TAPP Refines Customer Experience for 'Capital Hack' Seminars Using Salesforce's 'Agentforce' AI Agents
TAPP and Salesforce Japan announced that TAPP has achieved concrete business results, including a 90.3% inquiry resolution rate, by implementing the 'Agentforce' AI agent platform to enhance their asset management seminar experience.
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- 📰 Published: April 1, 2026 at 20:00
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 21, 2026 at 08:10 (471h 22m after Collected)
TAPP Co., Ltd. (Minato-ku, Tokyo; CEO Manabu Yamaji) and Salesforce Japan Co., Ltd. (CEO Shinichi Koide) have announced that TAPP has refreshed the customer experience of its asset management seminar brand 'Capital Hack' using Salesforce's AI agent platform, 'Agentforce.' The implementation has already produced tangible business outcomes, such as reducing monthly inquiries by 100, achieving a resolution rate of approximately 90.3%, and securing 60 monthly attendees.
### The Reality: '95% of Companies Adopting GenAI Fail to See Results'
According to the MIT report 'The GenAI Divide' (July 2025), 95% of corporate generative AI projects fail to generate profit-linked results. Despite corporate AI investment reaching $30-40 billion, many organizations remain stalled in pilot phases. Amid concerns about ROI for AI investment, TAPP has successfully delivered concrete business value using Agentforce.
### Background of Agentforce Implementation
Since its founding in 2016, TAPP, which primarily focuses on investment real estate sales, has used technology and marketing to grow its organization 30-fold in about nine years. Its asset management seminar 'Capital Hack' has exceeded 150,000 total applicants and expanded its services, including broadcasting TV commercials, targeting investment beginners.
However, rapid business growth led to a surge in inquiries and support requests. Maintaining and improving the yield of 'Capital Hack' participants and the quality of individual customer experiences became a management challenge.
In response, TAPP set the goal of AI utilization not as 'operational efficiency' but as 'improving customer experience.' The goal was to eliminate moments where customers leave—such as being kept waiting because human staff cannot handle inquiries or losing interest because rescheduling requests aren't addressed immediately—by using AI agents. This allows human staff to focus on high-value interactions. TAPP chose Agentforce as the partner to realize this vision, as it integrates seamlessly with customer data and business flows already managed on Salesforce.
### The Reality: '95% of Companies Adopting GenAI Fail to See Results'
According to the MIT report 'The GenAI Divide' (July 2025), 95% of corporate generative AI projects fail to generate profit-linked results. Despite corporate AI investment reaching $30-40 billion, many organizations remain stalled in pilot phases. Amid concerns about ROI for AI investment, TAPP has successfully delivered concrete business value using Agentforce.
### Background of Agentforce Implementation
Since its founding in 2016, TAPP, which primarily focuses on investment real estate sales, has used technology and marketing to grow its organization 30-fold in about nine years. Its asset management seminar 'Capital Hack' has exceeded 150,000 total applicants and expanded its services, including broadcasting TV commercials, targeting investment beginners.
However, rapid business growth led to a surge in inquiries and support requests. Maintaining and improving the yield of 'Capital Hack' participants and the quality of individual customer experiences became a management challenge.
In response, TAPP set the goal of AI utilization not as 'operational efficiency' but as 'improving customer experience.' The goal was to eliminate moments where customers leave—such as being kept waiting because human staff cannot handle inquiries or losing interest because rescheduling requests aren't addressed immediately—by using AI agents. This allows human staff to focus on high-value interactions. TAPP chose Agentforce as the partner to realize this vision, as it integrates seamlessly with customer data and business flows already managed on Salesforce.