A New Approach Method to Attract First-time Blemish Care Users. "NEWTON" to Exhibit at BeautyWorld Japan Tokyo 2026

BUB Co., Ltd. (Headquarters: Shibuya-ku, Tokyo / Representative Director: Keiki Umezawa) will exhibit "NEWTON," a blemish care method based on a "low-irritation concept," at BeautyWorld Japan Tokyo 2026, the largest exhibition in the beauty industry, to be held at Tokyo Big Sight from Monday, May 18 to Wednesday, May 20, 2026.

In recent years, while interest in the blemish care market continues to grow, many aesthetic salons have voiced concerns such as:

"Blemish treatments seem to cause a lot of trouble, which makes me anxious." "There is demand, but we haven't been able to fully launch it." "I'm scared to introduce it without sufficient knowledge."

Especially in the blemish domain, a multifaceted knowledge and operational design are required, including assessment of skin condition, treatment design, counseling, and aftercare. This "difficulty of handling in salons" has become a barrier to entry in the market.

On the other hand, in recent years, while expectations for "realized effects" have been rising in the overall beauty market, awareness of treatment risks and skin burden has also strengthened. As a result, rather than a simple dichotomy of "strong stimulation is good" or "low stimulation is safe," there is a growing need for solutions that emphasize both "results" and "consideration for safety."

Against this backdrop, BUB Co., Ltd. is promoting the development of "NEWTON" not as a "product sale" but as a "method proposal for handling blemish as a theme in salons."

Method Design to Address "Anxiety in Handling Blemishes"

NEWTON does not merely provide treatment materials but emphasizes "introduction design for handling blemish as a theme," including:

- Basic understanding of blemishes - Approach based on skin condition - Treatment design - Counseling flow - Aftercare proposals - Salon menu construction

The company analyzes that "anxiety about handling blemish without sufficient understanding," rather than "blemish treatments being scary," is the major barrier to entry in the salon market.

Therefore, NEWTON adopts a method design that prioritizes "being able to handle it with understanding" and "on-site reproducibility" rather than pursuing strong stimulation.

A New Option for Salons Wanting to Start Blemish Menus

In the traditional blemish care market, many salons were "interested but hesitant to introduce" due to factors such as:

- Introduction of expensive machinery - Highly stimulating treatments - High hurdles for specialization

NEWTON proposes a new option for "salons wanting to enter the blemish market" through:

- No machine required - Short treatment design - Formulation design according to blemish condition - Support design considering post-introduction operation

Furthermore, for treatments, a design is adopted that differentiates formulations according to the blemish condition, such as:

- "High-concentration liquid" for relatively shallow blemishes - "High-adhesion paste" for targeted use on dark blemishes

The aim is to improve the reproducibility of treatment design while considering skin burden.

Experience and Introduction Consultation at BeautyWorld Japan Tokyo 2026

At the venue, in addition to experiencing NEWTON treatments, consultations regarding salon introduction will be held, including:

- Introduction consultation - Menu design consultation - Promotion consultation - Training guidance

Regarding this exhibition, the company commented, "We want to propose the very 'way of thinking about handling blemishes' to salons that are interested in the blemish market but have hesitated to take the plunge. Through NEWTON, we aim to create a new entry point for the blemish care market."

BUB Co., Ltd., Developing Next-Generation Beauty

BUB Co., Ltd. has previously developed products in the next-generation beauty domain, such as:

- Fourth-generation LHA peeling "LalaPeel" - Organic fat dissolver "Lemon Bottle" - High-performance introduction machine "AquaDerma"

With this NEWTON, by focusing on both "first-time blemish care users" and "salons wanting to enter the blemish market," the company proposes a market approach from a different angle than before.

Exhibition Overview [Event Name] BeautyWorld Japan Tokyo 2026 [Date and Time] May 18 (Mon) - May 20 (Wed), 2026, 10:00 - 18:00 (until 16:30 on the final day) [Venue] Tokyo Big Sight [Exhibition Booth] West 1 E004

WEB NEWTON Official Website: https://newton-beauty.com/ BUB Official Website: https://thebub.co.jp/ LINE Official Account: https://lin.ee/6GAUIkQ

Company Overview Company Name: BUB Co., Ltd. Location: UN Park Building 3F, 1-19-6 Ebisu Nishi, Shibuya-ku, Tokyo Business Description: Sales, planning, wholesale of cosmetics, EC site operation

Contact Information BUB Co., Ltd. TEL: 03-6820-6205