[Hair Salon TAYA] Welcoming the new fiscal year from April 2026, unveiling the key visual representing the brand. The theme is 'New Age Minimalism'

TAYA Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director, Chairman and President: Kazumasa Taya), which operates hair salon TAYA, will announce the key visual symbolizing the TAYA brand for fiscal year 2026 on April 1, 2026. TAYA, which underwent a brand renewal in 2024, will enhance brand recognition through visuals.

TAYA's brand concept is 'Beauty that enriches life'.
Through hair salon TAYA, we aim to make our customers' lives more colorful and beautiful, not only through physical beauty but also through the positive emotions born from it.

The visual concept for fiscal year 2026 is 'New Age Minimalism'. Reminiscent of the brand concept, it is a visual that starts from a natural yet elegant presence and the brand's image color, nude beige, avoiding strong colors and enhancing the quality of the material. We projected an image of a mature woman who has composure yet holds confidence into hair design and fashion.

Design Concept 'New Age Minimalism - Fusion of Hair Beauty and Temporality -'
- While based on the design concept, we will develop hair styles and menu proposals for our customers
- We value the customer's material (hair) and provide high-quality menus
- Not just cuts, but through treatments and high-quality product proposals, we fulfill premium hair designs
- We propose simple, universal, and essential beauty that is unaffected by eras

In salons, in addition to proposing seasonal hair designs and products, under the title 'WELLNESS BEAUTY', we will develop products with new values that nurture future beautiful hair, and a menu lineup conscious of preventative beauty in hair care. Please look forward to hair salon TAYA in 2026.

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About TAYA Co., Ltd.
TAYA Co., Ltd. is...