Himaraya Introduces 'AI President' and Develops 'Aida Assistant Manager' to Support Store Operations

THA Inc. announced the implementation of its 'AI President' service for Himaraya Co., Ltd., a major retailer specializing in sports, health, golf, and outdoor gear, resulting in the creation of a dedicated AI named 'Aida Assistant Manager.'

Himaraya, celebrating its 50th anniversary, operates approximately 100 stores with about 4,000 employees. The company decided to implement 'AI President' to improve operational efficiency, reduce the volume of inquiries to headquarters, and pass down knowledge and service techniques cultivated by veteran staff to the next generation.

The newly developed 'Aida Assistant Manager' has been trained not only on corporate philosophy, manuals, and product knowledge, but also on the tacit knowledge acquired on the field that had not been documented previously. By engaging in dialogues based on the 'customer-first' principle, it allows staff to check necessary information at any time.

Named 'Aida Tsunagu' (Aida Connect), the AI has been assigned as a bridge for store operations. This initiative is designed to create an environment where staff can focus on delivering high-quality customer service, aiming to standardize the brand's signature service quality. Future plans include integrating product knowledge with inventory and customer data to provide even more personalized service support.