First in Japan! Entertainment x Immersive Video Experience Booth at a Music Festival
Key facts
- First in Japan! Entertainment x Immersive Video Experience Booth at a Music Festival
- The Blueprint Inc. implemented Japan's first commercial immersive video experience booth using Apple Vision Pro at the 'Girls Groove Innovation' music festival in Okinawa. By combining 16K content with a proprietary app optimized for onsite event operations, the company achieved over 1,000 user sessions with a 95% completion rate.
- Source: PR Times
- Date: June 9, 2026
Direct answer
The Blueprint Inc. implemented Japan's first commercial immersive video experience booth using Apple Vision Pro at the 'Girls Groove Innovation' music festival in Okinawa. By combining 16K content with a proprietary app optimized for onsite event operations, the company achieved over 1,000 user sessions with a 95% completion rate.
- Citation
- First in Japan! Entertainment x Immersive Video Experience Booth at a Music Festival (June 9, 2026), PR Times
- Source
- PR Times
- Date
- June 9, 2026
The Blueprint Inc. implemented Japan's first commercial immersive video experience booth using Apple Vision Pro at the 'Girls Groove Innovation' music festival in Okinawa. By combining 16K content with a proprietary app optimized for onsite event operations, the company achieved over 1,000 user sessions with a 95% completion rate.
📋 Article Processing Timeline
- 📰 Published: June 9, 2026 at 14:00
- 🔍 Collected: June 9, 2026 at 14:27 (27 min after Published)
- 🤖 AI Analyzed: June 11, 2026 at 13:13 (46h 45m after Collected)
The Blueprint Inc. (Headquarters: Yokohama, Kanagawa Prefecture; CEO: Shin Mizumachi) has implemented Japan's first immersive video experience booth using Apple Vision Pro at the 'Girls Groove Innovation' music festival held in Okinawa.
This initiative combined high-definition 16K immersive content with Apple Vision Pro to provide attendees with a deep sense of presence—as if they were truly entering the space itself—a step beyond conventional VR experiences.
To support this project, the company developed an original app compatible with Apple Vision Pro specifically for festival booths. It introduced an experience delivery system optimized for live event operations, including features like remote simultaneous playback across multiple devices and viewership management via a CMS.
On the day of the event, approximately 1,000 people participated, with a total experience time exceeding 4,800 minutes (80 hours) and a completion rate of 95%. In post-experience surveys, 92% of respondents stated they would recommend the experience to others, demonstrating high levels of satisfaction.
Towards a True 'Immersive' Video Experience
In recent years, as interest in XR and spatial computing has grown, so has the curiosity regarding immersive experiences in entertainment and events. However, conventional VR experiences have often faced limitations, such as issues with image quality, unnatural fields of view, visual graininess, and cumbersome setup.
What The Blueprint Inc. implemented at Girls Groove Innovation was not an extension of traditional VR, but a next-generation immersive video experience powered by Apple Vision Pro. By combining high-definition images captured in 16K with the display capabilities of Apple Vision Pro, the company realized an experience where subjects were not just 'seen,' but truly 'present' in the environment.
First Introduction of Apple Vision Pro at a Music Festival Booth in Japan
A major feature of this initiative is that it marks the first time Apple Vision Pro has been introduced at a music festival booth in Japan. It was not merely a demonstration or a pilot; it was successfully implemented as a functioning festival booth where attendees could participate consecutively.
16K Content Production and Developmental Structure
The Blueprint Inc. excels not only in booth implementation but also in the production of XR/immersive video content. For this project, they carried out high-definition 16K immersive filming. Furthermore, to ensure quality assurance during filming and smooth onsite checks, they jointly developed a monitoring app for the filming process.
As a result, the company is positioning itself as an 'XR implementation partner' capable of handling the entire process—'filming' x 'app development' x 'onsite operations'—providing new value in immersive production.
Development of Festival-Booth-Specific Apple Vision Pro App
The original app introduced is designed as an experience delivery system premised on usage at live festival venues. Key features include:
- Remote Simultaneous Playback: Manages playback timing for multiple devices to ensure unified onsite operations.
- Viewership Management via CMS: Enables tracking of viewership counts and operational data for visualization of event impact.
- UX/UI Optimized for Onsite Experience: Designed to guide even first-time users of Apple Vision Pro into the immersive experience smoothly.
