Graduating from DX that relies on 'individual adaptability.' '#EndangeredSpeciesBookofAccounting' released on March 31, 'Accounting Day'

TechTouch launched an SNS campaign on "Accounting Day" to visualize on-site DX challenges and advocate for moving beyond reliance on individual adaptability.

📋 Article Processing Timeline

  • 📰 Published: March 31, 2026 at 22:00
  • 🔍 Collected: April 1, 2026 at 13:39 (15h 39m after Published)
  • 🤖 AI Analyzed: April 17, 2026 at 02:48 (373h 8m after Collected)
TechTouch Inc., which supports corporate DX through system utilization, has launched an SNS campaign titled "#EndangeredSpeciesBookofAccounting" on March 31, "Accounting Day," to visualize the realities of workplaces in the midst of DX promotion. In this campaign, analog struggles still prevalent in accounting departments, such as "Receipt Puzzle" (attaching various receipts to paper) and "Staple Stratum" (the thickness of monthly closing documents), are defined as "endangered species" and introduced in an encyclopedia format. According to our survey (※1), 60.7% of large companies responded that they "cannot fully utilize systems." Through this campaign, we question the state of a society where everyone can enjoy the benefits of technology, addressing Japan's DX structure that relies too heavily on on-site "ingenuity (= effort)." TechTouch Official X: https://x.com/techtouch_inc TechTouch Official note: https://note.techtouch.jp/ ■ Project Background: Accounting Departments at Fiscal Year-End, Where DX "Utilization" Challenges Become Apparent While DX investment is accelerating in Japanese companies, the challenge of "introducing tools but being unable to utilize them" has become apparent in workplaces. Our survey (※1) revealed that 60.7% of large companies responded that they "cannot fully utilize systems." The biggest reason for this is the "difficulty of understanding the system," leading to a counterproductive situation where humans still adapt to the system, even as digitalization progresses. This structure, where "humans compensate for system deficiencies with adaptability," occurs in various workplaces across Japan. This time, we focused specifically on accounting departments, coinciding with March 31, "Accounting Day," when annual operations are most concentrated. This project is not merely a proposal for operational efficiency. It is an attempt to visualize and affirm the "invisible contributions and hardships" of accounting staff who have supported organizations, and then to question society about a new way of working that walks hand-in-hand with technology. (※1) Survey on the Actual Status of SaaS Utilization in Large Companies (October 2024, conducted by TechTouch Inc.) https://prtimes.jp/main/html/rd/p/000000228.000048939.html ■ Overview of This Project 1. X (formerly Twitter) Series: 『#EndangeredSpeciesBookofAccounting』 Starting March 25, meticulous efforts indispensable for practical work have been defined as "endangered species." These are introduced with humor, and posts are made to positively mark their passing. In response to these posts, many accounting staff have expressed empathy, saying, "This is about me," and "This is an issue our organization should graduate from." - File.001: Receipt Puzzle URL: https://x.com/techtouch_inc/status/2036563715970216058 - Name: Receipt Puzzle - Scientific Name: Puzzlus Receptum - Ecology: A highly spatial recognition task of arranging physical paper receipts without overlapping and with no empty space. - Habitat/Period: Late night on closing days. On the accounting staff's desk. - Characteristics: A side effect is that mastering this task makes one exceptionally good at packing for moving. With the spread of AI OCR for batch reading, it is now becoming a "legend of the past." - File.002: Apology Email for Rejection URL: https://x.com/techtouch_inc/status/2036926108252463510 - Name: Apology Email for Rejection (Crafting a polite message) - Scientific Name: Apologia Postica - Ecology: A mentally draining task for accounting staff, requesting corrections for deficiencies in other departments while feigning apology. - Habitat/Period: Early month, immediately after a deficiency is discovered, within chat or email tools. - Characteristics: Sometimes takes 15 minutes to send a single message, balancing "the recipient's mood" and "numerical accuracy." Its