New Beauty Proposal for Tokyo's Running Scene: ONE BREATH Promotes 'Post-Run Face Washing Routine'
ONE BREATH, a sports beauty brand by BUB Inc., is launching a limited-time collaboration at two Raffine Running Style locations, offering skincare experiences tailored to post-exercise skin environments.
📋 Article Processing Timeline
- 📰 Published: May 25, 2026 at 19:10
- 🔍 Collected: May 25, 2026 at 10:31
- 🤖 AI Analyzed: May 25, 2026 at 22:39 (12h 7m after Collected)
ONE BREATH, a sports beauty brand developed by BUB Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Yoshiki Umezawa), will conduct a collaboration project for a limited time from Tuesday, May 26, 2026, to Thursday, June 25, 2026, at two running stations operated by Raffine Running Style.
The participating locations are:
- Raffine Neo Running Style
- Raffine Running Style Otemachi One
■ The Lifestyle of 'Running in Tokyo'
In recent years, a lifestyle incorporating running, particularly the 'Imperial Palace Run,' has been spreading in Tokyo. Running is becoming established not merely as exercise, but as a new wellness habit in urban life, through activities like 'morning runs' before work, 'night runs' after work, and refreshing weekend runs.
May and June, in particular, are seasons when demand for urban running, including around the Imperial Palace, rises as the weather is comfortable before the intense summer heat. It also overlaps with the preparation period for large-scale marathons and citizen marathons held in the autumn, leading to expectations of excitement throughout the running market.
On the other hand, this period is also a time when concerns about 'post-exercise specific skin environments' tend to increase, such as:
- Stickiness from sweat and sebum
- Pores clogged with dirt
- Skin burden from UV rays
- Dryness after face washing
■ A New Proposal of 'Sports x Beauty'
ONE BREATH is a sports beauty brand born by focusing on the 'skin environment of people who exercise.' While traditional skincare has centered on 'beauty done at home,' ONE BREATH proposes a new beauty habit that embraces the skin environment 'after moving the body,' such as after running, gym sessions, saunas, and outdoor activities.
Through this collaboration, the company plans to develop a path for active individuals, centered on Imperial Palace runners, to actually experience ONE BREATH products after running.
■ Turning 'Face Washing After Running' Into a New Routine
After exercise, the skin surface is prone to instability due to sweat and sebum, but it is also a time when dryness due to 'over-washing' can easily occur. ONE BREATH cherishes the idea of 'cleansing thoroughly without taking away more than necessary,' adopting a low-irritation formula that is gentle even on skin flushed after exercise. The brand aims for a texture design that can be comfortably used even after sports.
Through this initiative, the brand will continue to propose a new lifestyle of 'washing the face after running.'
■ Future Outlook
ONE BREATH will continue to expand the possibilities of the 'sports x beauty' market by advancing cooperation with places that are close to the 'daily lives of people who exercise,' such as:
- Running stations
- Gyms
- Saunas
- Sports facilities
- Wellness facilities
About ONE BREATH: ONE BREATH is a sports beauty brand that focuses on the 'skin environment of those who play sports.' It addresses skin environments specific to exercise, such as sweat, sebum, UV rays, and dryness, proposing a new skincare habit that 'does not separate sports from beauty.'
The participating locations are:
- Raffine Neo Running Style
- Raffine Running Style Otemachi One
■ The Lifestyle of 'Running in Tokyo'
In recent years, a lifestyle incorporating running, particularly the 'Imperial Palace Run,' has been spreading in Tokyo. Running is becoming established not merely as exercise, but as a new wellness habit in urban life, through activities like 'morning runs' before work, 'night runs' after work, and refreshing weekend runs.
May and June, in particular, are seasons when demand for urban running, including around the Imperial Palace, rises as the weather is comfortable before the intense summer heat. It also overlaps with the preparation period for large-scale marathons and citizen marathons held in the autumn, leading to expectations of excitement throughout the running market.
On the other hand, this period is also a time when concerns about 'post-exercise specific skin environments' tend to increase, such as:
- Stickiness from sweat and sebum
- Pores clogged with dirt
- Skin burden from UV rays
- Dryness after face washing
■ A New Proposal of 'Sports x Beauty'
ONE BREATH is a sports beauty brand born by focusing on the 'skin environment of people who exercise.' While traditional skincare has centered on 'beauty done at home,' ONE BREATH proposes a new beauty habit that embraces the skin environment 'after moving the body,' such as after running, gym sessions, saunas, and outdoor activities.
Through this collaboration, the company plans to develop a path for active individuals, centered on Imperial Palace runners, to actually experience ONE BREATH products after running.
■ Turning 'Face Washing After Running' Into a New Routine
After exercise, the skin surface is prone to instability due to sweat and sebum, but it is also a time when dryness due to 'over-washing' can easily occur. ONE BREATH cherishes the idea of 'cleansing thoroughly without taking away more than necessary,' adopting a low-irritation formula that is gentle even on skin flushed after exercise. The brand aims for a texture design that can be comfortably used even after sports.
Through this initiative, the brand will continue to propose a new lifestyle of 'washing the face after running.'
■ Future Outlook
ONE BREATH will continue to expand the possibilities of the 'sports x beauty' market by advancing cooperation with places that are close to the 'daily lives of people who exercise,' such as:
- Running stations
- Gyms
- Saunas
- Sports facilities
- Wellness facilities
About ONE BREATH: ONE BREATH is a sports beauty brand that focuses on the 'skin environment of those who play sports.' It addresses skin environments specific to exercise, such as sweat, sebum, UV rays, and dryness, proposing a new skincare habit that 'does not separate sports from beauty.'
FAQ
What kind of brand is ONE BREATH?
ONE BREATH is a sports beauty brand that focuses on the skin environment of people who engage in sports. It addresses the unique skin conditions during exercise, such as sweat, sebum, UV exposure, and dryness, and proposes a new skincare routine that integrates sports and beauty.
When will the collaboration event be held?
The collaboration event will be held from May 26, 2026 (Tuesday) to June 25, 2026 (Thursday).
Where can the collaboration event be experienced?
The collaboration event can be experienced at two locations: Raffine Neo Running Style and Raffine Running Style Otemachi One.
What proposal does ONE BREATH make for post-exercise skin care?
ONE BREATH proposes a new lifestyle of cleansing after running. It uses a low-irritation formula that effectively removes impurities without stripping the skin excessively, aiming to be gentle on the skin that may be flushed after exercise.
What are ONE BREATH's future plans?
ONE BREATH plans to expand the potential of the 'sports x beauty' market by collaborating with facilities that support the daily lives of people who exercise, such as running stations, gyms, and saunas.