Results: 1,000 Participants, 80 Hours of Experience, 95% Completion Rate
At the Girls Groove Innovation booth, many attendees enjoyed the immersive experience, resulting in strong quantitative performance:
- Number of participants: approx. 1,000
- Total experience time: approx. 4,800 minutes (80 hours)
- Completion rate: 95%
Post-Experience Survey Results (Internal survey):
- 92% said they would recommend it to others
- 81% reported increased interest in related content
- 74% said they would like to use the products or services
- 67% expressed a desire to share on social media
- 89% believe music festivals and immersive experiences are a great match
This initiative combined high-definition 16K immersive content with Apple Vision Pro to provide attendees with a deep sense of presence—as if they were truly entering the space itself—a step beyond conventional VR experiences.
To support this project, the company developed an original app compatible with Apple Vision Pro specifically for festival booths. It introduced an experience delivery system optimized for live event operations, including features like remote simultaneous playback across multiple devices and viewership management via a CMS.
On the day of the event, approximately 1,000 people participated, with a total experience time exceeding 4,800 minutes (80 hours) and a completion rate of 95%. In post-experience surveys, 92% of respondents stated they would recommend the experience to others, demonstrating high levels of satisfaction.
Towards a True 'Immersive' Video Experience
In recent years, as interest in XR and spatial computing has grown, so has the curiosity regarding immersive experiences in entertainment and events. However, conventional VR experiences have often faced limitations, such as issues with image quality, unnatural fields of view, visual graininess, and cumbersome setup.
What The Blueprint Inc. implemented at Girls Groove Innovation was not an extension of traditional VR, but a next-generation immersive video experience powered by Apple Vision Pro. By combining high-definition images captured in 16K with the display capabilities of Apple Vision Pro, the company realized an experience where subjects were not just 'seen,' but truly 'present' in the environment.
First Introduction of Apple Vision Pro at a Music Festival Booth in Japan
A major feature of this initiative is that it marks the first time Apple Vision Pro has been introduced at a music festival booth in Japan. It was not merely a demonstration or a pilot; it was successfully implemented as a functioning festival booth where attendees could participate consecutively.
16K Content Production and Developmental Structure
The Blueprint Inc. excels not only in booth implementation but also in the production of XR/immersive video content. For this project, they carried out high-definition 16K immersive filming. Furthermore, to ensure quality assurance during filming and smooth onsite checks, they jointly developed a monitoring app for the filming process.
As a result, the company is positioning itself as an 'XR implementation partner' capable of handling the entire process—'filming' x 'app development' x 'onsite operations'—providing new value in immersive production.
Development of Festival-Booth-Specific Apple Vision Pro App
The original app introduced is designed as an experience delivery system premised on usage at live festival venues. Key features include:
- Remote Simultaneous Playback: Manages playback timing for multiple devices to ensure unified onsite operations.
- Viewership Management via CMS: Enables tracking of viewership counts and operational data for visualization of event impact.
- UX/UI Optimized for Onsite Experience: Designed to guide even first-time users of Apple Vision Pro into the immersive experience smoothly.
Results: 1,000 Participants, 80 Hours of Experience, 95% Completion Rate
At the Girls Groove Innovation booth, many attendees enjoyed the immersive experience, resulting in strong quantitative performance:
- Number of participants: approx. 1,000
- Total experience time: approx. 4,800 minutes (80 hours)
- Completion rate: 95%
Post-Experience Survey Results (Internal survey):
- 92% said they would recommend it to others
- 81% reported increased interest in related content
- 74% said they would like to use the products or services
- 67% expressed a desire to share on social media
- 89% believe music festivals and immersive experiences are a great match
FAQ
What brand of headset was used in The Blueprint Inc.'s immersive booth at the Girls Groove Innovation festival in Okinawa?
The Apple Vision Pro headset was used in The Blueprint Inc.'s immersive video experience booth.
How many user sessions did The Blueprint Inc. achieve with their Apple Vision Pro booth at the music festival?
The Blueprint Inc. achieved over 1,000 user sessions using the Apple Vision Pro at the festival.
What was the video resolution of the content used in The Blueprint Inc.'s immersive experience at the Okinawa event?
The immersive experience at the Okinawa event used 16K resolution video content.
What company launched Japan's first commercial immersive video booth using Apple Vision Pro in 2024?
The Blueprint Inc. launched Japan's first commercial immersive video booth using Apple Vision Pro.
What was the completion rate for user sessions in The Blueprint Inc.'s Apple Vision Pro experience at Girls Groove Innovation?
The completion rate for user sessions was 95% in The Blueprint Inc.'s immersive experience.