THE HAIR BAR TOKYO, a leading fashion and lifestyle specialty store for hair accessories, has introduced a new collection from the Polish brand TURTLE STORY, specifically curated for the 2026 summer festival season and early summer activities. These items are designed to elevate everyday hairstyles without requiring complex styling techniques.

【 ROCK FESTIVAL COLLECTION 】 The collection features a 'Rock' inspired series within Turtle Story’s popular clip line. Notable designs include electric signals, microphones, musical notes, and soundwave patterns. The striking contrast between spicy fuchsia pink and black adds a sophisticated edge to festival fashion. These items are positioned not only as personal style enhancements but also as ideal gifts for music enthusiasts.

【 SUMMER COLLECTION 】 This collection focuses on playful, eye-catching motifs such as mini Western-style cowboy boots, funky eyewear, and iconic heart and butterfly shapes. These 'adult-cute' accessories are intended for garden parties and outdoor events, offering a pop accent that balances sweetness with maturity.

Featured Products: - Cowboy Boot Hairpin: 8,800 JPY (tax incl.) - Layered Heart Clip: 13,200 JPY (tax incl.)

【 SEASONAL STRATEGY 】 With the peak heat of summer approaching, THE HAIR BAR TOKYO suggests utilizing this period to experiment with creative hair arrangements. The collection emphasizes ease of use, with clips that are compatible with various hair lengths, making them accessible to a wide consumer base.

【 BRAND BACKGROUNDS 】 - TURTLE STORY: A Polish brand utilizing Italian cellulose acetate. Produced in a family-owned atelier for over 30 years, the brand has gained a steady following in Japan since its 2020 debut for its handmade quality and unique animal and object motifs. - THE HAIR BAR TOKYO: Launched in 2020, this specialty store offers original products and professional styling consultations, emphasizing both design and functionality.

Sales for the new collection will commence at 19:00 via the official online store and select retail locations.

FACT BOX

  • Source: PR TIMES
  • Category: ファッション・リテール