[Steak no Asakuma] Celebrating 77th Anniversary: Recruiting 50 Members for Brand's First Official Ambassador Program

Asakuma Co., Ltd. (Headquarters: Nagoya, Aichi Prefecture; President: Yoichi Hirota) is commemorating its 77th anniversary since its founding on December 10, 1948, by establishing its first-ever official ambassador program, 'Asakuma Ambassador.' Recruitment for the 50 members of the first cohort begins on June 1, 2026.

Selected ambassadors will receive exclusive experiences available only to top fans, including advance tastings of new products, invitations to pre-openings of new stores, and fan meetings (dining events) where they can directly voice their opinions to the management team.

■ Key Features

1. Brand's First Official Ambassador Program

Since its founding in 1948, 'Steak no Asakuma' has been beloved as a steak and hamburger restaurant. Marking this 77-year milestone, the brand is launching its first official fan community. Whether long-time patrons or recent discoverers, fans can join as partners to help nurture the brand together.

2. Participatory Program Influencing Development

Beyond participating in tastings and events, ambassadors will contribute to surveys and brainstorm ideas for new product development. This is a co-creation initiative where feedback directly informs Asakuma's future products and store environments.

3. 'Fan Meetings' with the President

President Yoichi Hirota plans to host fan meetings (dining events) to directly hear customer feedback. This is a rare opportunity for management to listen to candid opinions and requests that are usually difficult to convey.

■ Background

Since December 10, 1948, Asakuma has served many customers with a focus on steak, hamburgers, and salad bars. As the company reaches its 77th anniversary, it decided to deepen bonds with fans who have supported the brand and recruit partners to spread the charm of Asakuma via social media. The goal is to reflect ambassador feedback in new products and store openings, fostering the brand together with customers.

■ What is an 'Asakuma Ambassador'?

Community members who share the appeal of Asakuma via social media such as Instagram, X, and Facebook, including memories, family experiences, and highlights of the salad bar and menu. Members will work alongside the brand to share their passion and grow the Asakuma community nationwide.

■ Recruitment Details

Program Name: 1st Asakuma Ambassador
Term: July 1, 2026 (Wed) – December 31, 2026 (Thu) / 6 months
Application Period: June 1, 2026 (Mon) – June 20, 2026 (Sat)
Number of Positions: Approx. 50
How to Apply: Follow the official Instagram, X, or Facebook account of 'Steak no Asakuma' and enter via the designated application form.
URL: https://forms.gle/Bxj1iTya4ip48sgq8
Announcement: Results will be sent to winners via Direct Message (DM) on their registered social media account approximately one week after the deadline.

■ Eligibility

- Follow an official Steak no Asakuma social media account.
- Must have an active Instagram, Facebook, or X account.
- Account must be public (not private).
- Love Asakuma and be willing to share its appeal.
- Ability to post approximately twice a month.
- Resident of Japan.

■ Activities

- State 'Asakuma Ambassador' on personal social media accounts and post approximately twice a month.
- Participate in new product tastings, store events, and presentations, and share via social media.
- Cooperate with surveys and idea brainstorming for new product development.
- Attend fan meetings (dining events).

■ Notes

- There is no monetary compensation for ambassador activities.
- Communication expenses for social media posts and transportation to stores are self-funded.
- Transportation to the venue for fan meetings or pre-opening events is generally self-funded.
- Personal information provided will be used for notifying results, product shipping, and handling inquiries.
- In case of high application volume, winners will be selected after a rigorous review.