Maximize the charm of your natural skin. THREE introduces new base makeup items based on the concept of 'vanishing powder.'

―Your own skin is the most beautiful―

Nothing surpasses the beauty of skin that radiates vitality. The natural 'glow' as if light is emanating from within; the 'translucency' that looks as if it is brimming with water from deep beneath; the 'complexion' that feels fresh and healthy, like a subtle flush.

What they all have in common is that they are 'living' skin that feels warm and hydrated.

Rather than excessively 'adding' to the elements that humans naturally possess as living beings, we 'supplement' only what is necessary. Instead of transforming or covering it up, we 'bring out' the person's own skin as it is.

Because your skin is one-of-a-kind. Because skin is individuality and the source of your true self.

Therefore, make your own skin the most beautiful. Maximize the charm of the skin you were born with, which belongs to no one else.

Based on a skincare-inspired approach and formulated with carefully selected plant-derived ingredients, these products do not cover up your bare skin. They keep it comfortable and hydrated, leading to skin that glows with the pride of living in the present and feels truly alive.

This is the ideal base makeup that THREE has been pursuing since the brand's inception.

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Camouflage redness and pores, a concern in early summer. A limited-edition new color, 'Clear Green,' joins the 'vanishing powder' lineup.

THREE Advanced Ethereal Smooth Operator Loose Powder X04
[Limited Edition] 1 type, 10g, 6,050 yen (tax included)

A limited-edition color of the popular loose powder that melts into the skin and integrates as if it vanishes the moment it is applied. This clear powder, which combines the best of blue and green, is formulated with red pearls for color control. It camouflages redness and pores with an airy touch while preserving the skin's natural complexion.

The 'Bouncing Powder,' which is the secret to its 'vanishing' effect, fits the skin, providing moisture while absorbing excess sebum. Even in sweaty seasons, it keeps the skin looking bright and effortless for a long time.