An AI-powered Digital Adoption Platform that provides real-time guidance for system operations.

Canon Marketing Japan introduced it to their HR core system.

What are the future plans?

Expansion to attendance management, HR staff tasks, and other group companies.

What is the sales partnership?

Canon MJ and TechTouch have partnered to jointly promote the platform to other enterprises.

Canon MJ Group Achieves HR System Adoption Within Two Months of Implementation

Q: What are the implementation results?

Achieved approximately 2,000 hours of operational time savings within two months.

Published Jun 17, 2026 8:00 PM ・ Updated Jun 17, 2026 2:04 PM ・ 14 min read ・ Source: PR TIMES

Canon Marketing Japan has introduced the AI-powered Digital Adoption Platform (DAP) 'TechTouch' to enhance its new HR core system. Within two months, the group achieved approximately 2,000 hours of operational time savings, reduced HR inquiries, and plans to expand usage across departments and group companies.

TechTouch Inc. announces that Canon Marketing Japan Inc. (headquartered in Minato-ku, Tokyo; President and CEO Masachika Adachi; hereinafter 'Canon MJ') has adopted 'TechTouch' in its HR core system to support operational efficiency and improve employee experience in HR functions. The Canon MJ Group has already achieved significant implementation results, including generating approximately 2,000 cumulative hours of operational time savings within about two months of launch.

Background of Implementation

As a member of the Canon Group, Canon MJ Group leads marketing activities in Japan and is strengthening its presence in the IT solutions business. The group is also rebuilding its management foundation by standardizing and simplifying processes and renewing core systems, accelerating transformation and value creation in business and headquarters divisions. As part of this strategy, the group identified the need to improve HR operational quality and employee experience, leading to the consideration of adopting a Digital Adoption Platform (DAP).

With the new HR core system introduced in 2025, concerns arose about reduced operational efficiency and user errors due to confusion during system operation. Particularly for annual processes like 'year-end tax adjustments,' traditional methods such as distributing manuals or providing FAQs were insufficient for delivering real-time, accurate support. This resulted in increased inquiries to the HR department and frequent rejections of submissions, posing operational challenges.

To address the need for 'providing timely and appropriate support when users need it,' Canon MJ decided to implement TechTouch, which offers in-process navigation to eliminate user confusion, thereby improving accuracy and efficiency in operations.

Key Factors in Adoption Decision

TechTouch was selected for its ability to be rapidly deployed and its user-friendly operability, enabling continuous improvement driven by frontline teams. Within a short period, Canon MJ Group implemented TechTouch for year-end adjustment tasks and has since expanded its use to goal-setting processes and application portals. Additionally, the platform allows staff to intuitively create guidance materials themselves, facilitating the establishment of an in-house improvement cycle.

Utilization Results and Future Plans

Following implementation, the solution was rolled out to approximately 13,000 employees across the group, achieving cumulative operational time savings of about 2,000 hours within two months. Employee surveys and feedback confirm the tool's usefulness, with the system showing early adoption from both quantitative and qualitative perspectives. This has also contributed to reducing ancillary tasks such as HR inquiries and re-submissions. Going forward, the group plans to expand usage beyond year-end adjustments, goal setting, and various application processes to include attendance management and complex tasks for HR staff. The group also aims to extend deployment to non-adopting group companies. Furthermore, Canon MJ has entered into a sales partnership agreement with TechTouch Inc. to promote 'TechTouch.' Leveraging insights and expertise gained from internal use, the company will support customers in improving operational efficiency and enhancing the utilization of internal systems.

Comment from Mr. Mori, HR Business Planning Department, Canon Marketing Japan Inc.

'We recognized that enhancing user productivity and reducing the burden on management departments were key challenges during the transition to the new HR core system. By utilizing TechTouch, we have been able to create an operational environment where users experience less confusion during system use.

In particular, the ability for operational staff to intuitively create guidance materials themselves has enabled rapid responses, contributing to improvements in both the quality and speed of operational support. Moving forward, we will actively expand the scope of use to drive continuous operational improvements.'

About Canon Marketing Japan Group

The Canon Marketing Japan Group leads marketing activities in Japan as part of the global Canon Group, combining Canon's product business with IT solutions to address social challenges through its operations. As a 'Future Marketing Company' that creates the future through marketing, the group champions its purpose: 'Connecting passion and technology to pioneer a future beyond imagination,' aiming to realize a sustainable society together with diverse stakeholders.

Canon Marketing Japan Group: https://corporate.jp.canon/

TechTouch Introduction Page: https://canon.jp/biz/solution/bizsupport/techtouch

About the AI-Powered Digital Adoption Platform (DAP) 'TechTouch'

TechTouch Inc. provides the Digital Adoption Platform (DAP) 'TechTouch,' which holds the No.1 market share in Japan (※). Used by over 10 million users (as of January 2026, based on internal surveys), it has been adopted by major corporations and government agencies. 'TechTouch' enables no-code creation and deployment of operation guides, reducing the burden on IT staff and promoting smooth user adoption of systems. The platform has received numerous awards, including the Good Design Award and J-Startup certification by the Ministry of Economy, Trade and Industry. TechTouch is actively developing AI-enhanced DAPs and has launched 'AI Central Voice,' a decision-making AI agent, to support IT utilization across all types of enterprises.

(※1) Source: TechTouch Inc., 'TechTouch Achieves Five Consecutive Years as Top Revenue Earner in DAP Market with 52.4% Market Share; Adoption Expanding Across All Enterprise Sizes' (November 13, 2025) https://prtimes.jp/main/html/rd/p/000000366.000048939.html

[Company Overview: TechTouch Inc.]

Company Name: TechTouch Inc.

Established: March 1, 2018

CEO: Nakama Tadashi

Headquarters: PMO Ginza II 5F・8F (Main Reception 5F), 8-17-1 Ginza, Chuo-ku, Tokyo 104-0061

Business: Development and provision of the Digital Adoption Platform 'TechTouch' and the data strategy AI agent 'AI Central Voice'

URL: https://techtouch.jp/

Media URL: https://techtouch.jp/media/

*Product names and other proper nouns mentioned are trademarks or registered trademarks of their respective companies.

Inquiries Regarding This Press Release

TechTouch Inc. Sales Contact: Nishino

URL: https://techtouch.jp/contact

TechTouch Inc. PR Contact: Nakame, Goto, Fujio

pr@techtouch.co.jp

FACT BOX

Source: PR TIMES
Category: Partnership
Products / services: AI Central Voice

Canon MJ Group Achieves HR System Adoption Within Two Months of Implementation

⚡ Key Points