Motokuni Kida's 1st Photobook Reaches No. 1 on Rakuten Books on First Day of Pre-orders, Accompanied by Massive Digital Signage Campaign Across 27 Major Stations

THE BEAUTE CLINIC (Location: Shibuya-ku, Tokyo) announces that the 1st photobook 'Love Yourself' by its director, Motokuni Kida, a cosmetic surgeon also known as the 'Magician of Hyaluronic Acid,' recorded the No. 1 spot on the Rakuten Books 'Photobook / Talent Category' daily ranking on the very first day of its pre-order sales.

This photobook is based on the theme of 'Love Yourself - loving yourself is the essence of beauty,' and expresses Motokuni Kida's journey, his own changes, and his attitude of 'accepting oneself and moving forward.'

Following the release of information on Monday, May 18, 2026, the photobook has drawn considerable attention before its official launch, supported by media introductions and SNS posts regarding the release and digital signage displays. Comments such as 'I've never heard of a cosmetic surgeon releasing a photobook,' 'I will buy it immediately!,' and 'I'm curious to know which parts he had surgery on' have been pouring in.

Furthermore, Motokuni Kida's personal SNS posts have generated a significant response, raising anticipation for first-time revelations regarding his plastic surgery details and cosmetic maintenance routines included in the photobook.

* Rakuten Books 'Photobook / Talent Category' Daily Ranking No. 1 (As of May 18, 2026)

Click here for the Motokuni Kida 1st Photobook Special Website

Recorded No. 1 on 'Rakuten Books' Daily Ranking on the First Day of Pre-orders

Pre-order sales for Motokuni Kida's 1st photobook 'Love Yourself' commenced yesterday, Monday, May 18, 2026. Attracting immense interest from day one, it secured the No. 1 spot on the Rakuten Books 'Photobook / Talent Category' daily ranking on the same day, reflecting the high level of attention it has garnered even prior to its release.

Through photos and words, this photobook captures not only his presence as a leading doctor in cosmetic medicine but also the process of Motokuni Kida confronting his past self and learning to accept who he is.

Going beyond a mere visual work, it is a message-driven book crafted with the hope that 'those who couldn't love themselves can look forward, even if just a little.'

Taking Over Digital Signage Across Approximately 600 Screens at 27 Stations in Tokyo, Nagoya, and Osaka

Coinciding with the start of pre-orders, advertisements for Motokuni Kida's 1st photobook 'Love Yourself' have taken over digital signage—approximately 600 screens across 27 major JR stations in the three major metropolitan areas of Tokyo, Keihanshin, and Nagoya. The ads run for two weeks from Monday, May 11, to Sunday, May 24, 2026.

From Monday, May 11 to Sunday, May 17, teaser ads delivering the message 'Love yourself.' alongside the worldview of the photobook were displayed. From Monday, May 18 to Sunday, May 24, the ads officially announce the start of pre-order sales.

Through digital signage deployed in major station concourses, the project aims to deliver not only the release information but also the broader message of 'loving oneself' to a wider audience.

* Please refrain from making inquiries to station staff.
* Posting locations and periods are subject to change without notice.
* Please be mindful of the passage and safety of those around you when taking photos inside the station.

About Motokuni Kida's 1st Photobook 'Love Yourself'

'Love Yourself' is the debut photobook of Motokuni Kida, a cosmetic surgeon known as the 'Magician of Hyaluronic Acid' and director of THE BEAUTE CLINIC.

The title embodies a principle Kida holds dear on a daily basis: 'Loving yourself is the essence of beauty.'

Drawing from his own experience of positive change sparked by his encounter with cosmetic medicine, the work conveys the message that physical alteration is merely a means to an end; the true goal is for 'the mind to become positive.' From natural shots fully styled in his own clothes to bold cuts showcasing his sculpted physique, and even unprecedented revelations regarding his own plastic surgery and maintenance, this is an unconventional 'confessional photobook' packed with Motokuni Kida's charm and philosophy.

From self-denial to self-love.

Offering deep insights into his values and way of life beyond just visuals, this work poses questions to the readers about 'how to face oneself' with every turn of the page.

After reading it, your approach to yourself might change slightly.

Click here for the Motokuni Kida 1st Photobook Special Website

Release Commemoration Event Confirmed

To commemorate the release of Motokuni Kida's 1st photobook 'Love Yourself,' publication commemorative talk shows and handover events will be held in Tokyo and Osaka. During the events, Kida himself will share behind-the-scenes stories of the photoshoot and the thoughts poured into this work. A photobook handover session for participants is also scheduled.

To participate in the event, please pre-order the photobook with a bonus ticket online via Tsutaya Bookstore.