Serendip Robocrosse, a company supporting robot implementation, achieved up to 5 times increase in conversions and shed its advertising dependency by revamping its web strategy.

Technoport Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Masayasu Tokuyama; hereinafter, Technoport), which conducts Web marketing support business specializing in the manufacturing industry, provided website renewal and site operation support centered on SEO measures to Serendip Robocrosse Inc. (Headquarters: Nagoya City, Aichi Prefecture; hereinafter, Serendip Robocrosse). As a result, without increasing advertising costs, they achieved a significant improvement in lead acquisition, such as increasing monthly conversions by up to 5 times.

Serendip Robocrosse's Website

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Background of service introduction: Urgent need to reconstruct Web strategy due to business integration

Serendip Robocrosse is a company that provides factory automation solutions utilizing collaborative robots. In May 2024, after acquiring the business of a company operating a robot rental business, it found itself with two coexisting websites: the traditional robot business site and a site specialized in rentals.

This situation led to dispersed marketing resources and a divergence from the company's intended brand as a 'solution company integrating trading company, SIer, and consulting functions.' Furthermore, lead acquisition was dependent on advertising, posing a challenge to sustainable growth.

Measures: Strategy design based on purchasing phases and site integration

Technoport designed a web marketing strategy based on the customer's purchasing flow.

Specific initiatives are as follows:

・ Integration of two dispersed websites and presentation of new branding directions

・ Formulation of target strategies according to purchasing phases

・ Creation and modification of product pages targeting users in the consideration phase of introduction

・ Optimization of catalog download paths

・ Strengthening organic traffic through content creation based on SEO

By adopting a strategy to prioritize acquiring 'customers in the latter half of the purchasing phase' whose challenges are clear, they succeeded in generating results in a short period.

Results: Up to 5 times conversion, breaking free from advertising dependence

As a result of this initiative, the following achievements were made:

・ Monthly conversions increased by up to 5 times

・ Significantly improved results without increasing advertising budget

・ Significant improvement in customer acquisition cost due to increased organic traffic

As a result, the company broke away from advertising-dependent customer acquisition and established a sustainable lead generation foundation.

About Technoport

Technoport is a Web marketing support company specializing in the manufacturing industry. To maximize the potential of technology, we provide solutions tailored to objectives and business types, contributing to business expansion by supporting the acquisition of new clients and the development of new applications for technology.

Company Profile

Company Name: Technoport Inc.

Established: June 28, 2010

Representative Director: Masayasu Tokuyama

Location: W Building 2F LIBPORT Shinagawa, 1-8-15 Konan, Minato-ku, Tokyo 108-0075

Business Activities: Web Marketing Business

Technology Writing Business

New Business Creation Support Business

URL: https://techport.co.jp/