[TIFFANY & CO.] New Campaign "Love & Celebration" Featuring Actress Maika Monroe Celebrates Diverse Forms of Love

Tiffany & Co. today announced the launch of its new campaign, "Love & Celebration," spotlighting the new "16 Stone" solitaire diamond ring. Inspired by Jean Schlumberger's iconic 1959 design, this new ring reimagines one of the brand's most enduring creations for a new generation, celebrating all forms of love.

This campaign marks an evolution in Tiffany's long-standing narrative of love. It extends beyond romantic relationships to encompass people's profound personal connections with themselves, their families, their chosen communities, and the moments that define their lives. Rooted in the belief that love is expansive and self-defined, the campaign celebrates the diverse ways people honor their cherished connections.

At the heart of the campaign is the film "he loves me, he loves me not," starring Academy Award-winning actress Maika Monroe. This film offers a modern reinterpretation of the familiar refrain, transforming an age-old ritual into a quiet affirmation of self-love. Monroe's confident portrayal, wearing the "16 Stone" engagement ring, underscores the simple yet powerful message: "I love me."

Complementing the evocative film, the campaign also features a series of product and craft films that celebrate Tiffany's unparalleled diamond craftsmanship and expertise. From Jean Schlumberger's original wedding rings to the silhouette of the new solitaire diamond ring, the evolution of the "16 Stone" design is revealed, highlighting the precision, artistry, and creativity that have defined Tiffany for nearly two centuries.

Rolling out across Tiffany's channels starting in July, this campaign reaffirms the brand's unwavering belief that love is ever-evolving, while always remaining at the core of Tiffany.

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