafe Latte!

This collaboration was realized with the desire to allow customers to more casually enjoy the deliciousness of Sarutahiko Coffee's carefully crafted cafe latte in the unique form of Chiroru Choco. It is designed as a single piece to accompany those moments of taking a short break during various daily scenes, such as between work, chores, or studying. Please enjoy the satisfying taste and the lingering aftertaste that will make you want to savor it again.

Expressing Sarutahiko Coffee's Aroma and Clean Aftertaste

Ground coffee beans are kneaded into the chocolate to enhance the rich aroma of coffee. By layering milk-flavored chocolate with reduced sweetness and cafe latte flavored cream, we have achieved a taste that balances aroma and sweetness. The smooth melting and clean aftertaste of the center cream make it a piece that can be enjoyed comfortably until the very end.

Design Boldly Featuring Sarutahiko Coffee's Logo and Bottle Motif

The individual packaging boldly features Sarutahiko Coffee's logo and the bottle motif of Makoto SWEET Cafe Latte, expressing the brand's sophisticated worldview. By using soft beige and brown, reminiscent of cafe latte, as the base colors to visually incorporate the gentle impression of milk, and combining it with Chiroru Choco's signature pop and approachable designテイスト, we have created an individually packaged product that is both high-quality and easy to pick up, giving it a special feel.

Launch Details

Available from July 14, 2026 (Tue)

At Lawson stores nationwide (excluding Natural Lawson and Lawson Store 100).

Price

49 yen per piece (suggested retail price including tax)

*Availability may vary by store. Sales will end once supplies are depleted.

About Sarutahiko Coffee

A specialty coffee shop originating from Ebisu, Tokyo, with the concept of "A coffee shop that makes you happy with just one cup." It is a brand that directly purchases the highest quality specialty coffee from producers and serves it with sincerity in every cup, from roasting to brewing.

About Chiroru Choco

Established in Tokyo in 2004, separating from the product planning and sales division of Matsuo Confectionery, which was founded in Tagawa City, Fukuoka Prefecture in 1903. With the mission of "Making you smile," the company plans and sells enjoyable confectionery. Chiroru Choco was born from the desire to "deliver chocolate, which was expensive at the time, to children for 10 yen." In addition to standard popular products, they release a wide variety of collaborative products, seasonal limited editions, and challenging new flavors, with a cumulative total of over 600 flavor variations.

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FACT BOX

  • Source: PR TIMES
  • Category: 商品発売