Tiger Corporation Launches First Global Campaign. New Tagline 'HEAT TO HEART' and Brand Movie Released Today, June 1, 2026.
Tiger Corporation has established a new tagline, 'HEAT TO HEART', to strengthen its global branding. Leveraging 100 years of heat control technology, the company redefines its philosophy of delivering 'happy gatherings' worldwide, accelerating expansion across 60 countries.
📋 Article Processing Timeline
- 📰 Published: June 1, 2026 at 10:00
- 🔍 Collected: June 1, 2026 at 10:26 (26 min after Published)
- 🤖 AI Analyzed: June 1, 2026 at 19:09 (8h 42m after Collected)
Tiger Corporation (CEO: Satoshi Kikuchi; Headquarters: Kadoma, Osaka), a world leader in heat control technology, announces the formulation of a new global tagline, 'HEAT TO HEART', as part of its new global branding for the next 100 years. As the first step, a brand movie has been released today on the brand site and official YouTube channel. The company's origin lies in the founder Takenori Kikuchi's childhood longing for the 'warm tea his mother used to make' during his apprenticeship, symbolizing his desire for family gatherings.
FAQ
What is Tiger Corporation's strength?
Vacuum insulation technology and heat control technology.