Horse Oil Skincare Brand "Thank You Ba-yu" to Hold Limited-Time POPUP at Isetan Shinjuku from May 6

Horse oil skincare brand "Thank You Ba-yu" (Sante Fresco Inc.) will hold a limited-time POPUP event at Isetan Shinjuku from May 6th (Wednesday) to May 12th (Tuesday). At this POPUP, we will propose simple bare skin care centered on "100% Koune Raw Horse Oil" and "Horse Placenta Extract" for the summer UV season, which is about to begin in earnest. Simultaneously, we will also be present at Shizuoka Isetan during the same period, introducing the brand's initiatives in various regions.

◇ Venue: Isetan Shinjuku Main Building 5F, Bed Bath & Powder Room

◇ Period: May 6th (Wednesday) - May 12th (Tuesday)

*Also available at Shizuoka Isetan during the same period

Bare Skin Care for the UV Season

As the amount of UV radiation increases, it is important to maintain skin moisture and regulate its condition in daily skincare. At Thank You Ba-yu, we carefully identify the essential elements for the skin and propose simple care using "100% Koune Raw Horse Oil" and "Horse Placenta Extract."

Simple Care with "100% Koune Raw Horse Oil × Horse Placenta Extract"

The main proposal at this POPUP is simple care through the combination of "100% Koune Raw Horse Oil" and "Horse Placenta Extract." After cleansing, use "100% Koune Raw Horse Oil" as a booster, and then follow with "Horse Placenta Extract" to prepare the skin, offering simple steps that are easy to incorporate into daily skincare.

"100% Koune Raw Horse Oil × Horse Placenta Extract"

About "100% Koune Raw Horse Oil"

"100% Koune Raw Horse Oil" is a naturally derived pure oil made only from the rare fat of the horse's mane. It can be used as a booster oil to soften and prepare the skin, making subsequent care absorb more easily. While some express concern about "oil oxidation" when using horse oil, this product is characterized by its quick absorption into the skin and a smooth, light feel, making it suitable for daytime skincare. Thank You Ba-yu proposes a method of applying "Koune Raw Horse Oil" first as part of year-round UV protection, followed by sunscreen.

Isetan Exclusive "Summer Bare Skin Care Set"

At this POPUP, in addition to the two basic items, we offer a limited-time set that includes "Koune Raw Horse Oil Lotion (Mist)" as an item that can easily moisturize the skin over makeup when out and about.

Summer Bare Skin Care Set

Summer Bare Skin Care Set

【10% OFF + Koune Raw Horse Oil Mist Lotion present】

〈Set contents〉 100% Koune Raw Horse Oil (50g), Horse Placenta Extract (30ml), Koune Raw Horse Oil Mist Lotion (8ml)

Price: 13,860 yen (tax included)

Event Outline

・Venue: Isetan Shinjuku Main Building 5F, Bed Bath & Powder Room

・Period: May 6th (Wednesday) - May 12th (Tuesday)

・Business Hours: According to store hours

*Also available at Shizuoka Isetan during the same period

Moisturizing Experience at the Store

During the event period, we will offer an experiential corner that you can participate in at any time within the booth. It's a simple bare skin care experience where you can "feel the moisture in 3 minutes" using raw horse oil soap, Koune Raw Horse Oil, and Horse Placenta Extract.

All products can be tested at the store.

Brand Founding Story

Founder Keiko Okada, currently 63 years old, has bare skin.

Thank You Ba-yu is an original brand founded by horse oil beauty expert Keiko Okada when she was 54 years old. In her 20s, Okada suffered severe burns and later struggled with dry skin and changing skin conditions. This led her to discover horse oil made from the horse's mane ("koune"). Deeply impressed by its efficacy, she launched "Thank You Ba-yu" with a feeling of gratitude.

In the beginning, it started as a small wagon sales business. While facing each customer individually, she and her child gradually nurtured the brand. Isetan Shinjuku is a stage that we have always admired. With gratitude for being able to stand on that sales floor again this year, we will directly convey the charm of our products and the brand's philosophy at the store during the event.

The natural conversations born through daily skincare and the accumulated mother-daughter time are also important backgrounds of this brand. You can watch the brand's founding story in the Instagram video below.

Thank You Ba-yu Founding Story

Message for Mother's Day

Ahead of Mother's Day on May 10th, we hope to provide moments where mothers and daughters can spend time together through daily skincare.

We sincerely look forward to your visit, hoping that this will be an opportunity to deepen the bond between mothers and daughters.

Official Website

Official Instagram