population has drastically decreased due to "error prevention at the input stage" by AI agents. - File.003: Staple Stratum URL: https://x.com/techtouch_inc/status/2037288494754607223 - Name: Staple Stratum (Overlapping staples) - Scientific Name: Fibula Stratum - Ecology: A metallic隆起現象 that accumulates only on the upper left corner of filing binders as the closing period deepens. - Habitat/Period: Upper left corner of filing binders during the closing period. - Characteristics: Its thickness is proportional to the company's history and attachment to paper. The more documents are bound, the more they tilt diagonally, significantly reducing storage efficiency. With the penetration of the Electronic Bookkeeping Act, accumulation is ceasing. 2. note Special Article: Towards a New Standard of Practice That Doesn't Rely on On-Site "Adaptation" In a note published today at 11 AM, the current situation where human effort compensates for system deficiencies is defined as "halfway efficiency." It describes the vision of how the realization of "Digital Adoption" (a mechanism to prevent users from getting lost in system operations) through the utilization of AI agents and other tools can free humans for their inherently creative tasks. URL: https://note.techtouch.jp/n/n729098def25b ■ Project Deployment This project was deployed as follows, leading up to March 31, "Accounting Day." X (formerly Twitter) Series (March 25 - 31): The "#EndangeredSpeciesBookofAccounting" was released over seven days. Many current accounting staff expressed empathy, saying, "This is about me," and "I remembered my past struggles," leading to active communication through the hashtag. Publication of note Special Article (March 31): As the culmination of the project, while summarizing the SNS reactions, TechTouch's official view on "a new standard for practical work in the AI co-existence era that does not rely on on-site adaptability" was published. ■ About "Accounting Day" "Accounting Day" is an anniversary established by Yayoi Co., Ltd. and Misoca Inc. (※) as a day once a year to think about and appreciate accounting. In 2016, when Misoca joined the Yayoi Group, March 31, when many companies reach their fiscal year-end, was designated as "Accounting Day" to recognize the importance of accounting operations and welcome the new fiscal year with a fresh mindset. ※Misoca Inc. was absorbed and merged into Yayoi Co., Ltd. in July 2020. ■ About AI-powered Digital Adoption Platform (DAP) "TechTouch" TechTouch Inc. provides the Digital Adoption Platform (DAP) "TechTouch," boasting the No. 1 domestic market share. It is used by over 10 million users (as of January 2026) and has been adopted by major corporations and government agencies. "TechTouch" allows easy creation and implementation of no-code operation guides, reducing the burden on system administrators and promoting smooth system usage for users. It has received numerous awards, including the Good Design Award and certification as a J-Startup by the Ministry of Economy, Trade and Industry. The company is focusing on developing DAP with enhanced AI functions, supporting IT utilization for all companies. 【TechTouch Inc. Company Profile】 Company Name: TechTouch Inc. Established: March 1, 2018 Representative Director CEO: Naka Inmuta Location: PMO Ginza II 5F/8F (General Reception 5F), 8-17-1 Ginza, Chuo-ku, Tokyo 104-0061 Business Activities: Development and provision of the Digital Adoption Platform "TechTouch" and the data strategy AI agent "AI Central Voice." URL: https://techtouch.jp/ Media URL: https://techtouch.jp/media/ ※Product names and other proper nouns mentioned are trademarks or registered trademarks of their respective companies.

FAQ

What is the "Endangered Species Book of Accounting"?

It's an SNS campaign that humorously defines and introduces analog tasks and struggles still prevalent in accounting departments as "endangered species."

Why did TechTouch launch this campaign?

To address the issue that approximately 60% of large companies cannot fully utilize systems, advocating for a shift away from DX reliance on individual adaptability.

What problem does TechTouch's "Digital Adoption Platform" solve?

It resolves system complexity, helping users correctly utilize systems without confusion, thereby promoting operational efficiency and focus on creative tasks.