What kind of company is taneco Inc.?

A small family company of three people, starting from sweet potato farmers in Nishinomato City, Kagoshima Prefecture, we are engaged in product development and nationwide sales of sweet potatoes from Tanegashima.

Why is it important that sweet potatoes originated from Tanegashima?

Tanegashima is the origin of GI certified 'Tanegashima Sweet Potatoes', which guarantees the quality and brand value of sweet potatoes. Increasing awareness of this can contribute to the revitalization of the local economy.

What activities does taneco plan to undertake in the future?

We plan to strengthen product development, branding, and nationwide sales to deliver the value of sweet potatoes to the world and raise awareness of their origin in Tanegashima.

From Anno Imo Sweet Potatoes, Creating Tanegashima's Future Industry. The Challenge of "taneco," a Brand Born from a Family of Three Farmers | April Dream

Published Apr 1, 2026 7:00 PM ・ Updated Jun 13, 2026 11:58 PM ・ 3 min read ・ Source: PR TIMES

taneco Co., Ltd., a brand started by three family farmers from Anno Imo sweet potato farms in Nishinoomote, Kagoshima, announced its dream to re-recognize the value of Anno Imo, which originated in Tanegashima, and create future industries. The company aims to improve awareness of GI-certified Anno Imo and expand nationwide.

Our Dream, Started by Anno Imo Farmers

Our company supports April Dream, which aims to make April 1st a day to express dreams.

This press release is the dream of taneco Co., Ltd.

Taneco Co., Ltd. (Nishinoomote City, Kagoshima Prefecture) is a small company of three family members that started as Anno Imo sweet potato farmers.

Under the philosophy of "Good things, good deeds, from Tanegashima," we have been working on product development and branding that leverage the value of Tanegashima's agricultural products, especially Anno Imo, and selling them nationwide.

Anno Imo is Famous, but its "Tanegashima Origin" is Still Not Widely Known

Anno Imo is a representative specialty of Tanegashima and an agricultural product with many fans nationwide.

However, we have strongly felt a certain challenge at events and sales sites so far.

That is the reality that "Anno Imo = originated in Tanegashima is still not widely known."

Despite having acquired GI certification as "Tanegashima Anno Imo," it is not uncommon for people to be surprised and say, "Oh, really?" when we explain that Anno Imo originated in Tanegashima at actual sales sites.

That is why we want to deliver the value of Anno Imo itself to the world once again.

FACT BOX

Source: PR TIMES
Category: News

From Anno Imo Sweet Potatoes, Creating Tanegashima's Future Industry. The Challenge of "taneco," a Brand Born from a Family of Three Farmers | April Dream

⚡ Key Points

Our Dream, Started by Anno Imo Farmers

Anno Imo is Famous, but its "Tanegashima Origin" is Still Not Widely Known

FACT BOX

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