The Dream of a 63-Year-Old Horse Oil Beauty Expert: Spreading a 'Culture of Cherishing Bare Skin' to Make Aging Something to Look Forward To

Our company supports 'April Dream,' a project that encourages companies to share their dreams on April 1st. This press release is the dream of Sante Fresco Co., Ltd. (Thank You Bayu).

We believe you no longer need to view aging negatively.

Through rare 'Koune Horse Oil,' Thank You Bayu hopes to increase the number of women who can age in their own way while finding hope in their bare skin.

■ The Struggle with Burn Scars and the Encounter with 'Koune Horse Oil'
The origin of Thank You Bayu lies in my own experience as the representative, Keiko Okada.

I once suffered severe burns on my hands in an accident. Although I survived, I was left with serious aftereffects, including skin tightness and dryness. I hesitated to show my hands in public, and it was painful to look in the mirror or touch my own skin.

In the midst of that despair, I encountered 'Koune Horse Oil,' a rare substance that can only be harvested at about 1% from a single horse.

It has a special texture and moisturizing power different from ordinary horse oil.

Every day, I applied the oil to my hands with a prayerful heart and gently massaged them. That time not only soothed my damaged skin but also gradually healed my broken heart.

By cherishing your skin, hope is rekindled in your heart. This realization is the foundation of the Thank You Bayu brand.

■ Starting a Business at 54, Now 63.
I want to convey the 'joy of nurturing skin.' Believing in the power of Koune Horse Oil from that experience, I started my business at 54.

And this year, I turned 63.

As we age, skin concerns such as dryness and lack of firmness certainly increase. But because I had that difficult time, I truly believe now:

Aging is by no means just a decline.

Carefully protecting your skin, providing the necessary moisture, and cherishing it is a very rich and happy time to treat yourself with care.

The Koune Horse Oil I have delivered with confidence is close to human sebum and gently wraps around delicate, mature skin. I believe this single drop will be an ally for many women's bare skin.

■ Spreading 'Hope to Move Forward,' Not Just Cosmetics
What I want to deliver is not just the cosmetics themselves.

It is the positive feeling of thinking, 'I won't give up just because of my age,' and 'I will cherish my skin now and even more in the future.'

You don't need to layer many expensive products.
You don't need to force yourself to look young.
Just what you need, as much as you need.

By gently continuing this every day, your skin will respond little by little. I have realized this through my own skin.

Being able to smile a little when looking in the mirror in the morning.
Being able to like your bare self more than before.
Not feeling anxious about aging, but looking forward to your future self.

I believe that the accumulation of such small changes will surely change a woman's daily life and her life itself.

Thank You Bayu will continue to spread the 'culture of cherishing bare skin' through horse oil beauty, making aging something to look forward to.

Creating as many women as possible who can have hope in their own bare skin, regardless of generation or age. That is our earnest dream.