Terrafoods, known for "Yakijaga," Enters its Second Founding Period; Former Discovery Japan President Sho Sugimoto Appointed as New Executive Officer President (COO)

Terrafoods Co., Ltd. (Headquarters: Kunisaki City, Oita Prefecture) is pleased to announce that Sho Sugimoto has been appointed as Executive Officer President (COO) following a resolution by the Board of Directors. Until now, the company has primarily operated in the manufacturing and sales of snack foods, providing products cherished by many customers, relying on its strengths of reliable quality and a stable supply system. Under the new management structure, we aim to further enhance corporate value.

Business Policy of the New Structure Moving forward, while maintaining our traditional snack food business as the core, we will actively challenge the health food market, which is expected to grow. Due to rising health consciousness and changes in lifestyles, the demand for functional foods, natural foods, and nutritional supplements is expanding, representing a new growth opportunity for our company.

Key initiatives to be strengthened are as follows: ● Development of highly health-beneficial products leveraging technologies cultivated in snack food manufacturing ● Strengthening the manufacturing system to ensure safety and quality ● Planning of new category products that meet the market needs for health consciousness ● Strengthening collaboration with existing business partners and developing new sales channels

Comment from Executive Officer President (COO) Sho Sugimoto "I am Sho Sugimoto, newly appointed as Executive Officer President (COO). While cherishing the technology and quality of snack food manufacturing that Terrafoods has cultivated over many years, I aim to challenge the new growth area of health foods and achieve sustainable corporate development. Based in Kunisaki City, Oita Prefecture, we will proceed with product development that can contribute to the health and rich lives of more customers."

Future Outlook Terrafoods Co., Ltd. will achieve sustainable corporate growth by maintaining a stable foundation in its snack food business while enhancing its competitiveness in the health food market.

Furthermore, as key initiatives under the new structure, we will promote the following: ● Maintaining and strengthening our traditional core B2B business while actively expanding the B2C business, which is a growth area. ● To expand the B2C business, we will make B.B. Shop Co., Ltd. a wholly-owned subsidiary and establish an integrated management system as the Terrafoods Group. ● Establish a system to meet more diverse customer needs by integrating product development and sales strategies across the entire group. Through these efforts, we will aim for business growth in both B2B and B2C sectors and enhance the overall strength of the group.

Profile of Executive Officer President (COO) Sho Sugimoto Biography — Engaged in advertising, media, and sports entertainment businesses at Dentsu Inc. — Served as General Manager of Sales and Representative Director and President at Discovery Japan Inc. — Founded Cedarwoods LLC, engaging in marketing, PR, EC, entertainment, and international business support. — Appointed Executive Officer President (COO) of Terrafoods Co., Ltd. in 2026. Areas of Expertise Strategic branding, business structure reform, establishment of international partnerships, media entertainment Areas of Interest Growth strategies for the health food market, business development utilizing sports and entertainment

[Inquiries regarding this matter] Terrafoods Co., Ltd. Public Relations Location: 1200-1 Itohara-Ichiba, Musashimachi, Kunisaki City, Oita Prefecture 873-0421 Tel 0978-64-8233 https://terrafoods.jp