What role does Themiss play within HJ Group after the merger in 2024?

Themiss specializes in university contest support and now extends HJ Group's reach to university students.

How does HJ Group's acquisition of Themiss impact teen demographic coverage in 2024?

The acquisition integrates junior high to university demographics for seamless youth career support.

Which brand specifically targets university students in HJ Group's 2024 youth marketing strategy?

Themiss specifically targets university students within HJ Group's expanded youth marketing strategy.

What is the strategic goal of the Themiss and HJ Group merger finalized in 2024?

The goal is to strengthen youth marketing by covering students from junior high through university.

How does Themiss contribute to HJ Group's career support services in 2024?

Themiss provides university contest support, enhancing HJ Group's end-to-end youth career services.

Themiss Joins HJ Group to Lead Gen Z and Teen Markets, Strengthening Management for Youth Marketing Expansion

Published Jun 10, 2026 11:00 AM ・ Updated Jun 14, 2026 2:39 PM ・ 4 min read ・ Source: PR TIMES

Themiss, a specialist in university contest support, has joined HJ Group, a major teen media player. The merger integrates demographics from junior high to university, aiming for seamless career support and maximized youth marketing.

Themiss Joins HJ Group

Themiss Co., Ltd. (Minato-ku, Tokyo; CEO: Ryotaro Itaya), a provider of campus contest support and live-streaming services, has officially joined the HJ Co., Ltd. group (Shibuya-ku, Tokyo), which operates Japan's largest teen events and media businesses.

### Background and Objectives HJ specializes in Shibuya culture and entertainment, spanning events, talent production, music, and publishing. Themiss brings specialized expertise in the university student demographic and talent scouting. This integration aims to create a 'seamless generational career path' from middle and high school to university and to 'maximize youth marketing on a national scale.'

### New Executive Structure To strengthen the organizational foundation, the following leadership team has been appointed: - CEO: Ryotaro Itaya - Director: Shunichi Yoda (Attorney / Legal & Governance) - Director: Takahiro Sekine (PMI / Business Strategy) - Corporate Auditor: Koji Kuroishi (Internal Control)

### Director Comments (Summary) - **Ryotaro Itaya (CEO):** 'By combining our talent discovery with HJ's event power, we will create an environment where talented youth can soar to bigger stages.' - **Shunichi Yoda (Director):** 'Utilizing legal expertise, I will address legal risks in the live-streaming market, such as image rights and data protection, ensuring transparent governance.' - **Takahiro Sekine (Director):** 'As the PMI lead, I will rapidly integrate the businesses and cultures of both companies to deliver tangible results from synergies.' - **Koji Kuroishi (Auditor):** 'I will focus on building a foundation of transparency and trust, ensuring long-term reliability for all stakeholders.'

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Source: PR TIMES
Category: Partnership

Themiss Joins HJ Group to Lead Gen Z and Teen Markets, Strengthening Management for Youth Marketing Expansion

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Themiss Joins HJ Group

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