TieUps Inc. (Headquarters: Meguro-ku, Tokyo; CEO: Fumihiro Ohara; hereinafter 'the Company'), which develops co-creation and collaboration businesses based on creator data, announces that it has signed an icon contract with VINII, a 'next-generation girls unit produced by VOLVE CREATIVE Inc.', as the symbolic existence of the branding profile tool 'lit.link'.

VINII is active with its unique worldview as a next-generation girls unit produced by VOLVE CREATIVE Inc.

Unlike traditional image character contracts, this contract is an initiative to build a long-term co-creative relationship as a 'service icon' that embodies the values and worldview of lit.link.

▪️About the Icon Contract Generally, image character contracts aim to increase the recognition and advertising effect of products and services by using talents and models.

On the other hand, the icon contract signed this time is a new partnership model aiming for VINII to grow together with the brand as a 'symbol of lit.link'.

For our company, it is expected that their creative worldview and strong connection with fans will lead to the enhancement of brand value, and through lit.link, which has one of the largest user bases in Japan, expand recognition and activity opportunities within the music and creator industries.

The feature is a co-creative contract aimed at mutual image enhancement and growth, rather than a one-sided appointment relationship.

▪️About 'VINII' VINII VINII is a 5-member girls group consisting of RINNE, SAKI, TAKARA, TYRA IVORY, and MEI. Their concept is to liberate their true selves, which have been suppressed, from imposed values and constraints, treating them as 'noise'. Naming this philosophy 'GIRLS NOISE', they exist to affirm the true nature of people living in modern times.

https://lit.link/vinii RINNE SAKI

FACT BOX

  • Source: PR TIMES
  • Category: Partnership