New Site Communicates Business Expansion Centered on the "Tree of Life" | Tamiya Home Announces Corporate Site Renewal

Tamiya Home Co., Ltd. (Headquarters: Tokorozawa City, Saitama Prefecture, President and CEO: Akihiko Tamiya) has fully renewed its corporate website (https://www.tamiya-home.com/) on June 29, 2026 (Monday).

The new site is designed with the concept of "Tamiya Home's Poetry (Uta)" to allow visitors to naturally feel Tamiya Home's ideology, philosophy, and worldview through an experience akin to reading poetry, rather than searching for information. It is an experiential interface that incorporates interactive 3D expressions.

Tamiya Home Co., Ltd. Corporate Site - New Main Visual

1. Background of the Renewal

Since 2020, Tamiya Home has expanded its business domains to include demolition, construction, real estate solutions, and renovation, aiming to realize a Sustainable Community. The company achieved a sales growth rate of 224% from 2021 to 2024 and continues to grow remarkably, receiving the No. 1 construction company award in Japan in the Nikkei Asia's High-Growth Companies Asia-Pacific ranking by the British economic newspaper Financial Times in 2026. Amidst this growth, President and CEO Akihiko Tamiya developed a concern that "the current site can no longer fully express the Tamiya Home of today and the Tamiya Home of the future." A platform was needed to convey Tamiya Home's ideology, mission, and future vision holistically, rather than merely listing each business.

In January 2025, the company also implemented corporate branding, releasing a corporate site with a new vision "Playing the Rainbow," new values "Sportsmanship," and a new logo, structured around conveying the new possibilities of the demolition business.

Subsequently, over approximately a year and a half, business domains (branches) such as real estate solutions and renovation rapidly expanded. As a result, expressions focused on explaining each business were no longer sufficient to fully convey the future Tamiya Home aims for and its social role.

Therefore, this time, a project was launched to completely renew the corporate site, overturning conventional wisdom by establishing the "Tree of Life," which embodies the vision and values, as the company's core, rather than the demolition business axis, and evolving the structure so that various businesses spread out as branches from it.

2. Features of the New Corporate Website

Opening Tamiya Home's HP reveals a white tree.

"Starting from White" - Immersive 3D Interaction

Upon opening the top page, a colorless white world unfolds. As users scroll through each business, the screen fills with color – allowing them to experience interactively how Tamiya Home's work of "kaitai" (demolition) brings color and life to society. The world, centered around the "Tree of Life" at the heart of the site, is expressed in 3D with the circulation of sun, wind, water, and birds. This is an immersive experience design, new for a corporate website.

Concept "Tamiya Home's Poetry (Uta)" - Delivering Corporate Understanding as an Experience

The concept of the new site is "Tamiya Home's Poetry (Uta)." Poetry created based on the words, ideology, and future outlook that President Tamiya has spoken of breathes at the core of the entire site. The poetry is designed to be self-contained in fragments, allowing Tamiya Home's essence to be naturally conveyed regardless of which page a visitor enters from. The full text of the poetry and its background are published on the "Tamiya Home's Poetry (Uta)" page within the site.

Tamiya Home's Poetry (Full Text)

"Tamiya Home" from Anywhere - Site Structure Connected by Poetry

In addition to transitions from the top page to each business page, a design is adopted that naturally guides users who enter from lower-level pages via search engines into the overall site experience, starting from the white interface. Regardless of whether demolition, construction, or renovation is the entry point, the structure conveys the overall picture of Tamiya Home as a company. A portion of the poetry overlaps with the description and essence of each business.

"Athlete Way" Evolves into a Media that Utilizes the Insights of Challengers for Society

From Insights of Challengers to Society

We are launching the owned media "Athlete Way." We view individuals who train diligently towards achievement, regardless of their competitive experience, and generate trust and support from those around them, as "Business Athletes." We deliver the essence of their thinking and actions behind their challenges as insights. We will evolve this into a media that utilizes the concept of "drawing out people's potential" for society from the perspectives of sports, business, and academia.

Interactive AI "Omoideai" to Discuss "Home"

Collaboration with Interactive AI "Omoideai"

The new corporate website includes an entrance to the interactive AI "Omoideai," launched on the same day. "Omoideai," which gently puts into words memories and feelings of gratitude towards one's home through dialogue with AI, is the first step in Tamiya Home's AI project "TAMIYA AI." The words of gratitude born from this will be displayed as "aRe-gato" on protective sheeting at demolition sites. For details, please see the separate press release.

New Corporate Website

Launch Date: June 29, 2026 (Monday)

URL: https://www.tamiya-home.com/ (Existing domain continued)

3. Comments from President and CEO Akihiko Tamiya

Tamiya Home is currently experiencing significant growth opportunities since its founding.

However, what we truly want to cherish is not sales or business scale.

It is the relationships with our customers, business partners, local communities, and the colleagues who walk with us.

Looking back, in the past few years, new colleagues have joined us, new businesses have been born, and we have had numerous encounters with people who resonate with the future we aim for.

Each of these encounters has shaped the Tamiya Home of today.

Our work is not only about facing buildings but also about facing people's lives and sentiments.

Within them lie family memories.

Within them lie encounters with people.

And within them lie hopes and prayers for the future.

That is why we have valued not only the visible buildings but also the sentiments and history that breathe in those places, and the connections between people.

This site renewal is not merely a design refresh.

It is a new step to more clearly communicate what we value, with what feelings we approach our work, and what future we envision.

I would be happy if this site becomes a place where both those who are learning about Tamiya Home for the first time and those who have been with us for a long time can feel our way of thinking and our warmth.

And I hope that new encounters born from here will lead to someone's challenge and hope.

We will continue to challenge ourselves to realize a better society by drawing out people's potential, while being grateful for each and every relationship.

Akihiko Tamiya, President and CEO, Tamiya Home Co., Ltd.

Our management philosophy is also detailed in the note series "Tamiya Home Management Philosophy" (10 parts). Please take a look.

Tamiya Home Note "Management Philosophy"

About Tamiya Home Co., Ltd.

Tamiya Home Co., Ltd. is engaged in demolition, construction, real estate solutions, vacant house revitalization, and renovation businesses with the aim of realizing a Sustainable Community. With the slogan "Demolition Shines the Future," we provide optimal solutions tailored to customer needs and contribute to the development of local communities.

The Saitama Branch handles the forging and steel frame construction business, the backbone of our company since its founding, and is involved in highly challenging construction projects, including data centers and large-scale redevelopment.

Company Name: Tamiya Home Co., Ltd.

Representative: Akihiko Tamiya, President and CEO

Locations:

Headquarters: 1282-4 Nakatomi, Tokorozawa City, Saitama Prefecture

Tokyo Branch: 2-17-17 Nagatacho, Chiyoda-ku, Tokyo Saitama Branch: 2-276-3 Kitana, Tokorozawa City, Saitama Prefecture

Kanagawa Branch: 3-7-8 Shinyokohama, Kohoku-ku, Yokohama City, Kanagawa Prefecture Mushashino Branch: 1-9-24 Iguchi, Mitaka City, Tokyo (Opened on June 26, 2026!)

Business Activities: Demolition / Construction / Real Estate Solutions / Vacant House Revitalization / Renovation / Forging and Steel Frame Construction

Number of Employees: 70 (As of July 1, 2026)

URL: https://www.tamiya-home.com/

Established: June 26, 1997