Launch of the Latest Model in the 'Go-Houbi-daki' Series, Which Has Surpassed 1.2 Million Units Sold in Just Six Years! Available from June 21, 2026

Tiger Corporation, a global leader in heat control technology (CEO: Satoshi Kikuchi; Headquarters: Kadoma City, Osaka), will release new products in the 'Go-Houbi-daki' series on June 21, 2026.

The 'Go-Houbi-daki' series pursues the 'ideal cooking technique,' utilizing high heat generated by earthenware pots to bring out the deep sweetness and umami of rice, while protecting the texture of the grains through fine bubbles unique to clay pots.

Thanks to the trust in its taste and its commitment to meeting diverse customer needs, cumulative shipments since 2019 exceeded 1 million units in September 2025. The series' annual sales have grown more than sevenfold since its debut in 2019, and it has grown to approximately 132% compared to the previous year. It is now a popular Tiger rice cooker series with over 1.2 million units shipped.

The flagship model, 'Clay Pot Go-Houbi-daki JRT-A100,' is a 20th-anniversary model that represents the evolution of clay pot cooking, developed in collaboration with craftsmen inheriting the traditional 'Banko-yaki' techniques. To perfect heat convection, both the shape of the pot and the heating control have been renewed. The newly developed 'Umami Convection Shape' pot allows heat to convect intensely in multiple directions, heating every corner thoroughly for fluffy, even cooking. The new 'Low-Heat IH Control' technology scientifically reproduces the chef's technique of 'continuous heating over low heat to maximize sweetness,' achieving the ultimate clay pot rice. Furthermore, 'Takumi Ohitsu Warming' maintains the freshly cooked taste even after warming, allowing you to enjoy the lingering taste down to the last spoonful.

The premium model, 'Clay Pot Go-Houbi-daki JRL-A100,' also adopts an 'Earthenware Pot' inner vessel, similar to the flagship model, making the delicious taste of freshly cooked clay pot rice more accessible.

The high-end models, 'Go-Houbi-daki JRI-S100/S180/C060,' are popular models supported by many for their deliciousness and convenience. Although they use metal pots, they achieve the high heat, bubbling, and convection similar to clay pots to cook fluffy, sweet rice. Additionally, Tiger's proprietary 'Multi-Stage Pressure Mechanism' performs delicate pressure control, maintaining high heat while penetrating to the core of the rice, achieving rich sweetness and superb grain texture.

Through this series, which evolves our long-cultivated heat control technology and the ideal cooking technique possible only with earthenware, we will continue to contribute to spreading happy dining by delivering the delicious taste of clay pot rice to homes.