[60th Anniversary] Local Factories are Japan's Infrastructure. Tashiro's Challenge to Make Them Popular Workplaces

Tashiro Co., Ltd., a precision sheet metal processing company based in Hiratsuka, Kanagawa, celebrated its 60th anniversary in April 2026. Recognizing that local factories form the vital infrastructure of Japan's economy, Tashiro is tackling the manufacturing industry's severe labor shortage by transforming its workplace. The company has implemented ultra-short delivery systems, built an organization where 80% of employees are in their 20s, and promoted co-creation with other industries. Their original '3WAY Pizza Kiln' even won a Grand Prix at a major gift show. With over 300 job applicants annually and a newly renewed website, Tashiro aims to make local factories 'cool' and popular destinations for young talent.